Instabloggers

Instagram

Megan Cabrera Blake Coffin

Diana Colgrove Jordan Elliston

What is Instagram?

• Free mobile photo sharing app designed to offer connectivity– Users share their photos

with an online community• Easy transition: amateur

picture-taker to professional photographer

Insta + GramCapture qualities of the

Polaroid camera, where pictures are

“instant”

Snapshots similar to telegrams, sent over

the wire to others

= Instagram, 2011 App of the Year

Instagram Users

1 2 3 4 5 6 7 8 9 10 11 12 130

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

40,000,000

45,000,000

Oct 2010 Feb 2011 Oct 2011 Jan 2012 April 2012

The number of users reached 40 million this month

Android version released

Instagram as a Social App

• Become “followed” and a “follower”• Friends, smartphone contacts, suggested

users, organizations, brands• Tag, comment, and “like”• #hashtags to tag your photos with a subject of interest

Photo Effects

• Upload or use app to take picture• All photos are square (crop)• Frame, rotate, blur, and brighten• Filter effects • Vintage/retro style

CROP CHOOSE EFFECT POST

Search Statistics

Increased Google searches for “Instagram”

= awareness and exposure

Across the Globe

• United States dominates

• Growth potential worldwide

• Meeker’s trend: Globality

R Marketing Implications

United States United Kingdom

News: Android Release

• Instagram was only offered for the Apple iPhone for over a year

• The Android app release created a 10 million user growth – 1 million new users/day

• Beware of malware: fake version of the app that sends SMS messages without the owner’s consent

News: Facebook Takeover

$1 Billion2 CEO’s under 30

Facebook to go publicMotive: Eliminate the competition?

InstaCompetition

• Hipster – the same concept as Instagram but with rectangular photos. To these, users can add locations and comments, basically creating postcards.

• Picplz – a social photography app with a sophisticated editing program, even features a function to make memes out of your photos.

• EyeEm – groups shared photos by categories such as coffee, New York, etc.

• PicYou – an Instagram-like app that boasts itself as exclusively for the iPhone.

• Jittergram – allows you to create a 3D-like image, called a stereogram or stereograph.

• Path – an Android app called a “smart journal that lets you share your life with the ones you love.”

How to Find Us

• http://instablogger.wordpress.com/

Follow us on Instagram:

Instabloggers

Sources• http://www.alexa.com/siteinfo/instagr.am• http://www.huffingtonpost.com/2012/04/11/like-instagram-apps-

alternatives_n_1417483.html• http://idealab.talkingpointsmemo.com/2012/04/instagram-alternatives-seize-moment-

users-after-facebook-acquistion.php• http://gigaom.com/2012/04/10/did-facebook-just-throw-instagrams-rivals-a-lifeline/• http://www.cnn.com/2012/04/18/tech/social-media/zuckerberg-instagram-deal/

index.html• http://www.businessinsider.com/instagram-was-facebooks-biggest-threat-2012-4• http://www.splatf.com/2012/04/facebook-instagram/• http://9to5google.com/2012/04/13/instagram-for-android-gets-10m-users-in-10-days-

launching-service-to-40m-users-total/• http://nakedsecurity.sophos.com/2012/04/18/fake-instagram-app-android-malwar/• http://instagr.am/about/• http://www.washingtonpost.com/business/technology/apple-names-instagram-top-app-

of-the-year/2011/12/09/gIQAg1VuhO_story.html• http://techcrunch.com/2012/04/13/instagrams-user-count-now-at-40-million-saw-10-

million-new-users-in-last-10-days/