[insert brand agency name] October 2004. 2 Agenda Macro context Focus on Retail and Brands: a new communication opportunity Digital View : an overview.

[insert brand agency name] October 2004

2

Agenda

Macro context

Focus on Retail and Brands: a new communication opportunity

Digital View : an overview

Next Steps

3

An opportunity for a partnershipbetween

A leading brand agency&

A leading digital media network provider

to provide

Integrated instore creative solutions to the UK retail sector

4

Macro context Advertising: Major brand agencies beginning to exploit

out-of-home media networks

Fragmenting market, consumers on the move

Advertising revenues looking for newer more effective media

Retail and outdoor becoming the new media channel and a

focus for greater proportion of brand spend - networks

springing up in an a-z of outdoor and instore locations

Technology: Latest display and video distribution technologies are driving a revolution in digital comms

In outdoor and retail environments traditional poster media

is fast being replaced by high impact audio visual

information

Screens ever cheaper – allowing wider utilisation

Can be located anywhere – opening new areas for media

Digital provides 2 way communication – key new

communication and feedback capability

5

Focus: The Retail Environment Retailer Brand Communication Priorities

Differentiation of retail environment

Retail “theatre” and improved shopping experience

New product launches and product promotion in store

Customer communication and feedback (Loyalty cards, CRM)

Staff communication & service (Training, Corporate comms)

Asset management (Sweating property assets, new revenue

streams)

Brand Communication Priorities

Leverage ATL spend effectively in store – better overall ROI

Cut through presence in store – on shelf, category leadership

Better product benefit communication - information, simulation

and demonstration

Better consumer feedback and interaction

6

Why is Digital Media relevant to agencies in Retail? Promotion of Product in store:

Power of point of decision Faster product uplift – better demonstration Less POP waste Brands leverage ATL spend & grabbing greater share of overall Brand spend

Consumer communication Quicker more effective refreshing of store environment Better CRM data loop with richer information with greater interaction with existing loyalty

platforms Part of lowering cost of consumer acquisition

Staff communication & control Better central control of communication (product & service benefits leads to better service) Better brand value from more effective staff training

Asset management Incremental revenue streams

Logistics Flexible content: addresses tactical logistic / promotion issues

7

Digital Media Networks offer significant value to creative and media agencies today

DMNs offer creative agencies and their clients a new execution channel

high impact creative brand campaigns that can outperform reach, frequency, uplift

and recall results of traditional TV

New “fit-for-small-screen” instore campaigns requires new creative approach not

re-hashed ads.

DMN’s offer wider, stronger client relationships

Deepening and extending retail strategy projects

Increase fee and retainer revenues

Add client relationship value with differentiated creative and planning solutions

Differentiate new client pitch work

Working with Digital View offers access to ready-made knowledge, content management and display to implement new client initiatives

8

DV: Our profile

Digital View is a leading marketing services partner for companies looking to use digital media solutions in the retail and out-of-home captive audience environments.

5 years experience and more than 25,000 digital displays at point of sale, and 2,500 connected systems

Digital View develops marketing communication and in-store promotional campaigns that combine; technology, content and design, with first class support and day-to-day network management

Supported by in-house expertise in retail marketing, creative media production, media sales & remote content distribution.

European operations based in Central London with International operations in HK, USA and Canada .

9

DV: Integrated digital media network solutions

Media strategy and communication objectives Integrated marcoms for store and customers plus KPI’s

Bespoke content development Branded channel identity and programming

Media plan & packaging to meet objectives Media sales strategy tools, advertising packages and pricing

Network planning and content scheduling Network structure and content management plan

Media playback technology Right for location, optimised technology, reliable & robust

Secure & scalable central network and control Secure, central network management software, 10,000+ screens

Network support planning 100% network visibility and proactive issue resolution

Data feedback and measurement KPI measurement and response planning on near real time basis Project Management

Installation & on-going service management contracts

10

DV: Our approach: the net result DV networks deliver:

The right dynamic video content Relevant media strategy to satisfy the need

DV networks use:

The right display medium to suit the environment The right technology to ensure robust operation

DV networks are:

Scaleable, centrally controlled and updateable Offer full 24 hour client visibility, accountability and central field

data analysis Backed up by experienced installation, support and day-to-day

network management

11

DV: Our track record - tried & tested across the A-Z of digital media

Media Networks:Retailer Networks: MFI & Mark’s WorkWear HouseBrand Networks: Camelot & JMLRetail Advertising Networks: i-vu & Pharmacy ChannelOutdoor Advertising Networks: Warner Howard & FreephoneCommunity Information Networks: CCNTransport Networks: Heathrow Express, KCRC, Buses & Taxis

Point of Sale Media Systems:Retail Fixture Installations: Nokia, 3G, Tissot, Schipol Duty FreeShelf Edge Installations: Starbucks, Lego, Hasbro, PersilRetailer Installations: Toys R Us, Meijers, SafewaysRetail Design Installations: L’Oreal, Procter & GambleVending Installations: Walls, BAT, Uit Agenda & Total

12

DV: Our retail proposition andproducts operate at all levels instore Broadcast: common denominator

About ambience About entertainment About awareness

Narrowcast: about creating customer communities About addressing specific target groups About where group and environment meet

1-2-1: about customer decision support & messaging at

PoP About direct response About information & education and influencing behaviour About loyalty About why you as an individual buy

Th

e s

helf

ed

ge

Cate

gory

Level

Sto

re L

evel

13

DV: A ready-made content management and delivery service

Campaign Planning, Management and Measurement

Campaign Planning and Scheduling Campaign Delivery & Control Campaign Measurement and Reporting

System performance measurementand monitoring

Educational

Brand builder

Interstitial

14

DV: A proven, fit-for-purpose, integrated delivery platformContent Delivery Network

Network Support Helpdesk

Media System Technology

15

Discussion & next steps