1 INSEEC BUSINESS SCHOOL « The whole of France is a vast university of Art, Liter- ature and Music… it is worth anyone’s while to dally here for years. France is a seminar, a post-graduate course in everything » - James Thurber Majors in English International Business Corporate Finance Strategic Marketing Supply Chain & Purcha- sing Luxury Brand Mgmt Wine & Spirits Mgmt Tourism & Hospitality Mgmt Sports Mgmt & Events Students of INSEEC Business School About INSEEC Business School (IBS) Business School is the most prestigious school within Groupe INSEEC, holding the French national accreditation of “Grande école de commerce”. The business school strives to set itself apart along three main axes. First, by supporting men and women in their initial as well as their continuing education and helping them to define and bring to fruition their professional project within any type of organi- zation, both in France and internationally. Secondly, in helping students a re- sponsible and collaborative entrepreneurial spirit contributing to the creation of value in existing and new business activities. Lastly, in teaching students how to understand international practices and to meet the challenges of world markets. Values behind IBS INSEEC Business School continues to uphold the traditional values in which it was founded: the social, economic and cultural diversity of its learners; its histo- ry, placing general culture and humanist values at the heart of its instruction its multi-campus layout and strong anchorage in each of its regions; a Faculty in- volved in the creation and transmission of knowledge in response to the expec- tations of economic stake holders; and fostering a network of companies and alumni committed to its educational project and/or involved in its governance. Factsheet - Programs in Management 2015 - 2017
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1
INSEEC BUSINESS SCHOOL
« The whole of France is a
vast university of Art, Liter-
ature and Music… it is
worth anyone’s while to
dally here for years.
France is a seminar, a
post-graduate course in
everything »
- James Thurber
Majors in English
International Business
Corporate Finance
Strategic Marketing
Supply Chain & Purcha-
sing
Luxury Brand Mgmt
Wine & Spirits Mgmt
Tourism & Hospitality
Mgmt
Sports Mgmt & Events
Students of INSEEC Business School
About INSEEC Business School (IBS) Business School is the most prestigious school within Groupe INSEEC, holding
the French national accreditation of “Grande école de commerce”. The business
school strives to set itself apart along three main axes. First, by supporting men
and women in their initial as well as their continuing education and helping them
to define and bring to fruition their professional project within any type of organi-
zation, both in France and internationally. Secondly, in helping students a re-
sponsible and collaborative entrepreneurial spirit contributing to the creation of
value in existing and new business activities. Lastly, in teaching students how to
understand international practices and to meet the challenges of world markets.
Values behind IBS INSEEC Business School continues to uphold the traditional values in which it
was founded: the social, economic and cultural diversity of its learners; its histo-
ry, placing general culture and humanist values at the heart of its instruction its
multi-campus layout and strong anchorage in each of its regions; a Faculty in-
volved in the creation and transmission of knowledge in response to the expec-
tations of economic stake holders; and fostering a network of companies and
alumni committed to its educational project and/or involved in its governance.
Factsheet - Programs in Management 2015 - 2017
Fall Semester
Management Program 2A1
Students applying to this program are expected to have a basic understand-
ing of Finance and Marketing concepts.
Core courses are offered in English or French on all 3 campuses:
5 ECTS Contemporary Issues
Course includes: introduction to geopolitics; institutional and politi-
cal concepts as well as news analysis
5 ECTS Languages and Personal Development
Course includes: French culture and language courses as well as E
-reputation and professional network
5 ECTS Legal Environment for Business
Course includes: Diversity of corporate contracts, criminal law and
tax law
5 ECTS Marketing and Development
Course includes: Marketing of services, strategic marketing and
IDIC (INSEEC Digital Innovation Challenge)
5 ECTS Principles of Management and Finance
Course includes: introduction to financial management, corporate
finance and risk management and investment decision methods
Electives (Minor) : Students may choose one elective
5 ECTS Strategic Marketing (EN) - Paris & Bordeaux
Course includes: Strategic marketing, international marketing and
marketing trends
5 ECTS International Trade (EN) - Paris, Bordeaux & Chambéry
Course includes: International relations, purchasing & trade export
Contenu du cours : Production écrite et production orale, La Cité
Des Langues Online, Coaching
Paris Campus Paris is always a precursor with regards to
the implementation of large projects and
has an economic, social and cultural vitality
that is constantly developing. The capital
continually attracts investors as well as
numerous multinational companies. Study-
ing in the heart of Paris enables you to
enjoy a favorable economic and cultural
environment that is future-orientated.
