Inspire 2013 - Accelerating Growth- Yum Brands

Accelerating Growth Transforming Development Analytics with Alteryx

March 6, 2013

David Rardon

Introduction

D E V E L O P M E N T

Development Analytics

Our Business:

• Since 1959

• 6,000+ units

• 3 Segments:

• Carryout

• Dine In

• Delivery

• Franchisor

• Growth

Why Alteryx?

• Spatial Needs

• Variable Inputs

• Flexible Analysis

• Diverse Output

• Speed

Meet the Challenge

Transformation: • Prepare

• Analyze

• Communicate

• Spatial and

Tabular Data

• Multiple Sources

and Formats

• Various Levels of

Completeness

Prepare: Then & Now

Now

• Time Consuming

• Occasional Project

• Stale, Incomplete Data

• Repeatable Modules

• Frequent Updates

• Accurate & Comprehensive

Then

Example:

Review File Prep

Prepare

• Ad Hoc

Queries

• What-If?

Scenarios

• Deep Dive

Research

Analyze: Then & Now

• Manual or Generalized

• Long Processing Times

• Narrow Focus = Limited Results

• Broader & Deeper

• Ongoing & Constant

• Experimentation & New Ideas

Now

Then

Example:

Site List Screen

Analyze

• Maps, Reports,

and Data Files

• Diverse

Audience

• Internal &

External

Communicate: Then & Now

• Time Consuming

• Spreadsheets & Custom Maps

• Limited, Fragmented Format

• Consistent & Repeatable

• Flexible & Targeted

• Alteryx Gallery = Self Service

Now

Then

Example:

Mosaic Cluster Report

Communicate

The Benefit

Then:

Prepare

Communicate

Analyze

Now:

Prepare

Communicate

Analyze

Better, Faster Decisions

We’re not done yet:

• Predictive Analytics

• Alteryx Gallery

• Interactive Maps

The Future

Thank You!