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Inside TOYOTA Global
Inside TOYOTA Indonesia
CONTENT
Challenge, Vision, & Mission
TTEP (Toyota Technical Education Program)
INSIDE TOYOTA GLOBAL
I N S I D E T O Y O TA G L O B AL
TOYOTA Product Line Up
TOYOTA has a wide range of product lines (more than 80 lines)
to meet a variety of customer needs
I N S I D E T O Y O TA G L O B AL
2010 2011 2012 2013 2014
7.53 7.10
8.72 8.95 9.15
GLOBAL SALES (MIO)*
TOYOTA sales volume
experienced an upward
trend every year
*TOYOTA Newsroom
TOYOTA Global Sales
AUTOMAKER GLOBAL RANKS 2014 (TOP 5)
Toyota Motor 1st
Volkswagen Group 2nd
General Motors 3rd
Renault-Nissan Group 4th
Hyundai-Kia 5th
I N S I D E T O Y O TA G L O B AL
TOYOTA Brand Value
TOYOTA ranked as the most valuable
automotive brand in the world
Source : Interbrands, Best Global Brands 2014
I N S I D E T O Y O TA G L O B AL
TOYOTA As Global Company
TOYOTA achieved
the big 9 position in Fortune Global 500
2014 Source : http://fortune.com/global500/
INSIDE TOYOTA INDONESIA
I N S I D E T O Y O TA I N D O N E S I A
TAM Brief History
TAM:
Distributor &
Importer
Multi Astra:
Assembly
Plant
TOYOTA Mobilindo:
Component
Assembly
TOYOTA Engine
Indonesia as Engine
Assembly
PT. TOYOTA-ASTRA MOTOR
[ Manufacturing & Distributor ]
PT. TOYOTA MOTOR
MANUFACTURING
INDONESIA
PT. TOYOTA-ASTRA
MOTOR
[ Distributor ]
[ Manufacturing ]
1989
1971 1973 1976 1982
Astra Int’l = 51%; TMC = 49%
TMC = 95%; Astra Int’l = 5%
2003
I N S I D E T O Y O TA I N D O N E S I A
TAM Value Chain
Dealers
(by Area)
TSO/
Auto2000
New Ratna
Motor
Agung
Automall Hadji
Kalla
Hasjrat
Abadi
Customers
TOYOTA Motor Corporation
49% PT Astra International Tbk
51%
PT. Toyota-Astra
Motor PT TOYOTA Motor
Manufacturing Indonesia Foreign TOYOTA Mfg.
Export
Sugity
HMMI
ADM
Others
(32 dealers)
I N S I D E T O Y O TA I N D O N E S I A
TOYOTA Segment
Vios
Corolla Altis
Camry
Toyota 86
Agya
Etios Valco
Yaris
Prius
Avanza
Kijang Innova
NAV1 Alphard
Rush
Landcruiser
Dyna
Hi-Ace
Hilux D-Cab Hilux S-Cab
RAV4
Fortuner
Market leader in segment Model name (market share by segment)
CHALLENGE, VISION, & MISSION
C H AL L E N G E , V I S I O N , & M I S S I O N
Challenge
Increasing customer expectations on product quality and service
A growing number of more open information channels
Complaint mechanism which is easy (customer just began to
understand consumer protection laws / CPL)
Generation Y began to become Toyota customer
The challenge to meet the increasing target sales
volume and market share every year
C H AL L E N G E , V I S I O N , & M I S S I O N
i. Market leader in Indonesia with ≥ 40% market share
► to be dominant in all segment & area
ii. Best customer satisfaction (JD Power SSI & CSI No. 1)
Vision
i. To provide the best value and eco-friendly product for the society
ii. To provide best total customer ownership experience
iii. To improve and deliver Toyota’s value through Kaizen, people
development, value chain collaboration and efficient & effective
operation cost
iv. To deliver our commitment to Good Corporate Governance & CSR
Mission
Philosophy i. Contribute to the nation and society through world class practices in
marketing high quality products & services to customers in a global
environment
ii. Growing together with employees, dealers & suppliers
through mutual trust and respect
Vision & Mission
TTEP Toyota Technical
Education Program
Giving Benefit to stakeholder & building harmonious company relation by
integrated in all activities of organization
Social Issue Toyota Business
Growth
• Air pollutant • Traffic jam • Consuming gasoline
subsidy • Employment • Technology transfer
COMMUNITY EDUCATION ENHANCEMENT
TOYOTA
TECHNICAL
EDUCATION
PROGRAM
Link & match program between Ministry of National Education & Toyota Indonesia in automotive vocational education for preparing skilled technician to meet industry need
Total of 62 TTEP School
covered major province in Indonesia
More than 170.000 TTEP
graduates since 1991
DIFFERENCES BETWEEN TTEP/SUB TTEP SCHOOL
Item TTEP Sub TTEP
Toyota Curriculum
Teacher Training
OJT in Branch
CD and Book
Tools
Practice Car X
TTEP/SUB TTEP COVERAGE in INDONESIA
School TTEP/Sub TTEP in 28 province out of 33 province *5 other province: Banten, Bangka Belitung, Maluku Utara, NTB, Sulawesi Barat
TTEP/SUB TTEP COVERAGE in INDONESIA
BPPK 1 Pulogadung - Jakarta (4) SMKN 1 - Jakarta (31)
SMKN 26 - Jakarta (5) SMKN 35 - Jakarta (32)
SMKN 4 - Jakarta (new) (6) SMKN 36 - Jakarta (33)
SMKN 1 - Kota Bekasi (new) (7) SMKN 39 - Jakarta (34)
SMKN 2 - Tangerang (new) (8) SMKN 55 - Jakarta (35)
SMK Nasional - Depok (new) (9)
SMKN 6 - Bandung (10) SMK YPPT - Garut (36)
SMKN 1 Cibinong - Bogor (11) SMKN 2 - Garut (37)
SMKN 1 - Cirebon (new) (12) SMKN 2 - Tasikmalaya (new) (38)
SMK Tunas Pelita - Binjai (1) SMKN 1 Bukit Tinggi - Padang (26)
SMKN 2 - Palembang (new) (3) SMKN 2 - Banda Aceh (22)
SMKN 2 - Medan (23)
SMK BI - Medan (new) (24)
SMKN 2 - Bandar Lampung (30)
SMKN 5 - Surabaya (16) SMKN 1 Pungging - Mojokerto (45)
SMKN 2 - Surabaya (17) SMKN 1 Singosari - Malang (46)
SMK PGRI 2 - Ponorogo (new) (48)
SMKN 2 Kuripan - Lombok Barat (51)
SMKN 1 - Denpasar (50)
SMKN 2 - Kupang (52)
SMKN 1 - Purwosari (47)
SMKN 5 - Banjarmasin (new) (18) SMKN 1 - Balikpapan (55)
SMKN 1 Pahandut - Palangkaraya (54)
SMKN 1 - Pontianak (53)
SMKN 2 Depok - Sleman (15) SMKN 1 Magelang (40)
SMKN 7 - Semarang (14) SMKN 3 Tegal (39)
SMK Bunda Satria - Wangon (13) SMKN 2 Salatiga (42)
SMK 1 Pancasila - Wonogiri (44)
SMKN 2 Surakarta (43)
SMKN 2 Pengasih (41)
SMKN 2 - Pekanbaru (2) SMK Kartini - Batam (27)
SMKN 3 - Jambi (28)
SMKN 2 - Bengkulu (29)
SMK PGRI 2 - Badung (49)
SMKN 5 - Pekanbaru (new) (25)
SMKN 5 - Makassar (20) SMKN 3 - Palu (57)
SMKN 2 - Kendari (59)
SMKN 2 - Palopo (new) (58)
SMKN 2 - Manado (19) SMKN 3 Gorontalo (56)
SMKN 3 Jayapura (new) (21) SMKN 3 Sorong (61)
SMKN 1 Mimika (62)
SMKN 4 Ambon (60)
28 62 21 41
SCHOOL
Nof School
AUTO 2000
DKI Jakarta, West Java
TTEP: 6
Sub TTEP: 5
Total: 11
TTEP SUB TTEP
MAIN
DEALERAREA COVERED PROVINCE
SUMATERA
N.A.D, North Utara, West
Sumatera, South Sumatera,
Lampung
TTEP: 2
Sub TTEP: 5
Total: 7
WEST JAVA West Java
TTEP: 3
Sub TTEP: 3
Total: 6
KALIMANTAN
Central Kalimantan,
West Kalimantan, South
Kalimantan, East Kalimantan
TTEP: 1
Sub TTEP: 3
Total: 4
EAST JAVA East Java, NTB, NTT, Bali
TTEP: 2
Sub TTEP: 7
Total: 9
AGUNG TOYOTARiau, Riau Island, Jambi,
Bengkulu, Bali
TTEP: 1
Sub TTEP: 5
Total: 6
NEW RATNA MOTOR Central Java, D.I.Y
TTEP: 3
Sub TTEP: 6
Total: 9
HASJRAT ABADINorth Sulawesi, Gorontalo,
Papua, West Papua, Maluku
TTEP: 2
Sub TTEP: 4
Total: 6
HADJI KALLASouth Sulawesi, Central
Sulawesi, South East Sulawesi
TTEP: 1
Sub TTEP: 3
Total: 4
TOTAL
TTEP/SUB TTEP SCHOOL CYCLE
To enhance high quality Indonesia education & support dealers recruitment activities to reinforce
capacity Toyota After-sales Service Network
In Class
OJT Selection
OJT & Toyota Training
Recruitment Placement
1st Year 2nd Year 3rd Year
Objective
Student Cycle in TTEP/Sub TTEP School
TTEP/SUB TTEP PROGRAM
Integrated Toyota Curriculum with
Diknas
TAM
1. Teacher Std.
2. Facility Std.
3. Upgrading
SMK
Ready Graduation
(OJT in Branch)
Student A B C
TTEP/Sub TTEP Students from 1991 is ± 25.000 Students
Students who joins Toyota from 1991 is ± 2.500 Students
273 460 Student recruited become Toyota Tech.
A. Integrated Toyota Curriculum with Diknas
Synchronize with Toyota Toyota Curriculum
Professional Technician Principle
Toyota Way
Fundamental Automotive
Tools and Measuring Instruments
Electrical Knowledge
Regular Maintenance
Hybrid Knowledge
Basic EFI (Electric Fuel Injection)
Common Rail
VVT-i (Variable Valve Timing Intelligence)
Frequent Service Job
B. Teacher Standardization (Training & Certification)
C. Facility/Tools Standardization
TTEP
Sub TTEP
C. Facility/Tools Standardization
School & MD Evaluation
Kaizen Activity TAM Evaluation Certification
STEP 1 STEP 2 STEP 3 STEP 4
Kodawari is TAM standardization for TTEP/Sub TTEP
School Evaluation
Kodawari Aspects : FACILITY, OPERATION, MAN POWER
Objective : Ensure quality of TTEP/Sub TTEP Schools
C. Kodawari/Tools Documentation
D. OJT in Branch
E. UPGRADING CEREMONY
TTEP/Sub TTEP Graduates Achievement
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