Insert here aiga knoxville oct 2013

D+J Brand Consulting

At the end of my days, I don’t want to look back on [ Insert Here ]Instead, I’d rather look back on [Insert Here]

Chatype, Life, Clients, Design & More.

Written & Designed by D.J. Trischer For AIGA Knoxville’s Creative Caffeine Series November 1, 2013 – 9 am at Remedy Coffee


My Name is @DJTrischler I work for @identifiers I am a team member of @chatype I volunteer with @AIGAChattanooga


So… The other day I was thinking about my life…


At the end of my days, I don’t want to look back on a collection of cool logos.


Instead I’d rather look back on functional identities.™


Where are you going with this, D.J.?


At the end of my days I don’t want to look back on a bunch of cool websites.Instead, I’d rather look back on successfully engaging others.


At the end of my days I don’t want to look back on being in AIGA member.Instead, I’d rather look back on building a design scene in East Tn.


What about my clients?


At the end of Paul’s days he doesn’t want to look back on taking great photos. Instead, he’d rather look back on sharing light with others.


Lightfinds


At the end of Brad’s days he doesn’t want to look back on being an efficiency consultant.Instead, he’d rather look back on unleashing a wellspring of culture in companies.


GridWell


At the end of Kelly’s days she doesn’t want to look back on creating a work space. Instead, she’d rather look back on changing the way people work.


Society of work


How does it relate to Chatype?


At the end of my days I don’t want to look back on a typeface.Instead, I’d rather look back on giving a city a unified voice.

An A is a A

It is like writing music in a way. The tune isn’t done by me, the tune is what people write. I do the sound. A sentence is a sentence is a sentence. A tune is a tune is a tune. Play the tune on a banjo or a piano, or a girl or man sings it… It sounds different. I add the sound, an a is an a, a b is a b.


Chattanooga has a tune… But, our citizens needed a way to make sound, we needed an instrument.


Knoxville Has…


What could be Chattanooga’s Instrument…


Why about a typeface?


The team


Has this been done before?


In tune with the tune…






Prototyping















48 Hr Launch



Design Goverment !atype


Design



Kickstarter




Incentives



Forum






We did it!




Party



Beta Testers



100% Free


Not designed by a committee.


For Chattanoogans For Chattanooga


There’s no brand guide.



The instrument in use…

























Takeaways


Creating a typeface is easy.


Someone covering Bob Dylan still sounds like Bob Dylan.


Perception is reality


At the end of my days I don’t want to look back on giving a cool presentation. Instead, I’d rather look back on starting a conversation.


Q+A


Thanks! !

Follow me! @DJTrischler d-j-trischler.tumblr.com

http://d-j-trischler.tumblr.com

Insert here aiga knoxville oct 2013

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