8/3/2019 InsightXplorer Monthly Report_201201
1/60
2012 01
8/3/2019 InsightXplorer Monthly Report_201201
2/60
2
ARO
ARO2011....................3
2011 12.........15
IX Survey
.....22
....................31
...........................37
Tablets and Smartphones Become Holiday
Shopping.........................46
2012 Trends_Video Leads Online Ad
Growth.....................50
2011 12..........53
8/3/2019 InsightXplorer Monthly Report_201201
3/60
AARROO--22001111
8/3/2019 InsightXplorer Monthly Report_201201
4/60
2011
eMarketer201212012
23.3%400($40 billion)4
1: eMarketer2011-2016
: eMarketer, 201211
eMarketer
2: eMarketer2011-2016
: eMarketer, 201212
1 eMarketerUS Online Ad Spend to Close in on $40 Billion
http://www.emarketer.com/Article.aspx?R=1008783http://www.emarketer.com/Article.aspx?R=1008783http://www.emarketer.com/Article.aspx?R=10087838/3/2019 InsightXplorer Monthly Report_201201
5/60
IAMA20113
201199.67201016.55%
62.30(29.83)(7.54)
3: IAMA 2007-2011
: IAMA; 201133
ARO2011
92.52%1,224
1,209
2 eMarketerUS Online Ad Spend to Close in on $40 Billion3 IAMA : 2010 2011
http://www.emarketer.com/Article.aspx?R=1008783http://www.emarketer.com/Article.aspx?R=1008783http://www.iama.org.tw/Bulletin/NewsDel/39http://www.iama.org.tw/Bulletin/NewsDel/39http://www.iama.org.tw/Bulletin/NewsDel/39http://www.iama.org.tw/Bulletin/NewsDel/39http://www.iama.org.tw/Bulletin/NewsDel/39http://www.iama.org.tw/Bulletin/NewsDel/39http://www.iama.org.tw/Bulletin/NewsDel/39http://www.iama.org.tw/Bulletin/NewsDel/39http://www.iama.org.tw/Bulletin/NewsDel/39http://www.iama.org.tw/Bulletin/NewsDel/39http://www.emarketer.com/Article.aspx?R=10087838/3/2019 InsightXplorer Monthly Report_201201
6/60
1: 2011
: InsightXplorerARO;: 2011 1-12
2011
4: 2011(000)
: InsightXplorerARO;: 2011 1-12
201184.09%
1,11379.27%
1,04978.89%1,044
20
8/3/2019 InsightXplorer Monthly Report_201201
7/60
Lativ12.33
2: 2011Top 20
: InsightXplorerARO;: 2011 1-12
2011 1 12 500 1%
1% 2011 10 12 1% 10
12
2011
1. eMarketer201223.3%$40 billion
4
2. eMarketer
3. IAMA20113201199.672010
16.55%
4. ARO2011
5. 2011
8/3/2019 InsightXplorer Monthly Report_201201
8/60
2011
ARO201198.41%
1,302545363
95.12%1,259747519
85.53%1,259102
62
3: 2011Top 20
: InsightXplorerARO;: 20111-12
12
31.77%23.98%
32.94%23.86%
1/3
8/3/2019 InsightXplorer Monthly Report_201201
9/60
5: 2011()
: InsightXplorerARO;: 20111-12
20100.17%
1.62%
201163.37%201051.98%11.39
KijijiGrouponFever38
Hot Deals20102011
123
201120103.16 2011
UDNUDNPChome
PChome
6: 2011Top 102010
: InsightXplorerARO;: 20101- 201112
http://www.kijiji.com.tw/http://www.kijiji.com.tw/http://www.groupon.com.tw/http://www.groupon.com.tw/http://www.fever38.com/http://www.fever38.com/http://www.fever38.com/http://www.fever38.com/http://www.map.com.tw/http://www.123.com.tw/http://www.123.com.tw/http://tw.nuomi.com/http://tw.lashou.com/http://www.udn.com/http://www.udn.com/http://shopping.udn.com/http://shopping.udn.com/http://www.pchome.com.tw/http://www.pcstore.com.tw/http://www.pcstore.com.tw/http://www.pcstore.com.tw/http://www.pchome.com.tw/http://shopping.udn.com/http://www.udn.com/http://tw.lashou.com/http://tw.nuomi.com/http://www.123.com.tw/http://www.map.com.tw/http://www.fever38.com/http://www.fever38.com/http://www.groupon.com.tw/http://www.kijiji.com.tw/8/3/2019 InsightXplorer Monthly Report_201201
10/60
2011
1. ARO2011
2.
