INSPIRING IDLE-FREE Culture - Webinar

INSPIRING IDLE-FREE Culture

60 minute Webinar GoGreen Communications

Home of the Leading IDLE-FREE Campaign

IDLE-FREE for our kids™

Webinar Road Map •  IDLE-Time $avings Market •  GoGreen Business Model •  Secret Sauce: Kids & Car Guys •  Big Buses Big Savings •  IDLE-Time Cost / Risk •  Next Steps

North America’s ‘Motor Coach’ •  Radio / TV •  Sales & Marketing •  Corporate Responsibility •  10 yrs Sustainability leadership

Aug. 2004 – ‘quantum moment’ LinkedIn Profile

IDLE-FREE Guy™

Ron Zima ADpPR

PROBLEM /OPPORTUNITY

GPS data reveals massive market:

$Millions in fuel / emissions Fleets - green PR

Trademarked Canada / US

TYPICAL SAVINGS

Fleets >100 vehicles

Annual savings: > $100K IDLE-Time + $ Maintenance

+ Tons of emissions Trademarked Canada / US

PTO time Emergencies

Warm-ups

•  Paperwork •  Lunch

•  IDLE-Myths (work/home)

•  “Not my gas”

$$$ Fuel Maintenance:

Non-Operational IDLE-Time

We train, certify and brand fleets, promoting their sustainability.

BUSINESS MODEL: Reduce OPEX by reducing fuel consumption = Cost savings in fuel and maintenance.

HOW? INSPIRING: ü Driver behavioural transformation. ü  Long-term IDLE-FREE culture.

New way: Perspiration Inspiration

Cut IDLE-Time 40% in four months

Halifax Port Authority fleet certified IDLE-FREE for our kids™

Flip the emotional light switch.

SEE: AUDIENCES FLIP!

1. Motor

Coaching (training)

INSPIRATIONAL SEMINAR:

Flips the emotional light switch. 1.

Motor Coaching

(training)

1. Motor

Coaching (training)

2. Certify

License/brand vehicles

3. Marketing

PR

REDUCE NON-OPERATIONAL

IDLE-TIME

VERIFY GPS DATA, CERTIFY DRIVERS / FLEET

PROMOTE SUCCESS, IDLE-FREE for our kids™

OUR SERVICES

Kids & Car Guys:

Driving Canada’s Leading IDLE-FREE Campaign since 2007.

Auto dealers / manufacturers provide facts / credibility on IDLE-Time facing male-dominated audiences.

= accelerated buy-in.

Kids & Car Guys Credibly Clear-Up

IDLE-myths costing us

$BILLIONS annually.

1. IDLING is good 2. RE-starts are bad

3. Need long warm-ups

Car guy Al MacPhee

MacPhee Ford Past Chair - CADA

Noah

Jacob

CASE STUDY

INSPIRING IDLE-FREE

Culture

Atlantic Canada’s largest motor coach tour company.

2009 - 2016

IDLE-Time Cost / Risk

GoGreen Communications, July 2016

OPEX – FUEL SAVINGS Typically, every 100 vehicles can save as much as $100K annually from non-operational IDLE-Time. Fuel penalty = 2.5 – 4.5 litres per / hour. Have your GPS provider run a report to identify potential savings. 

OPEX – MAINTENANCE SAVINGS SEE the CUMMINS reports. •  Fuel economy penalty = 2.5 – 4.5 litres per/hour. •  IDLE: most inefficient mode – emissions. •  Fuel contamination of lube oil is high at IDLE. •  Cylinder wall wear is accelerated by “wash down”. •  Short term idling actually “over cools” the engine. •  Engine life can be reduced by up to 20%. •  500 hrs of idling = 64,000 miles of wear. •  Noise emissions.

SAFETY / RISK If fleet vehicles are left IDLING unattended, what is the risk of • vehicle theft • vehicle damage   What could the risk be financially of an IDLING vehicle involved in an accident?  What could the risk be to the company’s safety reputation, record? 

RETENTION / RECRUITMENT How competitive is the employee retention / recruitment market in your industry?  For younger employees / recruits, how important is corporate responsibility / sustainability? How is it affecting their career / employer decisions? 

RETENTION / RECRUITMENT

CONE CSR Millennial Study

Millennials Most Sustainability Conscious

CORPORATE RESPONSIBILITY  How is the company positioning itself as a leader on sustainability?  What is the risk to the company’s sustainability aspirations, reputation from excessive non-operational IDLE-Time?  What could be the public relations value of saving tons of emissions from excessive IDLE-Time while helping improve air quality? 

CORPORATE RESPONSIBILITY  What are your supply-chain customers expectations in the area of sustainability? How valuable could a pro-active IDLE-FREE ‘Peer Leadership’ position be?   As climate change and the 'green economy' accelerate, what is the risk of keeping the status quo on excessive IDLE-Time? 

COMPETITIVENESS  Governments / large corporations now commonly have aggressive emissions reduction targets in place to address climate change and air quality. Leading companies in the private sector are leaders in maximizing operational efficiencies.  If others are moving to cut OPEX and emissions from excessive non-operational IDLE-Time, what impact could this have RE your competitiveness on: •  Bidding for government / large corporate contracts  •  Operational efficiencies 

Suggested Next Step: Scope IDLE-FREE Pilot, cost-model, ROI year-one. GoGreen consults on fleet GPS data.

Dan Dolan CIO

THANK YOU.

ADDITIONAL SLIDES

TM

Why 80% buy-in.

GoGreen Team.GoGreen Team.

Put the brakes on IDLE-Time. TheGoGreenAgency.com