Inserts - The Atlanta Journal-Constitutionpolitical.ajc.com/pdf/INSERTS-GENpolitical.pdfProviding required documentation is the responsibility of the campaign or organization. News

Inserts

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DISCLAIMERIMPORTANT NOTE TO ALL POLITICAL ADVERTISERS: All political and advocacy advertising must be prepaid. All political advertising shall qualify for the newspaper’s designated political adverting rates. All political advertising requires review by the publisher prior to publication, online posting or delivery. This includes advertising published in the newspaper and online, as well as delivery of political or advocacy brochures and political messages on newspaper delivery bags. All political or advocacy advertising must be clearly identifi ed at the top of the ad as a “Paid Political Advertise-ment”. Additionally, all political or advocacy advertising must clearly identify that the ad is: “Paid for by the (name of campaign or organization)”. The address, phone and/or e-mail address of the campaign or organization are preferred, but not required. Advertising containing claims or accusations regarding an opponent or an issue will require documentation be provided prior to publication, posting or delivery. Providing required documentation is the responsibility of the campaign or organization. News or editorial content from The Atlanta Journal-Constitution or ajc.com may not be posting or delivery. Providing required documentation is the responsibility of the campaign or organization. News or editorial content from The Atlanta Journal-Constitution or ajc.com may not be reprinted or used in any manner without prior approval of the publishers.

ZAP-Zoned Area Preprints ZAP distributes preprints to Journal-Constitution subscribers in 227 zones throughout Georgia. Discounts are available based on volume of distribution, frequency, number of pages per insert and mini-tab sized pages.

ZAP Open Rates–Cost Per Thousand (Gross)

ZAP Frequency Discounts No. of Preprints % Discount off Above Rates 52 52 11% 39 8% 26 6% 13 4% 6 2%

Mini-Tab Discount Preprints in which 75% of the pages read independently as 97 square inches or less are discounted 25% off above rates. When more than 25% of the pages are larger than 97 square inches, the preprint will be billed at the rate applicable to that size preprint. Mini-tab discount does not reduce minimum charges.

ZAP Single Copy Exclusion If 30% or more of the total distribution for ZAP is pur-chased in ZIP within seven days of the ZAP publication, single copy circulation in ZAP may be deleted. Single-copy-only distribution is not accepted. Partial ZAP zone distribution cannot be purchased.

A preprint advertising delivery program to newspaper subscribers and single-copy sales. Zoned Area Preprints (ZAP) offers advertisers the ability to target potential customers through the newspaper at the ZIP code level. ZAP preprint delivery is available every day except Saturday.

GENERAL

Rates effective through 12/31/08

Inserts

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DISCLAIMERIMPORTANT NOTE TO ALL POLITICAL ADVERTISERS: All political and advocacy advertising must be prepaid. All political advertising shall qualify for the newspaper’s designated political adverting rates. All political advertising requires review by the publisher prior to publication, online posting or delivery. This includes advertising published in the newspaper and online, as well as delivery of political or advocacy brochures and political messages on newspaper delivery bags. All political or advocacy advertising must be clearly identifi ed at the top of the ad as a “Paid Political Advertise-ment”. Additionally, all political or advocacy advertising must clearly identify that the ad is: “Paid for by the (name of campaign or organization)”. The address, phone and/or e-mail address of the campaign or organization are preferred, but not required. Advertising containing claims or accusations regarding an opponent or an issue will require documentation be provided prior to publication, posting or delivery. Providing required documentation is the responsibility of the campaign or organization. News or editorial content from The Atlanta Journal-Constitution or ajc.com may not be posting or delivery. Providing required documentation is the responsibility of the campaign or organization. News or editorial content from The Atlanta Journal-Constitution or ajc.com may not be reprinted or used in any manner without prior approval of the publishers.

Preprinted InsertsZAP is our advertising insert program for distributing preprints to Atlanta Journal-Constitution readers throughout Georgia and beyond; available Sunday - Friday. Our ZAP preprint zones enable you to choose the newspaper insert distribution that meets your marketing needs. ZIP shared and solo mail distribution of advertising inserts by ZIP code or postal route is also available Monday - Saturday in the 29-county metro area. Select the combination that works best for you. SMC carrier delivery by ZIP code to select non subscribers is available Thursday.

