www.shafiqsiddiqui.com
Insights On Digital Marketing In Pakistan - For SZABIST BABS 15
Jul 15, 2015
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
What Is Digital Marketing?
• A Process of Marketing products and services though digital platforms like:
– Computers,
– Cell Phones,
– Tablets,
– Game Consoles,
– Digital Billboards
www.shafiqsiddiqui.com
What Is Digital Marketing?
• Products and services are marketed digitally to expand the size of customer / consumer base.
– Potential customers living cross-border, neighboring areas etc.
www.shafiqsiddiqui.com
Why Opt Digital Marketing?
• Find Relevant Target Market
• Engage With Target Market
• Motivate Your Target Market To Participate & Take Action
• Spending Efficiently With Focused ROI
• BE FOUND!
www.shafiqsiddiqui.com
Key Determinants Of Digital
Marketing
• Content Marketing
• Social Media Marketing
• Search Engine Optimization
• Online PR
www.shafiqsiddiqui.com
Content
• Content Is The KING!
• Is It Really?
www.shafiqsiddiqui.com
Content
• Content Writing
• Content Marketing
• Content Curation
• Content Intelligence
www.shafiqsiddiqui.com
Content Writing
• Blogging
• Press Releases
• Website Content
• Ebooks
• Article Submission
• Reviews
www.shafiqsiddiqui.com
Content Marketing
• What: A strategic marketing approach
• How: Focused on creating reliable, relevant and regular content
• Why: So that it can be distributed to the target market and they can be engaged to take actions
www.shafiqsiddiqui.com
70% consumers prefer to read articles & blogs to know about organizationrather than believing on advertisements
Content Marketing Fact # 1www.shafiqsiddiqui.com
www.shafiqsiddiqui.com
61% of the customers are attracted by regular content
Content Marketing Fact # 2
www.shafiqsiddiqui.com
Users spend about 23% of their time on social media platforms and on reading articles/blogs
Content Marketing Fact # 3
www.shafiqsiddiqui.com
78% of the total customers prefer relationship with the continuous content providing organizations
Content Marketing Fact # 4
Content Curation
• Content curation is the process of finding content produced by others that will be useful for your target audience and then publishing it on your own platform – by giving credits.
• A gallery curates works of painters and sculptures, digital marketers curate articles and blog posts
www.shafiqsiddiqui.com
Content Intelligence
• The combination of Business Intelligence and Content Management Technology
• Have You ever Wondered How DarazPk & OLX Work?
www.shafiqsiddiqui.com
Social Media Marketing
• The kind of online marketing that is carried out through social networking sites. – Facebook
– Google Plus
– Tumblr
www.shafiqsiddiqui.com
Search Engine Optimization (SEO)
• Techniques and methodologies used to boost the number of visitors on website –It’s All About Increased Traffic.
• Making the site appear high on SERPs (Search Engine Result Pages)
• Finding and grouping relevant keywords
www.shafiqsiddiqui.com
Search Engine Optimization (SEO)
• Google Ranking
• Google Analytics
• On-Page SEO
• Off-Page SEO
www.shafiqsiddiqui.com
Online PR
• Influencing individuals, businesses and professionals online
• Result in featured story
• Awesome for bloggers, entrepreneurs, twitter users, brands etc.
• Event Blogging companies in Pakistan are head-hunting for candidates with highly skilled Online PR
www.shafiqsiddiqui.com
www.shafiqsiddiqui.com
[email protected]; [email protected]
https://www.facebook.com/shafiqulhasansiddiqui
https://twitter.com/shafiqulhasan81
“shafiqsiddiqui.com”
https://www.linkedin.com/in/shafiqsiddiqui
Related Documents
