Installation and User Guide for Magento 2 Google Universal ... · 6 Enhanced Ecommerce Enable Enhanced Ecommerce – Select “Yes” to enable the enhanced ecommerce tracking. Steps

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Installation and User Guide for

Magento 2 Google Universal Analytics Enhanced

Ecommerce Tracking Extension

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Table of Contents

1. Installation ...........................................................................................................................................3

Upload Package ......................................................................................................................3

Install Extension ......................................................................................................................3

2. Configuration Settings for Google Universal Tracking ....................................................................3

General Settings .....................................................................................................................3

Enhanced Ecommerce ...........................................................................................................6

3. To Turn on Enhanced E-commerce for a view, and label your checkout steps: ..........................8

Real Time Event .....................................................................................................................9

Backend Order Tracking in Google Analytics.......................................................................9

Shopping Behaviour ............................................................................................................. 10

Checkout Behaviour ............................................................................................................. 10

Product Performance........................................................................................................... 11

Sales Performance. .............................................................................................................. 11

Product List Performance by Category. .............................................................................. 12

4. Front-end Site View .......................................................................................................................... 12

Home Page with Tags .......................................................................................................... 12

GA - UA Tracking Code........................................................................................................ 13

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1. Installation

Upload Package: Upload the content of the module to your root folder. This will

not overwrite the existing Magento folder or files, only the new contents will be

added.

Install Extension: After the successful upload of the package, run below

commands on Magento 2 root directory.

composer require scommerce/core

php bin/magento setup:upgrade

php bin/magento setup:di:compile

php bin/magento setup:static-content:deploy

2. Configuration Settings for Google Universal Tracking

Go to Admin > Stores > Configuration > Scommerce Configuration > Google

Universal Analytics

General Settings

Enabled – Select “Yes” or “No” to enable or disable the module.

License Key – Please add the license for the extension which is provided in

the order confirmation email. Please note license keys are site URL specific.

If you require license keys for dev/staging sites then please email us at

[email protected]

Account Id – Enter your Google Account Id.

Anonymize Ip – Sets the parameter anonymize in tracking. If set to yes, tells

Google Analytics to anonymize the information sent by the tracker objects by

removing the last octlet of the IP address prior to its storage.

Display Feature – Enable/Disable the display feature plugin. For more

information click here

Enable User Id – Enable/Disable User Id feature. Make sure this feature is

enabled in Google Analytics first before enabling in Magento. For more

information click here

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Ecommerce Enabled – Enable/Disable the ecommerce plugin. For more

information click here.

Domain Auto – Enable/Disable to show ‘auto’ as domain name, when

turned off, it shows the domain name itself.

Linker Enabled – Enable/Disable the linker plugin to link cross domains. For

more information click here.

Domains to Link – Add domain names or regular express for example

‘destination.com’, ‘dest3.com’ or /^example\.(com]|de|nl)$/ For more

information click here.

Linker Accounts Enabled – Enable/Disable the linker accounts.

Base – Set “Yes” if you send base order data.

Ajax Add to Basket Enabled – Set “Yes” if you have AJAX add to basket

enabled on your website.

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Select “Yes” to enable the

module

Enter the License key for

the module

Please add the Account Id

Select “Yes” to enable the

Anonymize Id

Select “Yes” to display

feature plugin

Select “Yes” to enable the

User ID

Select “Yes” to enable the

E-commerce

Select “Yes” for Domain

Auto

Select “Yes” to enable the

Linker

Please add the Domains to

link

Select “Yes” to enable the

Linker Accounts

Select “Yes” for base order

data

Select “Yes” to enable the

Ajax Add to Basket

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Enhanced Ecommerce

Enable Enhanced Ecommerce – Select “Yes” to enable the enhanced

ecommerce tracking.

Steps – You can select multiple steps here, these steps correspond to

Magento onepage standard checkout steps. Also make sure you add these

same steps in Google Analytics under Ecommerce settings by turning

Enhanced E-commerce on.

Brand Attribute – You can select product attribute which you can use to set

your brand names. This will be passed to Google for further reporting.

Brand Name – You can also pass hard coded brand name using this

configuration settings.

Send Transactional Data Offline – Set “Yes” to send data on order creation

only. This feature could be useful if your payment gateway show their own

success instead of Magento order confirmation page.

Send Transactional Data Only on Invoice Creation – Set “Yes” to send

data on invoice creation only. This feature could be useful if you take either

payment on dispatch or your payment gateway show their own success page

instead of Magento order confirmation page.

Send Phone or Admin Orders – Enable this feature only if you want to

send admin or phone orders on order creation.

Source – You can add your source here to pass this to Google for admin

orders.

Medium – You can add your source here to pass this to Google for admin

orders.

Send Product Impression on Scroll – Enable this feature when you have

loads of products on product listing / category page.

Product item class on category / product listing page – Make sure this

product class item heirarchy is as unique as possible for example for luma

theme you can use div.products ol.product-items li.product-item

Debugging – Set “Yes” to generate GA.log in var/log directory to log all

transactional data which we send to Google using measurement protocol.

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Select “Yes” to enable the

Enhanced Ecommerce

Please select the Steps

Please select the Brand

Attribute

Please add the Brand name

Select “Yes” to Send

Transactional Data Offline

Select “Yes” to Send

Transactional data invoice

Select “Yes” for Send

Phone or Admin Orders

Select “Yes” for Send

Product Impression

Select “Yes” for Debugging

Please add the Source

Please add the Medium

Please add the Product

item class on Category /

Product listing Page

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3. To Turn on Enhanced E-commerce for a view, and label your

checkout steps:

1. Click Admin at the top of any Analytics page.

2. Select the view for which you want to enable Enhanced E-commerce reporting.

3. In the view column, click E-commerce Settings.

4. Under Step 1, Enable E-commerce, set the status to ON.

5. Click Next Step.

6. Under Step 2, Enhanced E-commerce Settings, set the status to ON. When you turn

this option on:

o You can see the Enhanced E-commerce reports in the conversions section.

o The older, older category of E-commerce reports is no longer available.

You can turn this option off to restore the older category of E-commerce reports.

7. Optionally, enter labels for the checkout steps that you have defined in your Magento

steps configuration. Please see screenshot below for reference

8. Click Submit.

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Real Time Event - You can view the tracked events from GA > Realtime >

Events.

Backend Order Tracking in Google Analytics - You can track admin orders

by selecting "Yes" for "Send Phone or Admin Orders" from Admin > Stores >

Configuration > Scommerce Configuration > Google Universal Analytics >

Enabled Enhanced Ecommerce - "Yes".

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Shopping Behaviour - You can see the shopping behaviour from GA >

Conversion >Ecommerce >Shopping Behaviour.

Checkout Behaviour - You can see the checkout behaviour in GA with billing &

shipping method, payment method and transactions details from GA > Conversion

> Ecommerce > Checkout Behaviour.

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Product Performance - To view the product performance go to GA >

Conversion > Ecommerce > Product Performance.

Sales Performance - To view tracked sales performance go to GA >

Conversion > Ecommerce > Sales Performance.

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Product List Performance by Category - You can view the product list

performance from GA > Conversion >Ecommerce >Product List Performance.

4. Front-end Site view

Home Page with Tags - In Tag Assistant tool you can see the fired tags.

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GA - UA Tracking Code - In the below image you can see the UA tracking id's

added from Admin > Stores > Configuration > Scommerce Configuration >

Google Universal Analytics > Account Id - UA -33387561-9.

Please contact [email protected] for any queries.