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INSTAGRAM MARKETING IN 2017March 9th 2017
@AdRoll
Sarah CunninghamMarketing Manager, AdRoll EMEA
@sarahcunnin
BITLY INTRO SLIDEDESCRIPTION HERE
What does Instagram look like in 2017?
A whole lot of video.
Video● 60 Second Clips● View Counts● Channels● Live Stream ● Instagram Stories● Stickers
Platform● Algorithm Changes● New UI● “Save” posts
eCommerce● Buy Buttons● “Shop Now” Features
Instagram’s Busy 2016
Media● Pinch & Zoom● Instagram Galleries
Users● 600m active● 80% outside the US ● 29% of UK adults are users