ZAP– Zoned Area Preprints to SubscribersZAP distributes preprints to Atlanta Journal-Constitution subscrib-ers in 227 zones throughout Georgia. Discounts are available based on volume of distribution, frequency, number of pages per insert and mini-tab sized pages.

ZAP Open Rates–Cost Per Thousand/Per Tab page

ZAP Frequency Discounts No. of Discount No. of Discount preprintspreprints off above rates preprintspreprints off above rates 120 21% 39 11% 100 19% 26 8% 80 17% 13 6% 60 15% 6 4% 52 13% 3 2%

Mini-Tab DiscountZAP Preprints in which 75 percent of the pages read independently as 97 square inches or less are discounted 25 percent off above rates. Where more than 25 percent of the pages are larger than 97 square inches, the preprint will be billed at the rate applicable to that size preprint. Mini-tab discount does not reduce minimum charges. There is no mini-tab discount for ZIP.

A preprint advertising delivery program to newspaper subscribers and single-copy sales. Zoned Area Preprints (ZAP) offers advertisers the ability to target potential customers through the newspaper at the ZIP code level. ZAP preprint delivery is available every day except Saturday.

RETAIL

Rates effective through 12/31/08

Direct MailGENERAL

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ZIP– Shared Mail to Non-SubscribersZIP shared mail is our Monday-Tuesday AJC non-subscriber advertis-ing insert program, with USPS distribution available throughout the 29-county Atlanta metro area. Advertising preprints are inserted into REACH, our 100% USPS mailbox-delivered, non-subscriber publica-tion with an average of 1.5 million deliveries each week. Choose to insert your preprint in only those ZIP codes or postal routes that meet your marketing needs at rates far below the cost of solo mail. Where ZIP is utilized in combination with ZAP, 100% total market coverage is provided. Solo direct mail to non-subscribers and/or subscribers is also available, at higher rates, throughout the 29-county area.

Primary 15-County Shared Mail ZIP Rates – (Gross)Cost Per Thousand

ZIP Frequency Discounts/For Shared Mail ZIP3x = 2% 6x = 4% 13x = 6% 18x = 7% 24X = 8%

Solo Direct Mail RatesAdvertisers requesting exclusive (solo) mail, a different mail date, distribution outside the primary ZIP area or mailing a piece weigh-ing more than 2 ounces are charged actual postage plus handling. Pieces which are ink-jet addressed are charged $2184M handling, while pieces requiring labels are charged $2814M.

Weight Factors for ZIP All ZIP charges are calculated according to weight. Products weighing more per piece than the average weight shown in shared mail rates above will be charged at the higher solo mail rate. Mini-tabs are also charged on weight-per-piece basis. Products weigh-ing more than 2 ounces per piece (an average of 20 tab pages) must be mailed solo. Shared mail pieces with weights between the increments shown above will be charged at the next higher level. Each two tab-size newsprint pages weigh approximately .2 ounces.

Postal Rate Adjustments ZIP rates are based on standard enhanced carrier route postal rates; therefore, they may be adjusted when postal rates increase. Rate quotes at lower rates will not be honored after postal rate increases.

Minimum Purchase There is a minimum purchase requirement of 5,000 households with ZIP; either shared or solo mail.

Preprint DeliveriesDelivery To Newspaper Deadline Inserts should be delivered between 17 and 10 days prior to pub-lication date. Inserts delivered more than 30 days in advance of publications are subject to a storage charge.

ZAP Products (newspaper) Preprint deliveries are received 24 hours per day, 7 days per week and must be delivered to:

The Atlanta Journal-ConstitutionGwinnett Production Plant 6455 Best Friend Road, Norcross, GA 30071 (770) 263-3885

ZIP Products (mail)Preprint deliveries are received Monday – SaturdayPreprint deliveries are received Monday – SaturdayPreprint deliveries are received Monday – SaturdayPreprint deliveries are received Monday – Saturday7:00 a.m. – 5:30 p.m. and Tuesdays from 8:00 p.m. 7:00 a.m. – 5:30 p.m. and Tuesdays from 8:00 p.m. to 6:30 a.m. and must be delivered to:

The Atlanta Journal-Constitution REACH/ZIP plant4400 Fulton Industrial Circle, 4400 Fulton Industrial Circle, Atlanta, GA 30336 (404) 526-2400

No preprints will be accepted at the downtown facility.No preprints will be accepted at the downtown facility.

