Inside eCommerce Multichannel www.insideecommerce.ie @insideecommerce @micksgarage @vinnyobrien Vinny O’Brien
Inside eCommerce - MicksGarage - Vinny O'Brien - Multichannel
May 13, 2015
Creating an effective Multichannel strategy, from MIcksGarage.com Multichannel manager Vinny O'Brien
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Inside eCommerceMultichannel
www.insideecommerce.ie@insideecommerce
@micksgarage@vinnyobrien
Vinny O’Brien
@vinnyobrien@micksgarage
Multichannel – Gateway to the WorldThe ChallengeThe OpportunityHow to get startedHow we do itThe Playbook
Spoiler Alert
The gateway to the world
"in time of war as in time of peace, by every vessel of commerce or of war, without distinction of flag."
The Challenge
The Challenge
7
“It is no longer about channels; it is about the customer life cycle across everywhere we touch them.”
Customer feedback is central to everything that makes marketplaces tick. When Amazon or eBay make a change, we listen.
The Challenge
The Journey
• Probably best not to start here
The Journey
What they Offer
The Reality
What Works?
OUR
Global Play
113 Countries
5 currencies
5 Languages
Multi Lingual Storefront
Direct API Compatibility
Strategic Relationship
Our Platforms
Me on market research
Me !!
The Canary in the Mines
The Confession Box
The Confession Box
The Confession Box
The Thinning Hairline Playbook
When can I start
Questions
@vinnyobrien@micksgarage
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