Insights on Latam’s #1 E-commerce...Computers & Accessories Home, Furniture & Garden Home & Kitchen Home Security Systems Tools & Home Improvements Wi-Fi & Network Devices *Gross

Insights on Latam’s #1 E-commerceplatform

2

Letter to the reader

E-commerce outlook

The evolution of online shopping

The online shopper journey in Mercado Libre

Key takeaways

1.

2.

3.

4.

Main drivers influencing online shopping

Overcoming barriers to online shopping

The path to purchase

How do shoppers behave

Building brand awareness in the marketplace

Engaging loyal shoppers

TOPICS

TOPICS

Mercado Libre is the #1 marketplace in Latin America. The Advertising business unit aims to boost top brands and products of superior value to our users throughout our ecosystem. The insights and analytics department’s main objective is knowledge generation, measurement, and understanding online buyer behaviors in order to provide value added solutions - and data - to the marketing teams of top advertisers.

Mercado Libre is committed to privacy protection and value creation through responsible use of data. Whilst ensuring an ethical and respectful stance regarding users’ data, it is possible to understand their habits and depict all the digital populations in the countries where Mercado Libre operates, as well as mapping behaviors and defining audiences with high levels of precision. With these tools, brands can make more e�ective investments and obtain better returns. Furthermore, we o�er other distinctive di�erentials that only a marketplace can provide: millions of users who access the platform from discovery to purchase, providing a thorough understanding of browsing and purchasing habits.

In our first report, we aim to provide brands, sellers and agencies with powerful insights into digital shopper behavior on Mercado Libre’s platform. We will be sharing our findings and o�ering relevant reflections. This will hopefully enable marketers and commercial teams to make solid business decisions to develop both online commerce and brand building media choices. And in this way influence shopper behavior on its path to purchase.

Lastly, there is no such thing as segmenting “o�ine” vs “online” buyers, as media consumption and purchasing habits have blended, with a mix of traditional and digital media, and also in retail, with omnichannel shopping behavior.

LetterLetter to the reader

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The advancement made by the internet has altered the entire path to purchase,

from the way consumers discover products, whether it's online or o�ine. One of

the biggest challenges brands, insight and sales teams are facing, is understanding

what motivates shoppers. How does their decision making process evolve as they

seek to understand and, most importantly, when are they on the verge of making a

purchase.

Finding a brand's target audience is no longer defined by a day or time at a

conventional group of media vehicles, or by trade marketing stimuli at the point of

sale. Today it is important to drive physical and mental availability wherever and

whenever the eyeballs are, whether it's in a social, entertainment or shopping, and

assess the e�ectiveness of each media vehicle, which is inherently tied to

consumers’ openness to hearing from a brand.

Marketplaces are actively growing worldwide to simplify and improve people’s

lives. The increasing sophistication of machine learning in search engines is a

race where everyone's competing to improve ease of purchase, maximize user

experience and make shopping decisions simpler, faster and more convenient.

In Latin America, e-commerce growth levels remain promising with high growth

rates, close to 40% by 20232. These levels are explained by low penetration,

especially as we compare LATAM with other regions (i.e. Asia, North America,

Europe). Brazil logically owns the leadership as the largest country for online sales

in the region3, while Mexico and Argentina share the podium and are among the

fastest growing countries in 20194.

Marketplaces own

52% of globale-commercesales5

In this context marketplaces are seeking the ultimate objective of becoming a

one-stop shop destination, and brands are becoming increasingly more active

and involved in dissecting business models that will enable them to win in this

exploding channel.

E-commerceoutlook

E-commerce will grow +4xthan Brick and Mortar by 2023 1

5

*Latin Americans living in Brazil, Mexico, Argentina and Colombia

Already 8 / 10 Latin Americans*have bought online at least once7

The power of mobile devices is no secret to anyone and is becoming a critical

contributor to developing mobile commerce. Devices play an interesting role in

consumer behaviour, but more specifically in creating purchasing opportunities

Mobile commerce is increasingly a buying occasion

Among countries where e-commerce is most developed, over 83% of the

population that has access to Internet use a smartphone8. This behavior favors not

only browsing, but also mobile and in-app purchases, which now accounts for

approximately 50% of digital shopping9.

