Inspire with packaging - Karl Knauer · 2017-07-14 · The Future of Packaging starts with us. Since Karl Knauer launched the first illuminated packaging, the industry has known the

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PA C K A G I N G

Inspire with packaging

The Future of Packaging starts with us.

Since Karl Knauer launched the first illuminated packaging, the industry has known the company as an innovative specialist for “out-of-the-ordinary packaging”. We want to impress with unique products. With developments in the field of multi-sensory packaging and printed electronics, we continue to prove our capacity of creating extraordinary products. In cooperation with our partners, we achieved what seemed impossible: We manufacture packagings which appeal to all senses and make a magic brand presentation possible by means of printed light.

Multi-sensory packaging 3.0

Anything that is realised in the communication of the future must be “full of sense”. This is the central objective of multi-sensory packaging 3.0, presented by Karl Knauer for developing an innovative brand identity which addresses all senses. It is a tool for enhancing the unique selling propositions, distinctive features and trustworthiness of a brand, as well as the customers’ brand recognition and esteem, and readiness to buy. The key is a “brand-congruent appeal to all senses”. This is because each additionally addressed sense increases a prospect’s brain activity by 1,000 %, raising brand recognition, loyalty and emotion. As information can only be processed through the “filter” of emotions, triggering positive emotions will be the central assignment of marketing in future, implemented by multi-sensory packaging 3.0.

OLED – an illuminated future

The triumph of the printed electronics by Karl Knauer started almost ten years ago: The first illuminated packaging based on electroluminescence. In 2012, the “Bombay Sapphire” gin by Bacardi was the first freely available product worldwide to be sold in an illuminated packaging. It received more than 30 national and international awards. Now, a new era starts with printed OLEDs: With a thickness of just a few nanometers, OLEDs are light sources made of organic semiconductors. They can be fully printed with all electronic components, including batteries. OLEDs are 100 to 500 times as bright as other light sources, consume very little energy, are ultra-thin and flexible, and cheap to manufacture. Light elements can be operated over many weeks and months independent of any energy supply. The printed OLEDs are recyclable, bio-degradable and sustainably impressive!

extremely light

paper-thin flexible

energyefficient

sustainablerecyclable

fullyprintable

[1] Materials

Solid board, corrugated cardboard, new kinds of materials: We rely on innovation, especially when it comes to the basic materials of our work. Depending on your needs, we provide the most extensive selection of packaging materials and develop new customised materials with innovative functions, visual effects and new dimensions of sustainability.

I M P R E S S I V E I N E V E R Y I N D U S T R Y

Excellence in packaging: Get inspired by the ideas of one of the innovation leaders in the packaging industry. We introduce you to the unique “Innovation Engine 7.0” – the turbo boost foryour success on the market. In seven dimensions we lead your packaging, your POS presentation and your process management into a more successful future!

Food / Agriculture

Hygiene and freshness are the perfect ingredients for high quality in foods. With lots of expertise, the dedicated Karl Knauer team develops innovative packagings for the food industry. Food safety, even with certified print in direct contact with food, product protection, intuitive opening, dosing, and re-closing, new shapes for inno-vative presentation of your product, development and use of new and sustainable products: Our cardboard and corrugated cardboard packagings help you to make your brands even more successful.

Organic

The market for natural and organic products continues to grow, and the demand for natural packaging materials is increasing analogously. Suitability for use with foodstuffs, development and application of sustainable materials, FSC® certification and, on request, a carbon-neutral production process are some of the features Karl Knauer has to offer in this field. This is no wonder, since sustainability is a part of the company philosophy which manifests itself for example in the Karl Knauer Foundation, or in the company’s social commitment in the region.

Home / Industry

In the field Home/Industry, packaging becomes more important and offers many chances for sales and marketing. Our port-folio is unique: As an impressive full service partner for our customers, we produce packagings made of solid board, laminated corrugated cardboard and plastic, deep drawn components, POS presentation material and much more. Highest quality and holistic process support from the development and production to data base backed project management, e-business and logistics to co-packing and tailor-made packaging lines from our in-house engineering guarantee the greatest success of our customers.

Innovation Engine 7.0:The Turbo Boost for your Success on the Market!

[2] Form [3] Function [4] Finishing

Form makes the brand. Packaging does not always need to be square and practical. An extensive selection of various forms draw attention to your product at the POS. Our inspired innovations leave an impres-sion, especially in the development and technical implementation of extraordinary forms.

We write Convenience with a capital C. Customers appreciate ease, especiallywhen opening packagings. Our variety of award-winning, patented solutions for protection on initial opening, easy dosage and re-closing provide the decisive added benefits for your successful brand.

Karl Knauer provides probably the most extensive and innovative finishing port-folio. We appeal to all of the senses with our impressive solutions. Multi-sensory packaging in a new dimension. Your product is given a unique appearance that is certain to catch the eyes of your customers.

S Y N E R G I E S P R O D U C E A D D E D V A L U E S

Environment / Nature

With our frequently award-winning solu-tions – even in the field Environment/Nature – we provide a strong offer of strategic packaging with new dosage forms, closure systems and safety devices made of solid and corrugated cardboard, with barrier function such as inner lining and more convenience, for example, with our patented measuring cups and dials. Our product portfolio also com-prises blister cards with innovative peel solutions, barriers, and transparent windows for your product safety and the impressive presentation of your goods.

