Institution task

Rachel HaileyINSTITUTION TASK

Executive Producer – Oversees the work of the music producer and ensures that the final product is finished on time, kept to a high standard and kept within the budget.George Martin, the Beatles' executive producer said: “A record producer is the designer -- not in the sense of creating the actual work itself, but he stages the show and presents it to the world. It's his taste that makes it what it is -- good or bad."

Music Producer – Very involved with the creative process, including:• Gathering potential song ideas• Choosing a song or musician• Proposing changes to song arrangements, based on the artist• Controlling recording sessions• Supervising the recording process

PRODUCTION OF MUSIC VIDEOS:ROLE OF AN EXECUTIVE PRODUCER

AND A MUSIC PRODUCER.

• Initial Ideas – The first stage of creating a music video consists of coming up with initial ideas and considering the target audience’s needs and wants, to ensure that they will enjoy watching the music video.

• The Script – You need to have an idea of the narrative of the music video, including the beginning, middle and ending, ensuring that it all makes sense and has a clear story.

• Storyboard – This allows everyone to have a clear vision about what will happen within the music video in chronological order. This also allows people to see how the music video will tie in with the lyrics of the song.

• Locations – A suitable and practical location must be chosen for the narrative of the music video, as this will further help the audience with understanding the plot.

• Scheduling – Creating a schedule will ensure that all cast and crew members will be available at certain dates and times, this will also help to avoid any confrontation, because all schedules will be agreed, therefore there is no excuse for people who fail to turn up.

• Permissions – Cast under the age of 18 will have to have permission off their parents to be in the music video for privacy reasons. If we wish to film on private land, we will have to have permission off land owners to ensure that it is okay with them.

• Budget – As a team, we must ensure that our ideas are both practical and affordable, as our budget will not be very high and we need to ensure that we have planned logically.

PRODUCTION OF MUSIC VIDEOS:

PRE-PRODUCTION

Syco Entertainment is a joint venture between Simon Cowell and Sony Music and is one of the world's leading global music, film and television production companies responsible for some of the world's most successful global TV and music franchises.The London-based business was founded in 2002 and comprises Syco Television, Syco Film and record label imprint Syco Music. Its television assets include global franchises The X Factor and Got Talent, while Syco Music's roster includes One Direction, Susan Boyle, Little Mix, Il Divo and Ella Henderson, among others. Syco Entertainment music and television company earned £71 million in the last financial year, according to accounts filed at Companies House.

PRODUCTION OF MUSIC VIDEOS:SUCCESSFUL MUSIC VIDEO

PRODUCTION COMPANY.

Michael Connaris formed Mcasso in the 1980s and produces music for thousands of adverts and TV themes from Mcasso's Carnaby Street studios. Mike also writes and produces records for various artists.Mcasso is one of the UK’s leading music production companies, composing and producing the highest quality music from our recording studios in Soho, London. Our team of in-house composers work together to respond to any brief, and have vast experience producing quality work quickly and effectively for global brands.Michael is an English Composer/Producer best known for co-writing the song 'Blue Day' with Madness singer Suggs for Chelsea F.C.'s 1997 FA Cup Final appearance. The song reached 22nd in the UK Music Chart.

PRODUCTION OF MUSIC VIDEOS:SUCCESSFUL INDEPENDENT PRODUCTION COMPANIES.

The music video director is usually in charge and oversees the video-making process, constantly coming up with new ways to make the final edit as good as possible.Directors are consulted and have a say in every aspect of the music video, meaning that they are very interactive with the other members of the music video production team.Directors are usually signed to one production company however, some directors prefer to work for multiple different production companies on different projects.The Director must take part in all of the pre-production process to ensure that they are actively involved in the creation of the music video.

PRODUCTION OF MUSIC VIDEOS:WHAT IS THE ROLE OF THE

DIRECTOR?

Major labels will have different departments that look after each task, as they have more money and resources to do so however, this may limit your creative freedomSmaller, independent labels will give you more creative control however, they have a lot less money and resources. They only employ a small amount of people that will look after the manufacture, recording and promotion of your record. Labels provide you with money so that you can manufacture your record. They manage the bill for all areas of your recording process, including for your studio time, the producer, engineer etc. Record labels will find you a suitable producer to help you create the best album possible, they may also have an art department that will develop your album artwork. The promotions department of your label should have a strategic marketing campaign for your release involving press, radio, and TV appearances etc. Record labels are in charge of the distribution of your record. If they are a major or big indie label then they will use their own distribution services, some smaller labels may use outside agencies such as the brilliant ‘Horus Music’ They will sublicense to other record labels to release the recordings in different countries by licensing them the use of the recorded material. This allows a local company to use its expertise in different countries.

PRODUCTION OF MUSIC VIDEOS:WHAT IS THE ROLE OF THE LABEL?

• VEVO – VEVO.com and your artist VEVO branded Youtube channel

• PROMO ONLY – PromoOnly monthly promo releases• VIDZONE – SmartTV, Playstation, Xbox, mobile, gaming,

Samsung channels• TIDAL – All mobile devices • iTUNES – iTunes store for sale under your artist

catalogue• NOISEPORN – Noiseporn mobile app and Roku Channel• DANCE DOT TV – Site Network channel (Only Dance

music videos accepted)

DISTRIBUTION OF MUSIC VIDEOS:WHAT ARE THE VARIOUS METHODS OF

DISTRIBUTION?

There are many different ways that artists can distribute their music however, one of the more popular ways to view music videos in the modern era is through VEVO. Artists can set up a VEVO channel, which will appear on YouTube for their audience to watch for free.VEVO is a multinational video hosting service owned and operated by a joint venture of Universal Music Group (UMG), Google, Sony Music Entertainment (SME), and Abu Dhabi Media, and based in New York City. Launched on December 8, 2009, Vevo hosts videos syndicated across the web, with Google and Vevo sharing the advertising revenue.

DISTRIBUTION OF MUSIC VIDEOS:LARGE MUSIC VIDEO DISTRIBUTION

COMPANY

CD Baby is one of the biggest (and the first) independent digital distributors in the world. They have over 330,000 artists signed up to their service.• No yearly (or hidden) fees. Once you signup an album

you never pay again for any service (other than publishing).

• iTunes weekly Trend Reports. You don’t get paid for a couple months, however you can see how the new release is doing.

• Only company to collect SoundExchange (Rights Owner) royalties for you, however you still have to signup as a Featured Artist on your own with SoundExchange.

DISTRIBUTION OF MUSIC VIDEOS:MUSIC VIDEO DISTRIBUTION COMPANY

SUITABLE FOR ME

Exhibition is the ways in which artists can ensure that their content is being viewed by their audience. Artists can exhibit their materials on Youtube, VEVO, Spotify, iTunes and freeview channels, such as Viva, just to name a few.Artist can also promote their music by having guest appearances on TV, Radio shows, by announcing a tour or appearing at popular festivals, such as V Fest.Public appearances will get people talking about an artist, which will therefore encourage the audience to listen to their music, which could lead to further sales for the artist.

EXHIBITION OF MUSIC VIDEOS:

Music is regulated for many reasons and due to the new regulations coming into power in the UK in October 2015, Music videos will be subject to a BBFC rating, just like films and DVD's, which will give a rating e.g. 15 or 18 which will limit people below this age to purchase the music video and/or song. This new regulation is currently being trailed to see if younger audience will stop viewing these inappropriate videos, as artists are becoming more daring with their content. YouTube currently has a ‘restricted mode’ which is available for signed in users aged 18+. A current example of this is the ‘Work’ music video by Rihanna and Drake, as it displays nudity.

CENSORSHIP: