InsideLocal Webinar: Data For Success - Using the Right Metrics to Deliver Successful Local Marketing

Data For Success Using the Right Metrics to Deliver

Successful Local Marketing

June 17th 2015

Meet The Panelists

Bill Hartzergloberunner.com

Dana DiTomasokickpoint.ca

Wesley Younglocalsearchassociation.org

Hosts & Help

Myles AndersonBrightlocal.com

Colan NielsenImprezziomarketing.com

Linda BuquetLocalsearchforum.com

Data Strategy & KPIs Offline Conversion Tracking Analytics & Conversion Data Data for Me vs Data for Client Tools & Data Sources you Love

Agenda / Topics

Use ‘Question’ box to pose Q&As

Links & resources in Chat box

Webinar is being recorded

Slidedeck on Slideshare.net

Round-up Email on Friday

Hashtag = #insidelocal

House keeping…

Data Strategy & KPIs

What type of data is most valuable &

important to you? (pick 2)

Poll 1

Offline Conversion Tracking

GA & Online Conversion Tracking

In general, how much attention do

your clients give their reports?

Poll 2

Data for Me vs

Data for Client

Data for Me

What data are your clients MOST

interested in seeing? (pick 2)

Poll 3

Data for Client

Tools & Data Sources

Thanks to our Panelists!

Bill Hartzergloberunner.com

Dana DiTomasokickpoint.ca

Wesley Younglocalsearchassociation.org

Thanks to Linda & Colan!

Colan NielsenImprezziomarketing.com

Linda BuquetLocalsearchforum.com

Thanks for watching!