Young Lions 2014 MEDIA Competition
INSIGHTS ALL NATURAL. ALL COLA.
Feb 22, 2016
INSIGHTS ALL NATURAL. ALL COLA. CHALLENGE TRIAL WORD OF MOUTH NO ENERGY DRINK POSITIVE EMOTIONS. TARGET AUDIENCE GAMES EXPERIENCES YOUNIVERSE. EXCITE YOUR LIFE. INGREDIENTS ALL NATURAL. ALL COLA. STIMULATING. APP 31%. PLAYFUL. DIGITAL ADS 41%. NATURAL. INDIVIDUAL. - PowerPoint PPT Presentation
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Young Lions 2014 MEDIA Competition
Young Lions 2014 MEDIA Competition
INSIGHTSALL NATURAL. ALL COLA.
CHALLENGE- TRIAL- WORD OF MOUTH- NO ENERGY DRINK- POSITIVE EMOTIONS
TARGET AUDIENCE- GAMES- EXPERIENCES- YOUNIVERSE
EXCITE YOUR LIFE
Young Lions 2014 MEDIA Competition
INGREDIENTSALL NATURAL. ALL COLA.
APP 31%
DIGITAL ADS 41%
CHALLENGES34%
TRIAL12%EXCITING
STIMULATINGPLAYFUL
INDIVIDUALNATURAL
Young Lions 2014 MEDIA Competition
„EARN YOUR
RED BULL COLA!“
EXCITEMENT FOR EVERYONEALL NATURAL. ALL COLA.
TRIAL
CHALLENGES for everyone in every capital city
BUZZ for the APP
Young Lions 2014 MEDIA Competition
DIGITAL MIXALL NATURAL. ALL COLA.
MOBILETEASER CHALLENGES
PERFORMANCEBUY VIA COST PER DOWNLOAD
OWNEDENGAGE THE TARGET AUDIENCE VIA OWNED MEDIA CHANNELS
DISPLAYCONNECT VIA PLAYFUL & CREATIVE FORMATS
Young Lions 2014 MEDIA Competition
30 DAYS OF EXCITEMENTALL NATURAL. ALL COLA.
24 HOURS BENEFITS
CHALLENGE FRIENDS
VIDEO I DID IT!
ONE CHALLENGE PER DAY
BENEFITS FOR USER & BRAND
USE YOUR NETWORK TO COMPLETE THE CHALLENGES
TRY NEW THINGSBUT STAY NATURAL
BE PART OF SOMETHING BIG
CHALLENGE COMPLETED
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