Instagram explained James Martin Head of Social Media
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Instagram explained
James MartinHead of Social Media
500 million Instagrammers
300 million use it daily (Twitter has 320m total users)
Source: http://www.adweek.com/socialtimes/heres-how-many-people-are-on-facebook-instagram-twitter-other-big-social-networks/637205
World’s 2nd biggest social network
$2.81 billion
Predicted ad revenue in 2017: also bigger than Twitter (in US)Source: http://www.emarketer.com/Article/Instagram-Mobile-Ad-Revenues-Reach-281-Billion-Worldwide-2017/1012774
RM presences
RM presences
Features/DemoNo more square pics only
LOTS of hashtags!
Filters / #nofilter
Video: now up to 1 minute
Suggested content section
Cool tools: Hyperlapse, Boomerang, Layout
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