3. 31.77%
32.94%1/3
4. 2010
5. 2011201011.392010
2011
6. 201120103.16 2011
8/3/2019 InsightXplorer Monthly Report_201201
11/60
2011Facebook
ARO
20102011Facebook(apps.facebook.com)
20111291055.720101702
358.129.5%84.4%
7: 20101-201112 apps.facebook.com
: InsightXplorerARO;: 20101-201112
ARO2011Facebook
-
()Caf World
Johnnie Walker2012
8/3/2019 InsightXplorer Monthly Report_201201
12/60
4: 2011Facebook(000)
: InsightXplorerARO;: 20111-12
2011 10 12 10 12
5: 2011Facebook()
: InsightXplorerARO;: 20111-12
201110121012
8/3/2019 InsightXplorer Monthly Report_201201
13/60
2011Facebook
1. ARO20102011apps.facebook.com2
29.5%84.4%
2. 2011Facebook
-
3. ()Caf World
4.
5. Facebook
8/3/2019 InsightXplorer Monthly Report_201201
14/60
2011 Top 50 Domain
2011112500domain1%
1%201110121%1012
1: BlogspotBlogger
2: 6xun6.comxun6.net
8/3/2019 InsightXplorer Monthly Report_201201
15/60
AARROO22001111 1122
8/3/2019 InsightXplorer Monthly Report_201201
16/60
ARO2011 12
AROARO
ARO(%)Web(%)()
ARO
2011 12,
(18-22)
(23-27)
(25-34 4)Blog
(40)
8/3/2019 InsightXplorer Monthly Report_201201
17/60
2011 12ARO
% 100% 12.62% 4.41% 2.18% 4.98% 3C 3C 3C Blog ISP / / 3C
SourceInsightXplorer, 2011 12
8/3/2019 InsightXplorer Monthly Report_201201
18/60
2011 12()
Yahoo! facebook
(18-22) YouTube
(23-27) Live.com
(25-34 4)msnudn
(40) PChome
2011 12
Yahoo! Yahoo! Yahoo! Yahoo! Yahoo!
facebook facebook facebook facebook facebook
Google YouTube Google Google Google
YouTube Google YouTube YouTube YouTube
HiNet HiNet
yam yam yam yam
PChome Xuite Xuite PChome
Blogspot HiNet Blogspot msn Blogspot
HiNet Blogspot Live.com udn yam
SourceInsightXplorer, 2011 12
8/3/2019 InsightXplorer Monthly Report_201201
19/60
2011 12Web()
Web Yahoo! facebook
(18-22)PlurkWikipedia
(23-27)
(25-34 4) udnBlogspot
(40
)
BabyHomemsn
2011 12Web
Yahoo! facebook Yahoo! Yahoo! facebook
facebook Yahoo!
facebook facebook Yahoo!
Google Google Google Google Google
YouTube YouTube YouTube YouTube YouTube
BabyHome
Live.com Live.com udn
Plurk Live.com
Live.com msn
yam Blogspot
PChome Wikipedia PChome
SourceInsightXplorer, 2011 12
8/3/2019 InsightXplorer Monthly Report_201201
20/60
2011 12()
(18-22)facebookPChome
(23-27)104
(25-34 4) Yahoo!udnLive.commsn
(40) XuiteGoHappyBabyHome
2011 12(ARO 20)
YouTube facebook YouTube YouTube YouTube
facebook YouTube facebook facebook
momo facebook
PChome Yahoo! momo
udn Yahoo!
