INSPIRING A GENERATION
Aug 14, 2015
INSPIRING A GENERATION
MILESTONE GROUP PLC • BUILDING A BRAND FOR GOOD • MAKE A PROFIT & MAKE A DIFFERENCE
!MILESTONE FOUNDATION
• YOUTH UNEMPLOYMENT • LACK OF SAFE SPACES • EMOTIONAL INTELLIGENCE / RESILIENCE
WHAT IS IT?A ROUTE TO WORK PLATFORM THAT CONNECTS AND NURTURES EMPOWERED YOUNG PEOPLE TO REAL EMPLOYMENT !
• CENTRES ON SELF DEVELOPMENT FOR THE INDIVIDUAL
• THROUGH PARTICIPATION IN SPORT, FASHION AND MUSIC
• DIGITAL PLATFORM TO SUPPORT AND SIGNPOST YOUNG PEOPLE
• ACCESS TO RECOGNISED TRAINING AND EDUCATION
• OFFERING “REAL” OPPORTUNITIES FOR EMPLOYMENT & EXPERIENCE
• ONE STOP SHOP • USES TOPICS OF INTEREST • RELEVANT CAREERS ADVICE BASED ON THE INDIVIDUAL • HOLISTIC GUIDANCE & SUPPORT • OPPORTUNITY TO CREATE A DIGITAL PROFILE • INTEGRATES WITH OTHER SOCIAL MEDIA • THIRD PARTIES ACCESS CAN BE GRANTED IF
REQUIRED • INCORPORATES ‘LIFE’ AND ‘WORK READY’
RESILIENCE TRAINING • MANAGES EXPECTATIONS
BENEFITS TO YOUNG PEOPLE
WHO DEVELOPED IT?
MILESTONE GROUP PLC • BUILDING A BRAND FOR GOOD • MAKE A PROFIT & MAKE A DIFFERENCE
!MILESTONE FOUNDATION
• YOUTH UNEMPLOYMENT • LACK OF SAFE SPACES • EMOTIONAL INTELLIGENCE / RESILIENCE
MAKE A PROFIT / MAKE A DIFFERENCE • OUR USP = AUDIENCE AGGREGATION • ABLE TO BRING TOGETHER ALL SECTORS • NEUTRAL – HONEST BROKER • BUILD A BRAND FOR GOOD
!YOUTH UNEMPLOYMENT
• “ LOST GENERATION ” • GLOBAL PROBLEM • GLOBAL IMPACT • AFFECTING EVERYONE
WHY ARE WE DOING IT?
WHO IS INVOLVED?
• YOUNG PEOPLE • CHARITY SECTOR • YOUTH ORGANISATIONS • CORPORATE / BUSINESS • PUBLIC SECTOR • PRIVATE SECTOR
PURPOSE
THAT WHICH
YOU LOVE
THAT WHICH
YOU WILL BE PAID FOR
THAT WHICH YOU’RE GOOD AT
PASSION MISSION
PROFESSION VOCATION
THAT WHICH
THE WORLD NEEDS
END GAME:
• HEALTHY HAPPY PEOPLE • MAKING A POSITIVE CONTRIBUTION TO SOCIETY • ALIGNING PASSION WITH PURPOSE
3 RULES
• THE YOUNG PERSON ALWAYS COMES FIRST !
• THROUGH YOUR AUTHENTIC PARTICIPATION YOU WILL RECEIVE WHAT YOU NEED FROM THE PROGRAMME !
• NO ONE INDIVIDUAL OR ORGANISATION IS MORE IMPORTANT THAN ANY OTHER
HOW DOES IT WORK?
AGREED AND MEASURED
Image here - always bleeding off right hand side.
Other dimensions vary with image.
