Insiders Studio DIGITAL MARKETING SUCCESS STRATEGIES FOR HOSPITALITY THE CHALLENGE Cross-marketing across an expanding hotel group In the midst of growth and expansion, a small budget and limited staff resources, Irene had to find a creative solution for communicating with a growing audience across multiple channels. This required a scalable marketing automation solution that could help strengthen guest loyalty within the group by introducing guests to other hotels in the portfolio. THE SOLUTION Group-level marketing capabilities Revinate integrates with each hotel’s property management system, allowing Irene to send personalized email marketing campaigns at both the group and property level. Irene also sends automated campaigns to hotel promoters, identified through Revinate Guest Feedback, as well as automated pre-arrival upsell campaigns to create more direct revenue opportunities. THE RESULTS Automation at scale Outdated technology no longer inhibits Irene from effectively communicating with her expanding guest as her hotel group continues to grow. Irene now works faster, smarter and drives better results thanks to guest data and marketing automation. PERSONALIZED MARKETING DRIVES LOYALTY ACROSS EXPANDING HOTEL GROUP NEW ORLEANS HOTEL COLLECTION, UNITED STATES After landing in hospitality by chance, Irene Pallais immediately fell in love with the industry, eventually rising to her current position as Internet Marketing Director at the New Orleans Hotel Collection. “I can send emails from the parent umbrella company and from the individual property level. As someone who does all of this for a hotel group, Revinate has made my life so much easier.” Irene Pallais Campaign Highlight SEGMENT: GUEST HAS STAYED ON PROPERTY IN THE PAST OPEN RATE: 58.0% WWW.REVINATE.COM INTERNET MARKETING DIRECTOR, NEW ORLEANS HOTEL COLLECTION REVINATE CUSTOMER SINCE 2016 CTR: 7.3%
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Insiders StudioDIGITAL MARKETING SUCCESS STRATEGIES FOR HOSPITALITY
THE CHALLENGE
Cross-marketing across an expanding hotel groupIn the midst of growth and expansion, a small budget and limited staff resources,
Irene had to find a creative solution for communicating with a growing audience
across multiple channels. This required a scalable marketing automation solution
that could help strengthen guest loyalty within the group by introducing guests to
other hotels in the portfolio.
THE SOLUTION
Group-level marketing capabilities Revinate integrates with each hotel’s property
management system, allowing Irene to send
personalized email marketing campaigns at
both the group and property level. Irene also
sends automated campaigns to hotel
promoters, identified through Revinate Guest
Feedback, as well as automated pre-arrival
upsell campaigns to create more direct revenue
opportunities.
THE RESULTS
Automation at scaleOutdated technology no longer inhibits Irene from effectively communicating with
her expanding guest as her hotel group continues to grow. Irene now works faster,
smarter and drives better results thanks to guest data and marketing automation.
PERSONALIZED MARKETING DRIVES LOYALTY ACROSS EXPANDING HOTEL GROUP
NEW ORLEANS HOTEL COLLECTION, UNITED STATES
After landing in hospitality by chance, Irene Pallais immediately fell in love
with the industry, eventually rising to her current position as Internet
Marketing Director at the New Orleans Hotel Collection.
“I can send emails from the
parent umbrella company
and from the individual
property level. As someone
who does all of this for a
hotel group, Revinate has
made my life so much easier.”
Irene Pallais
Campaign Highlight
SEGMENT: GUEST HAS STAYED
ON PROPERTY IN THE PAST
OPEN RATE: 58.0%
WWW.REVINATE.COM
INTERNET MARKETING DIRECTOR,
NEW ORLEANS HOTEL COLLECTION
REVINATE CUSTOMER
SINCE 2016
CTR: 7.3%
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