Single Source, Holistic view of consumers
Insight Innovation Challenge: Single-Source & Holistic Views Of Consumers by Murray McKerlie of Whit.li - Presented at the Insight Innovation eXchange North America 2013
Jan 27, 2015
Whit.li believes that a key power of Social Media is just recently being unlocked – the power to determine the core personality traits of your consumers. In this presentation, we’ll show you how to go much deeper than demographics when examining your social audience, and how to use that power to accelerate the research process.
About Whit.li
Social data contains a goldmine of useful market insights that can provide a holistic view of the consumer. Whit.li’s ‘Brands App’ gathers massive ‘focus group” data specific to a Brand’s social following, making it simple and easy for Marketers to:
A. Segment an audience based on combinations of their real interests, lifestyle data and unique character traits, and
B. View actionable segmentation results instantly.
With Whit.li, a brand can target and engage with their audience based on who they really are.
About Whit.li
Social data contains a goldmine of useful market insights that can provide a holistic view of the consumer. Whit.li’s ‘Brands App’ gathers massive ‘focus group” data specific to a Brand’s social following, making it simple and easy for Marketers to:
A. Segment an audience based on combinations of their real interests, lifestyle data and unique character traits, and
B. View actionable segmentation results instantly.
With Whit.li, a brand can target and engage with their audience based on who they really are.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Single Source, Holistic view of consumers
Co
nsi
der
…
Interests
Demographics
History
Personality
Per
son
alit
y …
Extraversion
Conscientiousness
Open-ness
Agreeableness
Neuroticism
“Elites”“Tech forward”
“Healthy new moms”
define new segments
different :
• Find engaged users of brand (over defined time period)
• Examine what they follow & categorize
• Examine their content and determine personality (based on “Big 5”)
• Segment & add to presentation layer
how it works :
• segmentation• output views• historical views• sampling frequency• benchmarks• integration with existing systems (CRM?)
customization :
demonstration :
http://brands.whit.li
demonstration :
http://brands.whit.li
demonstration :
http://brands.whit.li
demonstration :
http://brands.whit.li
contact: [email protected]
Related Documents