Rates effective through 12/31/08

Direct MailRETAIL

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ZIP– Shared Mail to Non-SubscribersZIP shared mail is our Monday-Tuesday AJC non-subscriber advertis-ing insert program, with USPS distribution available throughout the 29-county Atlanta metro area. Advertising preprints are inserted into REACH, our 100 percent USPS mailbox delivered non-subscriber publication with an average of 1.5 million deliveries each week. Choose to insert your preprint in only those ZIP codes or postal routes that meet your marketing needs at rates far below the cost of solo mail. Where ZIP is utilized in combination with ZAP, 100 percent total market coverage is provided. Solo direct mail to non-subscrib-ers and/or subscribers is also available, at higher rates, throughout the 29-county area.

Primary 15-County Area Shared Mail ZIP Rates– Cost Per Thousand

ZIP Frequency Discounts/For Shared Mail ZIP3x = 2% 6x = 4% 13x = 6% 18x = 7% 24x = 8%

ZIP Solo-shared RatesRates for shared mail outside the primary ZIP area (i.e. solo-shared rates) are calculated at the primary ZIP rate plus $103/M, not to exceed $156/M. See current ZIP/ZAP planning map for area. Solo shared mail delivery may not exceed 10 percent of shared delivered quantity.

ZIP Solo Direct Mail RatesAdvertisers requesting exclusive (solo) mail, or mailing a piece weighing more than 2 ounces, are charged actual postage plus $18.50/M handling for ink jet addressing, or actual postage plus $24/M handling for labeling. The actual solo mail cost, when using the REACH address universe, for pieces weighing up to 3.3 ounces, is estimated between $161-167/M, including all handling charges.

Weight Factors for ZIPAll ZIP charges are calculated based on weight. There is no mini- tab discount. Products weighing more than 2 ounces per piece (an average of 20 tab pages) must be mailed solo. Shared mail pieces with weights between the increments shown above will be charged at the next higher level. Each two tab-size newsprint pages weigh approximately .2 ounces.

Postal Rate AdjustmentsZIP rates are based on USPS standard enhanced carrier route rates; therefore, they may be adjusted when postal rates increase. Rate quotes at lower rates will not be honored after postal rate increases.

Minimum PurchaseThere is a minimum purchase requirement of 5,000 deliveries with ZIP, either shared or solo mail.

Rates effective through 12/31/08

Print & DeliverRETAIL

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Single Sheet Flyer/Target Tab ProgramAffordable, high impact, highly-visible insert print and deliver pro-grams. Single Sheet Flyers and Target Tabs are available for distribu-tion to subscribers in ZAP zones and to non-subscribers in SMA and the primary rate ZIP areas only. SSF and T-tab rates are the same for ZIP, ZAP and SMC. See your account executive for additional infor-mation on ways to add ROP or zone advertising.Deliver all newspaper inserts to ZAP facility in Norcross.Deliver all mail inserts to ZIP facility.

Minimum OrdersSingle Sheet Flyers: 10,000 in ZIP, ZAP and SMC combined.Target Tabs: 50,000 in ZIP, ZAP and SMC combined.

DistributionSingle Sheet Flyers and Target Tabs are distributed in the news- paper(ZAP) on Sunday and Thursday and SMC on Thursday. Distribution is also available in primary rate shared mail (ZIP) on Monday. Higher rates apply to SSF and T-Tab distribution on other days.

Deadlines Reservation: 30 calendar days prior to distributionProof: Friday, prior to release, 5 p.m.