Pharmaceuticals / Health

In the pharmaceutical and healthcare industry packaging contributes to the value of the brand with its construction and refinement quality and offers many chances for sales and marketing. With our wide portfolio of folding boxes, blister cards, displays & trays and the best process management for fast, low-priced and reliable deliveries even for small batches, we sustainably contribute to your business success. Moreover, you benefit from our inno-vative solutions regarding the topics counterfeit protection, serialisation, multi-sensory packaging, convenience and sustainability.

Cosmetics / Bodycare

Refinement, construction, emotion: The attention-grabbing appearance of the brand staging of your beauty products in the retail shelf decisively depends on the packaging. We develop and produce folding boxes, blister cards, elaborate gift packagings, displays and trays for the greatest possible impact at the POS. Beyond that, all further factors such as counterfeit protection, product pro-tection, convenience and sustainability contribute to your success.

[5] Process [6] Values [7] Interactivity

The collaboration with our customers is designed to be highly efficient. We apply our Lean philosophy to all internal and external processes. We optimize our com-plex day-to-day business with E-business solutions, Webcenter or SMI. We under-stand what integrated packaging solution means. This is also reflected in our engi- neering expertise for your production and our co-packing solutions.

As a packaging company we take our responsibility for the environment and society very seriously. We insist on sustainability and safety in all areas of our business. Product and trademark protection, food safety, FSC® and CO2 certified solutions. A high level of invest-ment ensures a sustainable company development, as does the dedication of the Karl Knauer Foundation.

Printed electronics will be an integral part of the future of packaging. We were the first to integrate them into packages, and now intend to revolutionise product marketing once again with printed OLEDs. We provide access to a wide variety of state-of-the-art multi-sensory packaging and will be happy to turn your packaging into a fascinating interactive marketing tool.

F O R Y O U R S U C C E S S O N T H E M A R K E T !

Gift Packaging

Karl Knauer: Market leader in Gift Packaging. We use numerous methods to design, print, finish and produce a unique selection of packaging of every kind. We are considered trend setters when it comes to design, form and finishing. Just have a look at our innovations or classics and choose your favourite from our extensive range. Giving in perfection: We provide a unique selection of high-quality, emotionally moving packages made of solid board, corrugated cardboard, plastic and wood.

Beer / Beverages

We are an innovative partner and appreci-ated supplier for the largest brewery and beverage groups in the world, however, also take great joy in working for smaller breweries e.g. in the exciting craft beer market. Our product diversity represents the entire range of requirements of the national and international beverage industry: We manufacture baskets, wraps, FEC packaging as well as clips and complex special constructions and sophisticated gift packagings with innovative finishes.

Blister cards

We rank among the largest manufacturers of blister cards in Europe and look back on many decades of experience in blister packaging. From cosmetics to do-it-your-self products, stationary to foods: We develop and produce the suitable blister cards at two business locations in Europe. Upon request, we also package on the spot. Our innovative peel solutions offer easy opening with safest protection. We also offer blister cards with a barrier. Blister cards with transparent window. Folding blisters. Refined blisters. Our product range convinces with creative implementations and innovative ideas.

Excellence in packaging

Our products are frequently awarded: Impressive constructions, special refinement, innovative material developments and packagings with printed electronics could again and again convince the award juries worldwide in the past years. As “The most inno-vative print company of the year”, “Packaging printer of the year”, “Training company of the year”, we assume responsibility and want to actively contribute to our customers’ success.

About the Karl Knauer KG

The core competences of the Karl Knauer KG are innovative packagings and advertising materials as well as gift packagings made of cardboard, corrugated cardboard and paper. At the same time, the company is with its exceptional comprehensive service and production programme regarding the folding box ranges among the leading suppliers in the field of packaging. Customers from the proprietary articles and service industry all over Europe profit from the versatile competence and impressively large vertical range of manufacture.

In a dialog with the customer, our experts develop constructions that meet all requirements for a packaging – from protection, safety to the attractive presentation at the POS. For eight industry competence fields Karl Knauer offers specialised programmes with state-of-the-art packaging technologies: Cosmetics/Bodycare, Blister cards, Pharmaceuticals/Health, Environment/Nature, Food/Agriculture, Beer/Beverages, Home/Industry as well as engineering. Moreover, we are working at full speed on innovations for the packaging requirements of the future. Be it in the fields convenience, product safety, counterfeit protection, refinement technologies or efficiency and sustainability.

About the Karl Knauer KG

C O M PA N Y

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Sustainable

The strategic orientation of the sustainable packaging develop-ment and production has been the lived corporate practice for decades. With long-term strategies we ensure reliable processes at the highest stage. Today, this includes in particular the ecological compatibility of all process steps. With EcoSmart Packaging, we are presenting the latest material developments and production processes: We offer the most sustainable cardboard packagings with an environmental balance that is significantly better than

with folding boxes made of recycled carboard and thus, we even support the active landscape conservation. 100 % renewable energy, self-gen-erated solar power, biothermal energy and certified energy management: We assume responsibility and thus range among the most sustainable folding box manufacturers in Europe.