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Instagram as an interpretive tool? #InstaManRay as a Case Study Margaret Collerd Sternbergh The Museum of Fine Arts, Houston @margienchargie Brooke Rosenblatt The Phillips Collection @brookebarbin
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Instagram as an interpretative tool

Apr 06, 2017

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Page 1: Instagram as an interpretative tool

Instagram as an interpretive tool?#InstaManRay as a Case Study

Margaret Collerd SternberghThe Museum of Fine Arts, Houston@margienchargie

Brooke RosenblattThe Phillips Collection@brookebarbin

Page 2: Instagram as an interpretative tool

Man Ray Human Equations: A Journey from Mathematics to Shakespeare

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Contemporary photograph of mathematical model

Man Ray’s 1934 photograph of the same mathematical model

Man Ray’s 1948 painting, King Lear

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@InstaManRay2015

#InstaManRay

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@InstaManRay2015

#InstaManRay

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2,238Submissions

27 per day

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Did we meet our learning goals?

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89%Followed instructions and took photo of mathematical model

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11%Did not follow the prompt . . .

3% photo of holster, 3% other, 6% selfie

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selfies . . . an indicator of engagement?

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challenges: maintenance, touching, and unwanted followers

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Can instagram be an in-galleryinterpretive tool?