Insights From Where Marketing Meets IT. Created for C.A.A.M.P by Saren Sakurai
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Insights From WhereMarketing Meets IT.
Created for C.A.A.M.P by Saren Sakurai
@saren
Group Account Director
Digital Marketing User Experience
Marketing Automation
🤓
🤓 @saren@saren
Liberal Arts Major
ENFP Pisces Monkey
CLIENTS
Consumer Goods Automotive
Entertainment Insurance
Health Care Enterprise Software
🤓CMO CTO
💭🤔 🏋
THINGS STUDIED
3,874 DIGITAL TOOLS
USERS=HUMANS
USER TESTING
FOCUS GROUPS
PATTERNS
🌎External
🏢Internal
EXTERNAL FACING TOOLS ARE ALL
ABOUT…
RELATIONSHIPS
Treat the Customer as an Individual
Human Being
Let them choose the channel of
communication.
Build a relationship like you would with
a co-worker.
👉
INTERNAL FACING TOOLS ARE ALL
ABOUT…
COLLABORATION
Who in the company knows the answer to
my question?
How do you keep knowledge from leaving
the company with an individual?
Foster an environment where employees share and advise.
⭐⭐⭐⭐⭐
🍣🍺🍦
👉
🤓Thanks.
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