Single Sheet Flyer - Open Rate Per ThousandOne side, up to two colors (black is a color) 75-lb. white HiBulk paper(except 11" x 17" printed two sides/two colors on either 60-lb. Offset or 5-pt. enamel).Quantity 51/2" 51/2" 7" 81/2" 11" 11" 111/2" x 81/2" x 11" x 11" x 11" x 11" x 17"** x 231/2"10-25M $54.09 $61.12 $65.84 $70.53 $73.85 $103.46 $116.7226-50M 49.83 55.57 62.57 67.10 70.45 99.66 111.8651-125M 46.80 52.52 59.35 63.92 67.12 95.89 105.13126-200M 45.66 50.23 57.08 62.78 65.93 94.75 102.60201M+ 44.52 49.08 55.94 61.64 64.71 93.61 99.58

** Folded to produce a four-page 8 1⁄2" x 11" flyer.

Special Card5¸” x 11,” 90lb. card stock coated one side.Full process color on coated front, black plus one on back. Full bleed available. There are no other options available for this special fl yer. Can be used in ZIP, ZAP or solo mail. Solo mail postage and handlingnot included.Quantity 51/2" x 11”51-125M 73.08126-200M 70.77201M+ 69.39Image size: 5” x 10¸.” Bleed fi le size: 6” x 11¸.”

Single Sheet Options - Rate Per Thousand 51/2" 51/2" 7" 81/2" 11" 11" 111/2"Quantity x 81/2" x 11" x 11" x 11" x 11" x 17" x 231/2/2/ "Add’l color (side 1) $2.00 $2.50 $3.00 $3.50 $3.75 $4.00 $4.25

Side 2 printing 2.00 3.00 3.50 4.00 4.25 incl. incl.

(including up to 2 colors)

Enamel N/A N/A 12 12.50 13 incl. incl.

Colored paper 8.40 11.55 14.70 15.75 16.80 N/A N/A

Florescent paperFlorescent paper 16.8016.80 22.5822.58 29.4029.40 30.4530.45 31.5031.50 N/AN/A N/AN/A1/2 or 1/3 folding N/A N/A N/A 6.30 6.30 incl. incl.

Single Sheet Flyer DimensionsThe image area for flyers is:

Flyer size Image area

51⁄2" x 81⁄2" flyer = 5" x 8" image area 51⁄2" x 11" flyer = 5" x 101⁄2" image area

7" x 11" flyer = 61⁄2" x 101⁄2" image area

81⁄2" x 11" flyer = 8" x 101⁄2" image area

11" x 11" flyer = 101⁄2" x 101⁄2" image area

11" x 17" flyer = 8" x 101⁄2" image area per page

161⁄2" x 101⁄2" truck

111⁄2" x 231⁄2" flyer = 11" x 23" image area

Single Sheet Flyer Available Paper ColorsCream, peach, canary, ivory, gray, tan, goldenrod, pink, blue and green.

Single Sheet Flyer Florescent Paper ColorsGalaxy gold, pulsar pink, liftoff-lemon, gamma green and solar yellow.

Single Sheet Flyer and Target Tab Available Ink ColorsBlack, red, blue, dark blue, green, dark green, brown, maroon, pur-ple and orange. For other colors add $55 to total cost.

Production Quantities for Flyers and Target Tabs Gross quantities are used to determine the cost. Gross quantities are determined by adding five percent plus 500 to net quantity of the selected ZIP codes or ZAP zones.

Target Tab and Single Sheet Flyers Bundling ChargesTarget Tabs and Single Sheet Flyers ordered for ZAP publication on Mondays, Tuesdays, Wednesdays and Fridays are charged addi-tional $5/M to bundle copies for carrier insertion.

SSF and T-Tab Solo MailSolo mail is available any day except Sunday at half the total print and deliver cost plus applicable postage and handling.

Over-run DeliveriesDelivery of ordered over-runs (not unplanned surplus) to a single Delivery of ordered over-runs (not unplanned surplus) to a single local destination can be made at no additional charge.local destination can be made at no additional charge.

Required SSF and T-tab PadAll print and deliver products require at least five percent +500 All print and deliver products require at least five percent +500 All print and deliver products require at least five percent +500 more copies than the planned net scheduled distribution total or more copies than the planned net scheduled distribution total or more copies than the planned net scheduled distribution total or shortages may occur. All cost calculations are based on the gross shortages may occur. All cost calculations are based on the gross shortages may occur. All cost calculations are based on the gross print total rounded to the nearest thousand, times the applicable print total rounded to the nearest thousand, times the applicable print total rounded to the nearest thousand, times the applicable rate.

Rates effective through 12/31/08

Overruns or print only: $50M

Perforations are available for additional flat charges: one line, $125; two lines, $250; Special pattern; $325.Overruns: 50 percent of rate and subject to sales tax. Over runs at this rate are only available in conjunction with print and deliver orders.