Device used in latest online transaction

Source: Kantar. Private study for Mercado Libre, 2019.

47% 53%Mobile& App

Desktop

Brazil

Desktop47% 53%

Mobile& App

Desktop

Mexico

Desktop

45% 55%Mobile& App

Desktop

Argentina

Desktop64% 36%

Mobile& App

Desktop

Colombia

Desktop

(i.e. searching vs buying on a smartphone vs desktop). Brands are partnering with

marketplaces and developing multi-device strategies both for sales fundamentals

and brand building.2The evolutionof online shoppingThe boundaries between o�ine and online commerce are becoming

increasingly blurred, the consumer shopping journey has online interaction for

o�ine purchases or tangible experiences to purchase online. Furthermore,

millennials and centennials are becoming heavy users of the platforms, as they

are clearly digital natives.

Now, the foundation of online shopping is Internet access and connectivity. In the

countries in Latin America where e-commerce is most developed, Internet

penetration has only reached 60% of the population6.

Last but not least, on the path to increase adoption by users, marketplaces benefit

from one of the most powerful influencers across all vehicles: Ratings and Reviews.

In fact, 95% of shoppers look for online reviews before making a purchase10.

Category penetration isgrowing across the board

The democratization of commerce is becoming increasingly more tangible as we

dissect category penetration beyond the usual suspects. Categories that were

previously non-existent, are now getting stronger tra�c as users seek to

understand more product information, ratings and reviews, and price comparison.

Even benefiting from making discoveries without the need to trawl through

dozens of platforms.

As multi-category penetration grows exponentially, it’ll become evident that

purchase frequency in established marketplaces will be the name of the game. As

this trend materializes, brands will work intensively with e-commerce platforms in

quickly working out fundamentals. This will include assortments of power SKUs, as

these “go to destinations” will influence not only online sales, but sales in

alternative channels too.

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Categories purchased online

Services

SupermarketProducts

Home,Furniture& Garden

Sport &Fitness

Games & Toys

Travel

Tickets

Appliances &Air Conditioners

Health &Beauty

Electronics, Audio & Video

Cell phones& Phones

Clothes &Accessories

ComputerParts

Books,Magazines& Comics

Console &VideoGames

Music,Movies &

Series

Cameras &Accessories

DiscountCoupons

Jewlery &Watches

Cars &Motorbikes

VehicleAccessories

BabyProducts

Hobbies

Arts &Crafts

Wines

MusicInstruments

O�ce &Industries

Estate

Antiques

Source: Kantar. Private study for Mercado Libre, 2019.

3The onlineshopper journey in Mercado Libre

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Convenience has been a historical driver for shopper choice throughout the

years, however with the rise of highly populated cities, it is becoming an even

more relevant variable as it directly impacts the user´s time e�ciency.

Marketplaces have understood that shipping has become the cornerstone

towards delighting consumers as they experience online shopping, but it has also

become one of the most relevant battles e-commerce players will have to

contend with.

41% of Millennials - in developed countries - are already perceiving purchases in

marketplaces as more convenient versus o�ine shopping, despite same day or

2-hour delivery is still in ramp-up stage12.

Unsurprisingly, pricing takes up a relevant position in the Latin American

purchasing decision tree, due to the region's socio-demographic reality.

Marketplaces have gained even more mind share amongst a broad base of

consumers, as they have become a price reference in many countries.

Lastly, the podium of attributes is completed with assortment. The assortment of

an online store far exceeds anything o�ered by physical stores. This helps

emerging and challenger brands to become noticeable and accessible to buyers,

who wouldn't have been exposed to these in traditional brick and mortar retail,

where real estate is limited and barriers to entry are much higher. Based on this,

shoppers have the power to learn, compare and collect opinions from other

buyers, known or unknown to them.Main drivers influencing online shopping

Convenience, Price and Assortmentare the Top drivers to buying online11

In Mercado Libre, within seconds, digital shoppers can be faced with a vast and

deep portfolio, 90% of which are new products. From the most frequent

categories to more upscale products such as drones, refrigerators and televisions.