PChome Xuite
Mobile01 Mobile01 Live.com GoHappy
HiNet Yahoo! Yahoo! HiNet
udn 104 msn BabyHome
Yahoo! Mobile01 Xuite udn
SourceInsightXplorer, 2011 12
8/3/2019 InsightXplorer Monthly Report_201201
21/60
2011 12
Blog
msnudn
udnBlogspot
Yahoo!udnLive.com
msn
PChome
BabyHomemsn
XuiteGoHappy
BabyHome
Live.com
104
YouTube
PlurkWikipedia
facebookPChome
8/3/2019 InsightXplorer Monthly Report_201201
22/60
8/3/2019 InsightXplorer Monthly Report_201201
23/60
2011 12
(IX Survey)
10-79
2011/12/10~2011/12/11
3,342
2011 12 12 10
12 11 3,342 2011 11
32.2%2 4
1921.3%4 6
20-2417.6%1 2
8/3/2019 InsightXplorer Monthly Report_201201
24/60
40
55.9% 35-39
30.6% 20-24
13.6% 19
8/3/2019 InsightXplorer Monthly Report_201201
25/60
(65.8%) 35-39
(29.4%) 20-24
(28.7%)
53.8%
(52.3%) 40
40.2%) 19
8/3/2019 InsightXplorer Monthly Report_201201
26/60
56.4%
35-3938.6%
35-39
3C38.1%
8/3/2019 InsightXplorer Monthly Report_201201
27/60
(42.1%) 35
/(25.4%)
19
(24.3%) 40
8/3/2019 InsightXplorer Monthly Report_201201
28/60
(43.9%) 20-24 35-39
(36.8%) 35-39
(36.6%)
19
8/3/2019 InsightXplorer Monthly Report_201201
29/60
41.6%
(40.1%)
(8.1%)
8/3/2019 InsightXplorer Monthly Report_201201
30/60
2 4
3C
8/3/2019 InsightXplorer Monthly Report_201201
31/60
8/3/2019 InsightXplorer Monthly Report_201201
32/60
2011 12
(IX Survey)
10-79
2011/12/17~2011/12/18
3,474
2011 12 12 17
12 18 3,474 2011 11
28.4%
8/3/2019 InsightXplorer Monthly Report_201201
33/60
2 33
5(27.1%) 191 2
(18.0%) 40
2011
2011
(64.6%) 35-39iPhone4s(40.4%) 35-39
(22.6%) 40
8/3/2019 InsightXplorer Monthly Report_201201
34/60
(64.1%)
35-39
Facebook PageBBS(62.6%)(32.8%)
35
8/3/2019 InsightXplorer Monthly Report_201201
35/60
1.
2.
3.
4. 3
5.
