Institutions and Audiences

Institutions and Audiences 15th November 2012

15th November 2012

Lesson Objectives �  To understand the

key features of question 2 in the exam.

�  To Know about different institutions and audiences.

�  To develop note taking skills.

Learning Outcomes �  I can explain the key

features of question 2 in the exam.

�  I know about different institutions and audiences.

�  I can take notes that are coherent and meaningful.

Institutions and audiences � Question 2 is the most factual part of the

work you complete in media studies. � You will need to know how particular

media industries operate and how audiences are formed.

How much do you already know about institutions and audiences? � List 5 Media sectors and one leading profit

making company for each sector. � Film - Dreamworks � Music – Polydor records � Newspapers – News international ltd � Radio – Capital FM � Magazines - IPC � Video Games – EA Games

Name two independent music labels � Apollo records � 99 RECORDS

Why is some music downloading legal and some illegal? � Music purchased on line from a secure

site is generally legal to download, music which is downloaded free and has not been certified through a copyright agreement is often illegal as the artist, record label etc receive no royalties from the music being downloaded.

Who owns the British Board of Film Classification? �  is a non-governmental organisation,

funded by the film industry and responsible for the national classification and censorship of films within the United Kingdom.[1] It has a statutory requirement to classify videos, DVDs and some video games under the Video Recordings Act 2010.

Name 3 organisations that own British Newspapers. � News International ltd – Rupert Murdoch –

Sun, news of the world, BskyB � Northcliffe Media – Daily Mail, Metro, ITN � Northen and Shell – OK Magazine,

Channel 5, Daily Star.

Why does the BBC have no adverts? �  It is funded through tax payers and TV

Licensing .

What is OFCOM? � Ofcom (office of communication) has

wide-ranging powers across the television, radio, telecoms and postal sectors. It has a statutory duty to represent the interests of citizens and consumers by promoting competition and protecting the public from what might be considered harmful or offensive material.

What is MP4? � The MP4 is a container format, allowing a

combination of audio, video, subtitles and still images to be held in the one single file. It also allows for advanced content such as 3D graphics, menus and user interactivity.

Why does the sound regularly disappear on live feed shows e.g. ‘Big Brother? � To prevent swearing and or offensive

language. � To prevent allegations or defamation of

character. � To prevent inaccurate advice e.g.

medical

Who owns channel 5? � Northern and Shell which also owns The

Express Newspaper.

What is the Leverson enquiry? � The Leveson Inquiry[1] is an ongoing

public inquiry into the cultural practices and ethics of the British Press following the news international phone hacking scandal.

� Also refer to the Hutton Report.

From what do magazine publishers make most of their money? � ADVERTS

Who owns your regional ITV channel? �  ITV1 London (Carlton) and ITV1 LWT � South/southeast Meridian � North West - Granada

How do websites that offer content for free make money?

� Advertising and Traffic

Who responds to viewers’ complaints about adverts? �  ITC a branch of OFCOM.

� Can you think of an Advert that has had complaints?

� Or a TV programme that has received complaints.

Which is the biggest film industry in the world? � Walt Disney company – also owns Walt

Disney, Touchstone pictures, Hollywood pictures, Lucasfilms, Pixar animation and Marvel Films.

Who decides on age classifications for video games � British Board of Film Classification.

What is an RSS feed? � Rich Site Summary? A Web feed format

that regulary updates internet published formats e.g. blogger.

Task �  Go on to your local cinema website and

answer the following questions. �  1) Over one weekend how many screenings

are there? �  2) How many films in total are being

exhibited? �  3) How many films are being screened several

times at the same cinema? �  4) of these how many are being screened at

more than one cinema at the same time? �  5) what is the total number of films in relation

to the total number of screenings? �  How much is the cost of one ticket? �  What conclusions can you draw about film

distribution in the UK?

Who are BARB and what do they do? � Television audience measurement figures. � Weekly publication of viewing figures.