Mobile phones - for instance - o�er 200K sellers throughout Mercado Libre’s

ecosystem, displaying up to 600K ads o�ering a wide range of brands, prices,

shipping and payment methods, which give shoppers the power of choice.

More than 55% of buyers who chose credit card opt for installment payment13

One of the keys to unlock the ecommerce potential in the region, is undoubtedly

the way users pay. More than 50% of the users in the regions where we operate

do not own a bank account, which inherently leaves a large consumer segment

out of the online equation. Democratizing commerce is strongly linked to the e�ort

Fintech players are making in Latin America.

The benefits of online payments for consumers go beyond access to e-commerce

transactions, or even access to credit for those who are “out of the system”, but

they also represent the benefit of paying for transactions in installments. When

diving into Mercado Libre’s own data, it is interesting to see how paying in

installments is so embedded in the purchasing habits of Latin American shoppers:

Mercado Pago is Mercado Libre’s Fintech business unit, whose sole purpose is to

democratize payments and digitalize cash in the region. It’s penetration in the

platform has been considerable in recent years: double digit growth of shoppers who use Mercado Pago as a payment form at Mercado Libre platform14.

Users and merchants benefit from a wide range of products that aim to make

people’s shopping habits simpler, more agile and seamless. For instance: digital

wallets, QR payments, MPOs for sellers, etc.

9 / 10in Argentina

7 / 10in Brazil

8 / 10in Mexico

6 / 10in Colombia

Question: “How probable is it that you would consider choosing each of the followingapps for daily financial transactions soon?”

Mercado Pago is already the #1 Fintech in the region, and is consistently building strong brand awareness among apps for dailyfinancial transactions:

Overcomingbarriers to onlineshopping

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18Mof downloads of Mercado PagoApp last year alone

124%YoY growthin downloads

Mercado Pago users are increasing month after month and its use has already

expanded far beyond Mercado Libre’s platform:

Mercado Pago o�ine transactions alreadyexceeded online transactions16

Fintech players will certainly shape the online shopping industry, as it becomes

increasingly linked to everyday use by the population, even among those with

lower purchasing power. Brands and sellers will not only have to delight

shoppers with the best possible shopping experience, but also become

available and integrate themselves into the ecosystems of the most popular

payment platforms.

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In an age of rising connectivity, users often begin online, their process of product

or service discovery, to equip themselves with information, and seek reviews from

other customers to drive reassurance.

At this stage, they may voluntarily turn to di�erent touch points or be influenced by

advertising that may trigger the first step of the journey.

However, with the evolution of online shopping, the starting point for product

searches has shifted radically.

This reveals that shoppers experience less friction - or are closer to a purchase on

their shopping journey - on e-commerce sites when starting their product search

versus search engines.

The path to purchase

+75%*Brazil, Mexico, Argentina and Colombia

E-commerce is by far the biggest product search engines in LATAM

Source: GFK. Exclusive Study for Mercado Libre, 2019.

3%Social

12%Leading

Search Engine

85%E-commerce Mexico

6%Social

9%Leading

Search Engine

85%E-commerce

Colombia

25%Leading

Search EngineBrazil75%E-commerce

6%Social

10%Leading

Search EngineArgentina

84%E-commerce

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of shoppers in Latin America* seek e-commerce sites for the first product search

Among the leading e-commerce countries in Latin America, Mercado Libre is

recalled by18:

9/10 mention Mercado Libre

in Argentina

7/10 mention Mercado Libre

in Brazil, Mexico & Colombia

Question: “How probable is it that you would consider choosing each of the following websites and/or apps for online purchases soon?”

Mercado Libre is the #1 searchsite amongst e-commerce sites in LATAM17

Brands are actively engaged with this new consumer behavior, and are

challenging the old paradigms followed by media agencies when implementing

search strategies. The key will be to develop new strategies - and exert influence

at the discovery stage - based on sophisticated tools and shopper data. This will

enable e�ective marketing campaigns that capture new shoppers who are

willing to buy or try.

