Session 3 | August 13, 2009 Rebecca Krause-Hardie AudienceWorks.Com This program is made possible with support from National Endowment for the Arts, American Express Foundation and the New York State Council on the Arts, a State Agency NYS ARTS presents ArtsForward Leadership Training Webinar & Blog Series INSIDE FACEBOOK INSIDE FACEBOOK
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Transcript
Session 3 | August 13, 2009
Rebecca Krause-Hardie
AudienceWorks.Com
This program is made possible with support from National Endowment for the Arts,
American Express Foundation
and the New York State
Council on the Arts, a State Agency
NYS ARTS presents
ArtsForward Leadership Training
Webinar & Blog Series
NYS ARTS presents
ArtsForward Leadership Training
Webinar & Blog Series INSIDE FACEBOOKINSIDE FACEBOOK
Rebecca Krause-Hardie - Today’s Moderator
Facebook Basics
Examples 10 Things you
can do this week!
Questions and Discussion
With a Personal ‘user profile’
With a Fan Page or ‘public profile’
As a Group - public and/or private
As a Cause - for fundraising
Ads - build connections through advertising
Anyone can start a group page Groups can be public, private or invisible Email can be sent to up to 5,000 members Groups are more like clubs Admin can control who can post Posts to the page are from you as an
individual
‘You’ must be the ‘legit’ owner of site Updates appear in the ‘news stream’ Hugh potential to go ‘viral’ Pages are searchable outside Facebook Enhances your SEO rankings Updates to page are from the Organization Tabs format allows greater reach and
interactivity, rich media, & integration of ‘apps’
Ability to ‘analyze’ how people use page
Remember rss?
Talk to people Have a conversation Add value Give up Control Listen
Continue the conversation with Rebecca on the
NYS ARTS Blog
Playback today’s session or review the slides on the blog and then post your comments about this course or ask questions on the NYS ARTS BLOG