1
8/3/2019 InsightXplorer Monthly Report_201201
36/60
3 2011
8/3/2019 InsightXplorer Monthly Report_201201
37/60
8/3/2019 InsightXplorer Monthly Report_201201
38/60
2011 12
(IX Survey)
18-79
2011/12/24~2011/12/25
3,042
2012
2011 12 18 12 24 12 25
3,042 2011 11
8/3/2019 InsightXplorer Monthly Report_201201
39/60
35.5%
(40.2%) 36
(34.0%) 35
56
(16.9%) 25
2~3(20.6%)
26-35
(19.9%) 46-55
(16.5%) 36-55
8/3/2019 InsightXplorer Monthly Report_201201
40/60
()1501-1800C.C.(34.8%)
26-351801-2000C.C.(23.1%)
1201-1500C.C.(14.5%)
46-55
8/3/2019 InsightXplorer Monthly Report_201201
41/60
/()
(52.8%)(12.0%)(12.0%)
(38.8%)
36-55GPS(30.3%)
ETC(24.2%)
8/3/2019 InsightXplorer Monthly Report_201201
42/60
(51.7%) 46-55
/(49.9%)(49.8%) 25
46-55 46
8/3/2019 InsightXplorer Monthly Report_201201
43/60
61-80(30.0%) 56
41-60(20.6%) 46-55201
(2.9%)
8/3/2019 InsightXplorer Monthly Report_201201
44/60
()
(20.2%)45-55
(16.7%) (13.7%)
36-45
8/3/2019 InsightXplorer Monthly Report_201201
45/60
8/3/2019 InsightXplorer Monthly Report_201201
46/60
Tablets and Smartphones Become Holiday Shopping Assistants
8/3/2019 InsightXplorer Monthly Report_201201
47/60
psos Goo
77%
Goo
Prosper Mobile Insights 60%
rospr o
sts Goo rospr o sts
40%
8/3/2019 InsightXplorer Monthly Report_201201
48/60
rospr o sts
50%
Goo o oa artr,
8/3/2019 InsightXplorer Monthly Report_201201
49/60
oa
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artr 2,680 2012
3,750 artr
ttp//.artr.o/rt.asp1008725
8/3/2019 InsightXplorer Monthly Report_201201
50/60
2012 TrendsVideo Leads Online Ad Growth
8/3/2019 InsightXplorer Monthly Report_201201
51/60
2012
ereter
2015 38(mp
rte)
2011 21.6 2015 71.1
52.1
8/3/2019 InsightXplorer Monthly Report_201201
52/60
65
2015 2011 1 5 8 5
2011 2.1 2015
8.2
(reh)
2012
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(st per
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8/3/2019 InsightXplorer Monthly Report_201201
53/60
22001111 1122
8/3/2019 InsightXplorer Monthly Report_201201
54/60
2011 12
//
MCloud 2.0
12/01 MCloud 2.0
12/011Office 365
YouTube Facebook Google+
YouTube
.XXX
.XXX ICM Registry
(Google)
F 90 5
F16 905
Google+ Hangouts Facebook
Google+ Hangouts
Google YouTube Slam
Google YouTube Slam
http://www.zdnet.com.tw/news/web/0,2000085679,20152383,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152383,00.htmhttp://news.chinatimes.com/tech/12050903/132011120101439.htmlhttp://news.chinatimes.com/tech/12050903/132011120101439.htmlhttp://www.bnext.com.tw/focus/view/cid/103/id/21114http://www.bnext.com.tw/focus/view/cid/103/id/21114http://www.bnext.com.tw/focus/view/cid/103/id/21114http://www.bnext.com.tw/focus/view/cid/103/id/21114http://www.zdnet.com.tw/news/web/0,2000085679,20152459,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152459,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152459,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152458,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152458,00.htmhttp://www.bnext.com.tw/article/view/cid/60/id/21384http://www.bnext.com.tw/article/view/cid/60/id/21384http://www.bnext.com.tw/article/view/cid/60/id/21384http://www.bnext.com.tw/article/view/cid/60/id/21384http://www.bnext.com.tw/article/view/cid/60/id/21380http://www.bnext.com.tw/article/view/cid/125/id/21307http://www.bnext.com.tw/article/view/cid/125/id/21307http://www.bnext.com.tw/article/view/cid/125/id/21307http://www.bnext.com.tw/article/view/cid/103/id/21487http://www.bnext.com.tw/article/view/cid/103/id/21487http://www.bnext.com.tw/article/view/cid/103/id/21487http://www.bnext.com.tw/article/view/cid/103/id/21487http://www.bnext.com.tw/article/view/cid/125/id/21307http://www.bnext.com.tw/article/view/cid/60/id/21380http://www.bnext.com.tw/article/view/cid/60/id/21384http://www.zdnet.com.tw/news/web/0,2000085679,20152458,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152459,00.htmhttp://www.bnext.com.tw/focus/view/cid/103/id/21114http://news.chinatimes.com/tech/12050903/132011120101439.htmlhttp://www.zdnet.com.tw/news/web/0,2000085679,20152383,00.htm8/3/2019 InsightXplorer Monthly Report_201201
55/60
1G
100M1G
GoogleGoogle 1,100
Carrier IQ
Carrier IQ
1
Teampoison
01688-HKSoftbankBlackstoneBain Capital
201010.5 7
Facebook LBS Gowalla
CNN Money Facebook LBS Gowalla
MIC