Furthermore, when deciding to invest online, media brands are increasingly

more aware that they can influence not only online purchases, but also create a

halo e�ect on o�ine sales.

How do shoppers behave

As Latin American digital shoppers are increasingly choosing to start their

product search at marketplaces, it is interesting to understand how they behave

along the journey.

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Although Internet penetration still has a long way to go to help drive e-commerce

in the region, Mercado Libre’s size is significant: almost half of Latin America's

population are registered users.

Today there are+320 M usersin Mercado Libre19

Main indicators vs. last year (% Mercado Libre Growth - YoY)

Source: Brazil, Mexico, Argentina and Colombia Mercado Libre Internal Data.

in shoppers+22%

in new shoppers+21%

Mobile commerce has progressively taken a relevant role and is growing both for

new and recurrent shoppers to Mercado Libre.

Over 69% of purchases*are already made via mobile or app 20

*Brazil, Mexico, Argentina and Colombia

+44M downloads ofMercado Libre app last year alone 21

And in this context, we note the key role that the app has been playing in

acquisition in all countries where Mercado Libre operates.

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Download growth by country as well as active user growth evolution is shown below:

Downloads and Active Users Growth

Active users vs. YoY Downloads vs. YoY

Source: App Annie. Downloads 2019 vs. 2018 and active Users, 2019.

Brazil Mexico Colombia Argentina

27%21%

65%

41%

96%

37% 36%

23%

Around the countries*,new shoppers grow double digit

When do they prefer to buy?

The ability to attract new shoppers indicates that there are positive aspects

that not only drive them to the ecosystem, but also generate su�ciently

consistent engagement throughout all purchasing path.

Mobile Commerce gains even more relevance among new shoppers. In all

countries, over 74% of new shopper purchases are already made via mobile

devices, including the app.

By understanding the shopping behavior of buyers in Mercado Libre, it is possible

to obtain important insights from them.

*Brazil, Mexico and Argentina

*Brazil, Mexico and Argentina and Colombia

The beginning of the week*is more favorable for online shopping22

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Product search and shopping do not stop at any point during the week. They

occur on di�erent devices and it is interesting to highlight that desktop usage has

a peak at the beginning of the week, since shoppers prefer to purchase during

working hours. Another revealing fact that should be considered is the change in

navigation levels between weekdays and weekends in terms of devices,

confirming the fact that the digital shopper is always on.

And as there are preferred days to shop, there are also more favorable times of

the day. Between 10am and 4pm shoppers complete more purchases than the

rest of the day.

Source: Brazil, Mexico, Argentina and Colombia Mercado Libre Internal Data.

Over weekends, out of 10 users:

remain activeon mobile9 remain active

on desktop6

Shopping profile per day/hour

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Argentina Brazil Mexico Colombia

Source: Brazil, Mexico, Argentina and Colombia-Mercado Libre Internal Data.

Hours

Based on these learnings, marketers and agencies can drive the performance

marketing investments more e�ciently.

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The "search space" o�ered to digital shoppers allows them to search for

everything that interests them, and o�ers more results than it would appear at first

sight. Through TOP searches, it is possible to understand behavior or interest "for

specific brands or attributes” of valued products.

Today there are over6,000 searches per second

TOP categories of most searched terms

Apparel and footwear

Audio & Video

Cell phones & fixed telephony

Computers & Home Appliances

Health & Beauty

Home, Furniture & Garden

Real Estate

Sports & Fitness

Tools & Home Improvements

Toys & Hobbies

Vehicles Accessories

Vehicles, Motorcycles and others

On the other hand, brands are not yet as present among the most searched terms,

i.e., unbranded searches are still the most relevant ones. It is evident that there is

still an opportunity to drive brand building through advertising on marketplaces. At

this moment, shoppers are more willing to pay attention to brand messages.

