Instagram Workshop 16.04.2015 Andrew Murray & Jess Glynn
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Instagram Workshop
16.04.2015
Andrew Murray & Jess Glynn
Strategy, creative content and social for:
Andrew Murray Head of Social Media
& Brand Content
@McCannBlue
Travel blogger, photographer
& Instagram addict
Jess Glynn Social Content Specialist
@McCannBlue
What we’ll cover today
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1. Introduction into Instagram 2. Bringing your business to life through storytelling
3. Top tips for creating eye-catching photos & videos
4. How to grow your community online 3. Best practices for engaging with fans/customers on
Instagram + some best-in-class food & drink brand case studies included throughout.
1. A little intro…
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We ask the room: Name? Company? Hope to get out of today/on Instagram?
AN INTRODUCTION TO INSTAGRAM
Instagram is an online mobile photo-sharing, video-sharing and social networking service.
WHY YOU SHOULD BE USING INSTAGRAM?
300 million = Monthly Active Users
30 billion = Photos Shared
2.5 billion = Favourites Daily
70 million = Photos Shared Daily
WHY INSTAGRAM?
THINGS TO CONSIDER…
• Set Goals - Why are you using Instagram? What do you want to achieve?
Do you want to build brand awareness/find new customers?
• Dedicate Time - Take the time to create high quality images, it will help you to stand out from the crowd.
• Account Name - Make it easily recognisable. Does to match your other social media accounts? (Brand Consistency)
• Profile Photo - Keep it simple! The image will be cropped into a circle and will appear very small on Instagram.
HOW TO SET UP AN INSTAGRAM ACCOUNT?
2. Storytelling
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Start with your story. Your point of view.
WHERE TO START
STORYTELLING WITH INSTAGRAM
"It's about bringing a business to life through the use of great imagery. It's not about focusing on your product or service but creating a story around your offering."
Building better brands
FLEXIBLE CONTENT PLAN
FLEXIBLE CONTENT PLAN
Who’s doing it well?
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3. Top tips
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1. Consider your lighting
1. Consider your lighting
– Try to arrange your image so that it looks pleasing to the eye 2. Composition
3. Get in close
3. Get in close
4. Background & Scenery
4. Background & Scenery
5. Add a pop of colour
5. Add a pop of colour
6. Action shots
6. Action shots
7. Editing & Filters
7. Editing & Filters
7. Editing & Filters
7. Editing & Filters
7. Editing & Filters
Instagram Layout
8. Other editing apps
SnapSeed
8. Other editing apps
PHOTO CHALLENGE:
#BordBiaGram
1. Lighting
2. Composition
3. Get in close
4. Background & scenery
5. Add a pop of colour
6. Action shots
7. Editing & filters
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Instagram Video
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• 15 Second video clips
• Capture important brand moments e.g.
Videos of your customers enjoying your product or service. Behind the scenes clips that engage your customers.
Testimonials from your customers.
• Think in Squares. Instagram will crop your videos so keep the subject in the centre.
• Consider the thumbnail – This is the image that will appear in your customers Instagram stream.
• Tell a story using multiple clips.
• Think in Squares. Instagram will crop your videos so keep the subject in the centre.
• Consider the thumbnail – This is the image that will appear in your customers Instagram stream.
• Tell a story using multiple clips.
Instagram Hyperlapse
Instagram Hyperlapse
Instagram Hyperlapse
4. How to grow your community.
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1. Use Hashtags
Use industry related hashtags.
• Create your own hashtags.
• Actively use and monitor your hashtag.
• Engage with people who use your hashtag.
Use popular hashtags e.g #FoodPorn #TBT.
Use location based hashtags e.g. #Dublin #LoveDublin
2. Follow, Like & Comment
3. Connect your other Social Media channels
4. Spread the word
5. Offer Exclusive Content & Competitions
5. Engaging with fans/customers on Instagram.
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BEST PRACTICES FOR ENGAGING WITH CUSTOMERS ON INSTAGRAM
• Follow, Like & Comment on your audiences images.
• Communicate through your Hashtag.
• Act like a person, not like a brand.
• Reward your followers with promo codes/exclusive competitions.
• Ask Questions.
• Encourage User Generated Content e.g “Share your photos with us using the #_____ to be in with a chance to win a voucher!”
#BordBiaGram
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Q&A
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