Instinctiv

Instinctiv Media Labs

Introductory Presentation

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User Experience Lacking

Instinctiv Personalizes Your Music Experience

Change the way users listen to music on your device with only

one button

Instinctiv Shuffle

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• Pay attention to user behavior

• Sophisticated technology hidden behind a simple button press

• 2-way learning process

Skip Less. Play More.

31

2

Instinctiv shuffleRandom shuffle

Consecutive plays before skipping

61

8

Instinctiv shuffleRandom shuffle

Percent of all playback

Transforms shuffle from little-used feature into dominant mode of playback

Impressive User Adoption

• 10% of available market in one month

• #1 app on iPhone before introduction of closed system

• 99.4% user retention rate

• 2.5X as many users passed on firmware upgrade to keep shuffle application

Instinctiv increases device stickiness

Global Reach

The Instinctiv Shuffle is in 128 countries

Positive Press for Instinctiv Shuffle

"I'm convinced that Instinctiv Shuffle is absolutely badass” -Darryl

Bottom Line: People love it

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Software-Driven UI Helps Differentiate Devices

What differentiates successful devices?

Intelligent UI that improves the user experience

Software-driven UI maximizes the value of each interaction

• T9 for keyboards

• Touch-sensitive clickwheels

• “Pinch & drag” for touchscreens

• Song fingerprinting for radio

• Instinctiv for smart playback

Ongoing Projects to Extend Instinctiv Technology

Music Shuffle Smart Radio Search IPTV Shuffle

Business Model

• Revenue model is software licensing

• Seeking mobile devices, carrier and appliance company partners

• Goal is to become standard feature for all music playback devices

• Developing consumer applications to validate technology and expand algorithm’s data library

Questions

Thank you!

Justin Smithline

[email protected]

607-280-3333