Among the TOP 10 most searched terms24,

8/10are unbrandedin Mexico& Argentina

7/10are unbrandedin Brazil

6/10are unbrandedin Colombia

While not every search results in a purchase decision, it certainly provides a

learning opportunity to drive brand recall or even influence how a brand or

product is perceived by shoppers. Furthermore, it generates a wide range of

learning opportunities about the brand’s strategic target and what are the most

relevant, determining factors on the path to purchase.

Source: Brazil, Mexico, Argentina and Colombia - Mercado Libre Internal Data.

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What do the searches reveal?

Building brand awareness in the marketplace

Digital advertising is no longer a complementary media strategy to reach

millennial audiences. The massive reach driven by the exponential growth of

internet, devices and connectivity, has led to becoming a foundational channel for

virtually all brands across all industries. Search, social media, and streaming are

core pillars in the media mix, and marketplaces are emerging as clear contenders

in media plans, where this is already a reality in developed markets.

Marketplaces are taking over the 3rd position in the media podium, driven by their

massive reach, shopper mindset and the quality of their 1st party data that no other

media vehicles can provide: what do consumers buy, why do they buy, how do

they interact with products and brands on the platform, and more.

Brands that are already positioning themselves in Mercado Libre at di�erent

stages of the customer journey, have been achieving encouraging results not only

in performance, but also in brand building.

A great example is a major car manufacturer brand that chose to invest in a

branding campaign to advertise the launch of a new model. After the campaign

was implemented, the main branding metrics - including top of mind and unaided

awareness - grew significantly by the stimuli advertised in Mercado Libre’s

platform. In addition, the campaign also generated a rise in purchasing intention

for the mother brand.

There was another advertising initiative that generated positive results on both

brand building and performance. A major player in the Consumer Electronics

Industry ran an innovative online campaign. The focus was on encouraging digital

shoppers to make purchases of their products in Mercado Libre, o�ering them the

possibility of receiving a 100% cashback via Mercado Pago if a national team won

a major tournament.

All these case studies related to major brands that have already seen in Mercado

Libre the potential to impact digital shoppers at a time when advertising is favorable.

60%Digital advertising isestimated to exceed

of total mediaspend by 202325.$

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In Latin America, on the other hand, there is still room to develop advertising in

marketplaces. That is, the sooner brands seek to take over the act of interaction,

the greater the chances of being considered by shoppers at the moment of

truth: the purchase.

Model/Vehicle campaign results in Mercado Libre

Source: Kantar. Brand Lift - Automobile Client’s Campaign at Mercado Libre, 2019.

Unaided Brand Awareness

+39%Ad recall

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Consumer Electronics Category campaign results in Mercado Libre

high value-added products sold

*Who purchased any brand’s product during the campaign - Source: Mercado Libre Internal Data, 2019.

+2000

100%of shoppers* satisfied with 100% cashback

growth in o�cial store tra�c1.5X

Aided Brand Awareness

+16%

+378%

Similar to these success stories, there are other advertising practices that involve

a self service solution focused on performance marketing. Through it, sellers can

better position their ads in the search results and the outcome is evident:

Advertisers who have invested in Mercado Libre Product Ads have seenan average of 20% sales uplift26

$ 39.990Envío gratis

Promocionado

Smart TV 50” Uhd4K

When potential shoppers are navigating the marketplace, the opportunity to drive

visibility by a shopper is critical, to either speed the buy decision or redirect to a

competitive o�ering. And as a result:

*Brazil, Mexico, Argentina and Colombia.

Purchase of Product Ads* grew 2x27

In addition to the increase in purchases of sponsored products in Mercado Libre,

digital shoppers were attracted to them, as an increase of 30% or more clicks was

evidenced in sponsored products both in Brazil and Mexico.

Through di�erent advertising solutions, Mercado Libre has been generating

value for shoppers and brands while, building positive results throughout the

whole process. The aforementioned enables the measurement of digital media

investments, not only in branding metrics, but also in sales uplift (both in the

marketplace and on alternative channels).

Engaging loyal shoppers

Brands aim to construct sophisticated shopper journeys as well as understand

the fluidity and interrelations among di�erent touch points. Understanding

shoppers’ needs will not only benefit the brand by o�ering more e�ective

marketing strategies, but will also drive more stickiness that can enable both

trade up and trade across. Mercado Libre is obsessed with customer satisfaction

and values the power of taking care of loyal shoppers.