MIC2011 B2C2,500 25B2C 2
http://news.chinatimes.com/tech/12050903/132011122601043.htmlhttp://news.chinatimes.com/tech/12050903/132011122601043.htmlhttp://news.chinatimes.com/tech/12050903/132011122601043.htmlhttp://www.bnext.com.tw/article/view/cid/103/id/21473http://www.bnext.com.tw/article/view/cid/103/id/21473http://www.zdnet.com.tw/news/software/0,2000085678,20152431,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20152431,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20152431,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152375,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152375,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152375,00.htmhttp://news.chinatimes.com/tech/12050903/132011120500973.htmlhttp://news.chinatimes.com/tech/12050903/132011120500973.htmlhttp://news.chinatimes.com/tech/12050903/172011120200226.htmlhttp://news.chinatimes.com/tech/12050903/172011120200226.htmlhttp://news.chinatimes.com/tech/12050903/122011120600246.htmlhttp://www.bnext.com.tw/focus/view/cid/103/id/21127http://www.bnext.com.tw/focus/view/cid/103/id/21127http://www.bnext.com.tw/focus/view/cid/103/id/21127http://www.bnext.com.tw/focus/view/cid/103/id/21127http://news.chinatimes.com/tech/12050903/122011121300419.htmlhttp://news.chinatimes.com/tech/12050903/122011121300419.htmlhttp://news.chinatimes.com/tech/12050903/122011121300419.htmlhttp://news.chinatimes.com/tech/12050903/122011121300419.htmlhttp://www.bnext.com.tw/focus/view/cid/103/id/21127http://news.chinatimes.com/tech/12050903/122011120600246.htmlhttp://news.chinatimes.com/tech/12050903/172011120200226.htmlhttp://news.chinatimes.com/tech/12050903/132011120500973.htmlhttp://www.zdnet.com.tw/news/web/0,2000085679,20152375,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20152431,00.htmhttp://www.bnext.com.tw/article/view/cid/103/id/21473http://news.chinatimes.com/tech/12050903/132011122601043.html8/3/2019 InsightXplorer Monthly Report_201201
56/60
5 310
6.1
BAE Office 365
- ?
(Google)(Motorola)
Opera Google Facebook
Opera Mini 2011Opera
GoogleFacebookYouTubeGoogleFacebook
2011 YouTube
YouTube 21 2011Hold
2011 50
B2C 201150 40 25%
eBay Groupon
eBay PayPal 2012Groupon
http://news.chinatimes.com/tech/12050903/122011121000260.htmlhttp://news.chinatimes.com/tech/12050903/122011121000260.htmlhttp://news.chinatimes.com/tech/12050903/122011120900126.htmlhttp://news.chinatimes.com/tech/12050903/122011120900126.htmlhttp://news.chinatimes.com/tech/12050903/122011120900126.htmlhttp://www.zdnet.com.tw/news/web/0,2000085679,20152462,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152462,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152462,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152475,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152475,00.htmhttp://www.zdnet.com.tw/news/hardware/0,2000085676,20152524,00.htmhttp://www.zdnet.com.tw/news/hardware/0,2000085676,20152524,00.htmhttp://www.zdnet.com.tw/news/hardware/0,2000085676,20152524,00.htmhttp://www.bnext.com.tw/article/view/cid/145/id/21374http://www.bnext.com.tw/article/view/cid/145/id/21374http://www.bnext.com.tw/article/view/cid/145/id/21374http://www.bnext.com.tw/article/view/cid/145/id/21374http://www.bnext.com.tw/article/view/cid/145/id/21386http://www.bnext.com.tw/article/view/cid/145/id/21386http://www.bnext.com.tw/article/view/cid/145/id/21386http://www.bnext.com.tw/article/view/cid/60/id/21373http://www.bnext.com.tw/article/view/cid/60/id/21373http://www.bnext.com.tw/article/view/cid/60/id/21373http://www.bnext.com.tw/article/view/cid/60/id/21326http://www.bnext.com.tw/article/view/cid/60/id/21326http://www.bnext.com.tw/article/view/cid/60/id/21326http://www.bnext.com.tw/article/view/cid/60/id/21326http://www.bnext.com.tw/article/view/cid/60/id/21373http://www.bnext.com.tw/article/view/cid/145/id/21386http://www.bnext.com.tw/article/view/cid/145/id/21374http://www.zdnet.com.tw/news/hardware/0,2000085676,20152524,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152475,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152462,00.htmhttp://news.chinatimes.com/tech/12050903/122011120900126.htmlhttp://news.chinatimes.com/tech/12050903/122011121000260.html8/3/2019 InsightXplorer Monthly Report_201201
57/60
RIM
MicrosoftNokiaResearch In Motion Ltd.
