InsideMobile Keynote

Sound on Mobile PhonesFrom choppy voice to thunderous drum circle!

Eui-Suk ChungSamsung

Inside Mobile Conference, July 27, 2009

Contents

2

- What is it?

- Making of Caxixi

2. Sound on Mobile Phones

1. Evolution of Mobile Phones

3. Case Study: Caxixi

4. SMI – Supporting the ecosystem

5. Closing

Evolution of Mobile Phones

3

? Convergence, convergence, convergence…. What’s next?

Sound on Mobile Phone

4

Voice

Ringtones- From Monophonic

to Polyphonic ringtones to Truetones

MP3 Songs- From KB

to GB of storage

Streaming Music- From simple songs

to Internet radios

Music Play & Creation- Flute- Guitar- Piano- Drum Set- StudioVoice Phone

Music Player & Library

Music Instrument & Studio

Case Study: Caxixi

5

CAXIXIS h a ke y o u r p h o n e ,

a n d t h e r e w i l l b e M U S I C !

Caxixi: What is it?

6

Caxixi: What is it?

7

Demo

Making of Caxixi

8

Started off as an SDK design project for advanced sensors

Evolved from a sample application for the accelerometer API to a full-blown music instrument!

Enabling Technologies– Accelerometer and motion recognition– Haptics feedback– Touch– Sound mixing– Simple yet sophisticated UI– Great graphics & sound assets– A little bit of creative mind

Go t

o M

ark

et • Application

Store•Market.Dev• Co-marketing opportunities with Samsung

SMI: supporting the ecosystem

9

Test

ing/Q

A • FREE Virtual Device lab• Technical Support• Devices

Choic

e Symbian OS | Windows Mobile | JavaWidgets

Develo

pm

ent • SDK

• Emulators• Knowledge base• Articles• Active and supportive discussion board

Closing

Don’t wait for the future. Invent it!Samsung Mobile Innovator is here to

support you!– http://innovator.samsungmobile.com – On Facebook : Samsung Mobile Innovator Group– On twitter: @MobileInnovator

10

?

11

Thank you !