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Among the most loyal shoppers, it is possible to identify “low hanging fruits” to

take full advantage of targeting brand building, reinforcing product attributes and

the value proposition.

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Increasing purchases and retaining recurring shoppers is a challenge in terms of

maintaining the attributes that made them choose the marketplace as their

preferred choice. That is, keeping the experience consistently positive across all

interactions, from the moment the buyer visits the site and “asks” questions about

the product, to the moment the package actually gets delivered.

Within Mercado Libre´s ecosystem, there are many drivers factoring into the

shoppers´ satisfaction and enabling this user in becoming a recurrent - loyal -

shopper. For example, high quality sellers, broad payment options, discounts via

loyalty programs, guaranteed purchases, etc. However, without doubt, one of the

most important battlegrounds will take place in shipping, which is highly

correlated with providing an exceptional experience for the shopper, every

single time. Mercado Envíos is Mercado Libre´s business unit, that serves its

marketplace to delight shoppers with a broad range of customer shipping

solutions around the region.

In Mercado Libre, recurring shoppers increasedtheir purchases by 10%28

Recurring shoppersbuy every month29

Most loyal shoppers spend more than average shoppers30

15xin Mexico& Colombia

13xin Brazil

11xin Argentina

$$ $ $

Automotive Parts & Accessories

Cell Phone Accessories

Cell Phones & Smartphones

Computers & Accessories

Electronics & Appliances

Home, Furniture & Garden

Home & Kitchen

Home Security Systems

Shoes

Tools & Home Improvements

Automotive Audio

Automotive Parts & Accessories

Cell Phone Accessories

Cell Phones & Smartphones

Computers & Accessories

Home, Furniture & Garden

Home & Kitchen

Home Security Systems

Tools & Home Improvements

Wi-Fi & Network Devices

*Gross Merchandise Volume

Automotive Parts & Accessories

Cell Phones & Smartphones

Computers & Accessories

Electronics

Electronics & Appliances

Home, Furniture & Garden

Home & Kitchen

Home Security Systems

Shoes

Tools & Home Improvements

Argentina Mexico Colombia Brazil

Bicycles & Cycling

Cell Phone Accessories

Cell Phones & Smartphones

Computers & Accessories

Electronics & Appliances

Health

Shoes

Tools & Home Improvements

Watches

Wi-Fi & Network Devices

Most purchased categories by loyal shoppers (in GMV*)

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4E-commerce has changed the dynamics of retail, and in this scenario,

marketplaces are gaining a great competitive advantage, since they o�er a

broad and deep assortment of goods. They can also become a platform for

price comparison in the market, which makes them even more relevant in

inflationary economies.

Key takeawaysE-commerce strengths

Shopper behavior has been drastically changing since gaining the ability to

purchase virtually any category online, with just a few clicks, from any device.

No more boundaries

The path to purchase has experienced a revolution, hence more shoppers start

their journey on e-commerce sites rather than search engines. At Mercado

Libre we find that shoppers have been increasingly starting their first search on

our marketplace.

A new beginning in the path to purchase

These changes reveal that there is more to be done throughout the journey. In

a context where shoppers are ready to buy, brands still have a huge

opportunity. Even with online shoppers having a strong purchase intent, brands

are not necessarily embracing their full potential. Unbranded oriented searches

still dominate the top search terms and their are endless opportunities to drive

awareness at discovery phase.

Brand building opportunities on e-commerce

The uninterrupted connection of the Mercado Libre shopper across di�erent

devices, including mobile + app at weekends, is an opportunity for brands to

“always stay online”, even favoring purchases that occur earlier in the week.

Connected shoppers

Online advertising is increasingly becoming a strong lever for brands to build

identity and performance, for both o� and online sales. E-commerce sites are

already attracting the attention of marketing and media professionals. They will

have the opportunity to develop as a media vehicle that consumers already

approach with a shopping mindset.

