Instagram Print - Case Study

introducing Instagram Print

{ Rehan James Maite}

by

the Brief

Instagram wants to diversify its revenue stream beyond just advertising by allowing

users to customize and purchase physical

versions of their photos.

Duration: 2 weeks

the Agenda

Market Research

User Research Solution

understanding the

business

who are

the ResearchInstagram was created to solve three simple problems:

1

Making awesome looking filters and transforming photos into professional-looking snapshots.

2 3

Sharing photos (instantly) on multiple services.

Optimizing the experience to be fast and efficient.

instagram’s Halo Effect

competitor AnalysisStrong

Weak

who are the

users

survey Results

48% 52%

I Don't Print I Print

0

22.5

45

67.5

90

18-24 25-34 25-44 44+

Instagram Usage Facebook Usage

why don’t you print?

why don’t you print?

Abby Avid user

Tech Averse

Tech Savvy

SpendyFrugal

Driver “I want it to be quick and easy so I can

send it to my friends at a moment’s notice.

It’s too expensive and too much of a hassle.

Concern “

“I would like to print more but I’m too lazy.”

Zoe New mom

Tech Averse

Tech Savvy

SpendyFrugal

Driver “I want buy multiple prints at a time and it should not be too expensive

It is so time-consuming.

Concern “

“I used to print photos but haven’t for ages, until I had a baby”

M.O.S.C.O.W Method

• Print selection • Product selection • Delivery option • Edit photo • Checkout

Must have

Should have

Could have

• Limited choice • Print multiple and

individual • Print Basket

• Click and Collect • Desktop Integration

user Flow

Zoe wants to buy multiple prints for her baby album

Select images to print Edit images Checkout Receive photos

+

-

time

emotions

Consider Decide Commit

user Journey

Before

Select images to print Edit images Checkout Receive photos

+

-

time

emotions

Consider Decide Commit

user Journey

After

user Testing

rapid iterative prototype

rapid Prototyping

Test / Iterate

user Feedback

“It’s there when you need it

but not in the way.”

view prototype https://www.flinto.com/p/0342a4b2