11
100M
100MMOD
17 26
35%
14%
1600
Pew Research Center
Apple Android Market
Google12/06Android Market 10010
(Google)
http://news.chinatimes.com/tech/12050905/132011122100757.htmlhttp://news.chinatimes.com/tech/12050905/132011122100757.htmlhttp://news.chinatimes.com/tech/12050903/112011122100074.htmlhttp://news.chinatimes.com/tech/12050903/112011122100074.htmlhttp://news.chinatimes.com/tech/12050903/132011122601095.htmlhttp://news.chinatimes.com/tech/12050903/132011122601095.htmlhttp://news.chinatimes.com/tech/12050903/112011122700170.htmlhttp://news.chinatimes.com/tech/12050903/112011122700170.htmlhttp://news.chinatimes.com/tech/12050903/132011122200928.htmlhttp://news.chinatimes.com/tech/12050903/132011122200928.htmlhttp://news.chinatimes.com/tech/12050903/132011120501296.htmlhttp://news.chinatimes.com/tech/12050903/132011120501296.htmlhttp://news.chinatimes.com/tech/12050903/132011120501296.htmlhttp://news.chinatimes.com/tech/12050903/132011120500983.htmlhttp://news.chinatimes.com/tech/12050903/132011120500983.htmlhttp://news.chinatimes.com/tech/171704/112011120400152.htmlhttp://news.chinatimes.com/tech/171704/112011120400152.htmlhttp://www.bnext.com.tw/focus/view/cid/103/id/21176http://www.bnext.com.tw/focus/view/cid/103/id/21176http://www.bnext.com.tw/focus/view/cid/103/id/21176http://www.zdnet.com.tw/news/web/0,2000085679,20152464,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152464,00.htmhttp://www.bnext.com.tw/focus/view/cid/103/id/21176http://news.chinatimes.com/tech/171704/112011120400152.htmlhttp://news.chinatimes.com/tech/12050903/132011120500983.htmlhttp://news.chinatimes.com/tech/12050903/132011120501296.htmlhttp://news.chinatimes.com/tech/12050903/132011122200928.htmlhttp://news.chinatimes.com/tech/12050903/112011122700170.htmlhttp://news.chinatimes.com/tech/12050903/132011122601095.htmlhttp://news.chinatimes.com/tech/12050903/112011122100074.htmlhttp://news.chinatimes.com/tech/12050905/132011122100757.html8/3/2019 InsightXplorer Monthly Report_201201
58/60
Google 2011
Yahoo!