A promising future of digital advertising

21

Mercado Libre hosts the largest online commerce and payments ecosystem in

Latin America. Our e�orts are centered on enabling e-commerce and digital and

mobile payments on behalf of our customers by delivering a suite of technology

solutions across the complete value chain of commerce. We are present in 18

countries including: Argentina, Brazil, Mexico, Colombia, Chile, Venezuela and

Peru. Based on unique visitors and page views we are market leaders in each of

the major countries where we are present.

Through our online commerce platform and related services, we provide our users

with robust online commerce and payments tools that not only contribute to the

development of a large and growing e-commerce community in Latin America (a

region with a population of over 635 million people and one of the fastest-growing

Internet penetration rates in the world), but also foster entrepreneurship and social

mobility. Our main focus is to deliver compelling technological and commercial

solutions that address the distinctive cultural and geographic challenges of

operating an online commerce and payments platform in Latin America.

Mercado Libre Advertising is the business unit focused on o�ering the best

advertising solution for each brand on the platform. It is already a business partner

AboutAboutMercado Libre

with brands, agencies and sellers, increasing awareness and driving high

performance marketing solutions that directly impact sales.

Authors:

Fernanda Nakazaki Gomes Corrêa

Advertising Insights Manager at Mercado Libre

Nicolás Alberto

Advertising Insights & Analytics Sr Manager

at Mercado Libre

For further information about Mercado Libre Advertising, please contact:

Sponsors:

Juan Lavista

Advertising Marketing & Insights Director

at Mercado Libre

Fernando Rubio

Advertising Head at Mercado Libre

Felipe ParanaguáAdvertising Commercial Director for Brazilat Mercado Libre

Country Heads:

Florencia Bameule

Advertising Sr Manager for Argentina, Chile

and Uruguay at Mercado Libre

José Manuel Maceda Vieira

Advertising Sr Manager for Mexico

at Mercado Libre

Juan Andrea Martínez Saiz

Advertising Sr Manager for Colombia

at Mercado Libre

Felipe Julião

Advertising Sr Manager for Brazil

at Mercado Libre

Gabriel Gorgatti Cruz

Advertising Sr Manager for Brazil

at Mercado Libre

Pablo BeltranAdvertising Commercial Director for Hispanics at Mercado Libre

22Lorem ipsum

1 eMarketer. Global Ecommerce 2019 Report. June 27, 2019. 2 eMarketer. Latin America Ecommerce 2019 Report. June 27, 2019. 3 eMarketer. (As n.2 above).4 eMarketer. (As n.1 above).5 eMarketer. (As n.1 above).6 eMarketer. Internet User Penetration in Latin America, by Country. October 1st, 2018. 7 GFK. Drivers and Barriers - Online Purchases. October, 2019.8 eMarketer. Mobile Phone Internet User Penetration in Latin America, by Country. April, 2019.9 Kantar. Exclusive Study for Mercado Libre. September, 2019.10 Spiegel Research Center. How Online Reviews Influence Sales. June, 2017.11 GFK. (As n.7 above).12 Google & Bloomberg, 2018.13 Mercado Libre Internal Data. Until September, 2019.14 Mercado Libre Internal Data. Until September, 2019.15 Kantar. (As n.9 above).16 Mercado Libre Internal Data. Until September, 2019.17 GFK. First Search - Private study for Mercado Libre. October, 2019.

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18 Kantar. (As n.9 above).19 Mercado Libre Internal Data. Until September, 2019.20 App Annie. Downloads - Moving Annual Total 2019 vs. 2018 ended in October;

Active users - October 2019 vs. 2018.21 Mercado Libre Internal Data. Until September 2019.22 Mercado Libre Internal Data. Until September 2019.23 Mercado Libre Internal Data. Until September 2019.24 Mercado Libre Internal Data. Until September 2019.25 Mercado Libre Internal Data. Until September 2019.26 Mercado Libre Internal Data. Until September 2019.27 Mercado Libre Internal Data. Until September 2019.28 Mercado Libre Internal Data. Until September 2019.29 Mercado Libre Internal Data. Until September 2019.30 Mercado Libre Internal Data. Until September 2019.