• EVENTS • SOCIAL MEDIA • TRAINING PLATFORM • JOBSBOARD • RECRUITMENT PLATFORM • INNOVATION FORUM
ALL DIGITAL PLATFORMS
TOOLS
• SOCIAL MEDIA INTERACTION • CONTENT - INSPIRATIONAL / ASPIRATIONAL • VIDEO - HOW TO’S • NEWS • PROFILE BUILDER • CAREERS ADVICE - “THE GAME ” • PSYCHOMETRICS • MENTORING • TRAINING • EMPLOYMENT OPPORTUNITIES • WORK EXPERIENCE • ENTREPRENEURSHIP PROGRAMME • FUNDING FORUMS
WHAT PROBLEMS DOES IT SOLVE?
FOR YOUNG PEOPLE !
FRAGMENTED LANDSCAPE NOT INSPIRED BY WHAT IS ON OFFER
FEEL DISCONNECTED LACK OF ROLE MODELS / GUIDANCE
NO REAL HOPE / BELIEF LACK OF JOBS / STATE OF ECONOMY
!
FOR CHARITY !
PEOPLE NOT AWARE OF THEM CONSTANT NEED TO FUNDRAISE
CROWDED MARKETPLACE LACK OF REVENUES
NEED TO COLLECT DATA HARD TO PROVE IMPACT !!!
FOR CORPORATE !
BRAND IMAGE PROTECT REPUTATION
NEED TO WIN NEW BUSINESS ENGAGE / RETAIN STAFF
POOR CSR STRATEGY / NEED FOR IMPACT EXPAND IN CHOSEN MARKET
MARKETPLACE
GOVERNANCE
COMMERCIALISATION
OUTCOME
THE PASSION PROJECT ECO-SYSTEM
(RESOURCE EXCHANGE)
(RESOURCE EXCHANGE)
CHARITABLE NEEDS
RAISE AWARENESSCREATE REVENUES
ATTRACT COMMERCIAL PARTNERS
COLLECT DATAMEASURE IMPACT
CORPORATE NEEDS
PROMOTE BRAND INTEGRITY ENHANCE PUBLIC PERCEPTION
INCREASE MARKET SHAREBUILD CUSTOMER LOYALTY
PROMOTE STAFF ENGAGEMENTDELIVER “REAL” CSR
C HA R ITA B L E PA R T N E RS
CORPORATE PARTNERS
MILESTONE GROUP
MILESTONE FOUNDATION
HOLISTIC USER JOURNEY
OUR ECO SYSTEM
BENEFITS: CORPORATES
• RAISE AWARENESS OF YOUR ORGANISATION • BRAND PROTECTION • CROSS SECTOR COLLABORATION • PROMOTE YOUR MEMBERS • GENERATE NEW REVENUES • COLLECT DATA • MEASURE IMPACT • UNIQUE MARKETING OPPORTUNITY • OPPORTUNITY FOR SUSTAINABILITY • HELP DIRECT POLICY
NEXT STEPS
• BECOME A MEMBER • REQUEST A CSR AUDIT • JOIN OUR COMMUNITY
registered charity no. 1148323
free confi dential help for young people under 25
prospects improve
OUR PARTNERS
REACH POTENTIAL
6,999,000TWITTER
FOLLOWERS
14,766,715FACEBOOK
LIKES
677,200INSTAGRAMFOLLOWERS
EXAMPLE 1 (TV PARTNER) EXAMPLE 2 (MEDIA PARTNER)6,337,044 UNIQUE SOCIAL MEDIA3,418,235 TWITTER FOLLOWERS233,900 NEW FOLLOWERS IN LAST 30 DAYS19,304,235 VIDEO VIEWS ON YOUTUBE664.8 MILLION IMPRESSIONS IN LAST 30 DAYS
•••••
60 MILLION SUBS - 152 COUNTRIES - 28 SATELLITES - 225 PAID CARRIAGE DEALS WITH DTH, CABLE, DSL & MOBILE PLATFORMS55% FEMALE - 45% MALE - 15-34 YEAR OLDMOBILE: 1.5 MILLION SUBSCRIBERS
• ••
• CURRENT PARTNERS COMBINED SOCIAL MEDIA AUDIENCE
THE PASSION PROJECT INSPIRING A GENERATION