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© Glassdoor, Inc. 2017
Insider Tips for Creating Job Descriptions That Work
Glassdoor is a registered trademark of Glassdoor Inc.
© Glassdoor, Inc. 2017
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Webinar Tips for Attendees
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Featured Speakers
Britt Ryan Head of Recruiting at Entelo
@thebrittryan
James Parker Talent Acquisition Partner at Glassdoor
@GDforEmployers
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agenda
candidate’s decisions today
why effective descriptions matter
keys to writing effective descriptions
best practices for crafting + optimizing descriptions
key takeaways
Q&A
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© Glassdoor, Inc. 2017
Inavero, 2015 Retailing Today, 2013
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Video Content Is A Must
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Source: Edelman Global Trust Barometer Survey, 2015
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© Glassdoor, Inc. 2017
Why Effective Descriptions Matter
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Glassdoor Research, 2015
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Source: The Ladders, Eye Tracking Study, 2013
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Put Yourself in the Job Seeker’s Shoes
Salary and compensation
Career growth opportunities
Work-life balance
Location and commute
Company culture and values
Source: Glassdoor U.S. Site Survey, October 2014
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Putting Ourselves in the Job Seeker’s Shoes
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Keys to Writing"Effective Descriptions
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Entelo Pro Tip: Make It Fun
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Be realistic 1
Customize for specific roles
2
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Entelo: How We Do It
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Glassdoor U.S. Site Survey, January 2016
Tell your company story: 1
2
3
4
Why Work For Us section
Add photos and videos
Respond to your reviews
Become an Open Company
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Transparency at Entelo
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Authenticity matters Communicate skills, qualities and values
Include the hiring manager’s perspective
Clearly define what’s expected
Provide the less glamorous details, too
Leave out the fluff
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Glassdoor U.S. Site Survey, 2016
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Glassdoor Site Survey, 2016
NACE Survey, 2013
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Best Practices for"Crafting + Optimizing
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Best Practices for Crafting + Optimizing Descriptions
Address your culture
Highlight your employer brand
Optimize for mobile
Create SEO-friendly descriptions
Keep it neutral
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Address Your Culture
What is the work environment like? Is it casual or formal? "Does it require you to be highly self-sufficient or collaborative?
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Highlight Your Employer Brand
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Optimize for Mobile
Glassdoor survey, April 2014
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Create SEO-Friendly Job Descriptions
Appcast, July 31, 2015
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Create SEO-Friendly Job Titles
Appcast, July 31, 2015
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Keep It Neutral
Harvard Business Review, “Why Women Don’t Apply for Jobs Unless They’re 100% Qualified”, August 2014
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Key Takeaways
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Key Takeaways
Include the basics
Be convincing
Keep it consistent
1
2
3
© Glassdoor, Inc. 2017
Britt Ryan Head of Recruiting at Entelo
@thebrittryan
James Parker Talent Acquisition Partner at Glassdoor
@GDforEmployers
© Glassdoor, Inc. 2017
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