Yahoo! 2011
comScore 3%
comScore 3%
3.2 65%
11 537.7% 2015 45%
60% WiFi
super-connected
Google 2011
2011 Google 2011
3.0
10
2011 HTC
GoogleZeitgeistApple
http://www.bnext.com.tw/article/view/cid/103/id/21309http://www.bnext.com.tw/article/view/cid/103/id/21309http://www.bnext.com.tw/article/view/cid/103/id/21309http://udn.com/NEWS/BREAKINGNEWS/BREAKINGNEWS9/6767093.shtmlhttp://udn.com/NEWS/BREAKINGNEWS/BREAKINGNEWS9/6767093.shtmlhttp://udn.com/NEWS/BREAKINGNEWS/BREAKINGNEWS9/6767093.shtmlhttp://news.chinatimes.com/tech/12050903/132011121400915.htmlhttp://news.chinatimes.com/tech/12050903/132011121400915.htmlhttp://news.chinatimes.com/tech/12050903/132011121400915.htmlhttp://news.chinatimes.com/tech/12050903/132011121201088.htmlhttp://news.chinatimes.com/tech/12050903/132011121201088.htmlhttp://news.chinatimes.com/tech/12050903/112011121000214.htmlhttp://news.chinatimes.com/tech/12050903/112011121000214.htmlhttp://news.chinatimes.com/tech/12050903/112011121000214.htmlhttp://news.chinatimes.com/tech/12050903/112011121000214.htmlhttp://www.bnext.com.tw/article/view/cid/128/id/21392http://www.bnext.com.tw/article/view/cid/128/id/21392http://www.bnext.com.tw/article/view/cid/128/id/21392http://www.bnext.com.tw/article/view/cid/145/id/21366http://www.bnext.com.tw/article/view/cid/145/id/21366http://www.bnext.com.tw/article/view/cid/145/id/21366http://www.bnext.com.tw/article/view/cid/61/id/21312http://www.bnext.com.tw/article/view/cid/61/id/21312http://news.chinatimes.com/tech/12050901/112011122800163.htmlhttp://news.chinatimes.com/tech/12050901/112011122800163.htmlhttp://news.chinatimes.com/tech/12050901/112011122800163.htmlhttp://news.chinatimes.com/tech/171704/132011122700869.htmlhttp://news.chinatimes.com/tech/171704/132011122700869.htmlhttp://news.chinatimes.com/tech/171704/132011122700869.htmlhttp://news.chinatimes.com/tech/171704/132011122700869.htmlhttp://news.chinatimes.com/tech/12050901/112011122800163.htmlhttp://www.bnext.com.tw/article/view/cid/61/id/21312http://www.bnext.com.tw/article/view/cid/145/id/21366http://www.bnext.com.tw/article/view/cid/128/id/21392http://news.chinatimes.com/tech/12050903/112011121000214.htmlhttp://news.chinatimes.com/tech/12050903/132011121201088.htmlhttp://news.chinatimes.com/tech/12050903/132011121400915.htmlhttp://udn.com/NEWS/BREAKINGNEWS/BREAKINGNEWS9/6767093.shtmlhttp://www.bnext.com.tw/article/view/cid/103/id/213098/3/2019 InsightXplorer Monthly Report_201201
59/60
2011 1/4
NPD 2011 27% 2010 10%
Google Yahoo!
iPhone Android
Xyologic 2011iPhoneAndroid
http://www.bnext.com.tw/article/view/cid/103/id/21429http://www.bnext.com.tw/article/view/cid/103/id/21429http://www.bnext.com.tw/article/view/cid/103/id/21429http://www.bnext.com.tw/article/view/cid/103/id/21419http://www.bnext.com.tw/article/view/cid/103/id/21419http://www.bnext.com.tw/article/view/cid/103/id/21420http://www.bnext.com.tw/article/view/cid/103/id/21420http://www.bnext.com.tw/article/view/cid/103/id/21420http://www.bnext.com.tw/article/view/cid/103/id/21420http://www.bnext.com.tw/article/view/cid/103/id/21419http://www.bnext.com.tw/article/view/cid/103/id/214298/3/2019 InsightXplorer Monthly Report_201201
60/60
(ARO Panel)
NetRoverTMAccess Rating Online (ARO
)
(Internet Audience Measurement)
2011 comScoreARO
comScore
IX Survey panel
CyberPanel-Taiwan IX Survey
ARO Survey