The City of light is in first place as the best
student town, in terms of: international influ-
ence (1st); culture (1st); studies (3rd) and
employment (4th). For students wishing to
study business, management or marketing
in a European capital, the Paris campus
has a lot to offer. Paris is a large city with
roughly 2.2 million people. There are many
monuments, museums, theaters and a
bustling nightlife. The Paris campus offers
both undergraduate and graduate courses.
Inside IBS Paris Campus
INSEEC Business School, 27 Avenue Claude Vellefaux, 75010 Paris, France
Program Dates
Mangement Program 2A1
Mandatory Orientation :
01 September 2015
Semester ends:
19 December 2015
Mangement Program 2A2
Mandatory Orientation :
11 September 2015
Semester ends:
19 December 2015
3
5 ECTS Préparation TOEIC (FR) - Paris, Bordeaux & Chambéry Contenu du cours : Entraînement TOLPC en ligne, Entraînement
TOLPC en ligne, Coaching + La Cité Des Langues Online 5 ECTS Introduction aux problématiques RH (FR) - Paris, Bordeaux & Chambéry Contenu du cours : Introduction à la gestion des ressources humaines,
Gestion des RH appliquées, Psychologie du travail 5 ECTS Comportement du consommateur (FR) - Paris, Bordeaux & Cham bery
Contenu du cours : Psychologie de la consommation, Approches cu-turelles de la consommation, Sémiologie
5 ECTS Comptabilité et contrôle (FR) - Paris, Bordeaux & Chambéry Contenu du cours : Comptabilité approfondie, Management des coûts, Etude de cas
5 ECTS Théorie et pratiques financières (FR) - Paris, Bordeaux & Chambéry Contenu du cours : Théorie financière, Gestion de trésorerie, Applica-tion VBA pour la finance
5 ECTS Environnement économique et financier (FR) - Paris, Bordeaux & Chambéry Contenu du cours : Analyse de la conjoncture économique, Economie
financière et Globalisation et risques pays
Management Program 3A1 Students applying to this program are expected to have a good understanding of
Finance, Marketing and Economic concepts as well as prior knowlege to their
concentration of choice.
Core courses are offered in English or French on all three campuses:
5 ECTS Management
Course includes: Organizational theory, Skills management and
Change management
5 ECTS Ethics and Corporate Governance Management and Finance
Course includes: Strategic management, Strategy 360 and Crisis night
contrôle de gestion, Gouvernance & audit des systèmes d'information & Économie internationale & globalisation
Gouvernance & contrôle de gestion
Bordeaux Students wishing to study
within a traditional French city
are encouraged to take cours-
es in Bordeaux. Bordeaux is a
port city situated in the south-
ern part of France. It is the 9th
largest city in France and a
one hour drive to the seaside.
Regularly classed at the top of
the most attractive cities, Bor-
deaux can be discovered by
biking along the boardwalk of
the Garonne river or during an
evening in one of the numer-
ous nightlife spots. Although
Bordeaux intends to keep its
place of choice amidst the
aeronautic and technology
sectors it does not mean it is
any less occupied with pre-
serving its exceptional quality
of life. Nearby you will find the
Atlantic Ocean and the im-
mense natural lakes perfect
for surfing and water sports as
well as the Pyrenees perfect
for skiing and winter sports.
INSEEC Buisness School, Hangar 19 - Quai de Bacalan, 33070 Bordeaux . France
Spring Semester
Management Program 2A2
Students applying to this program are expected to have a basic understanding of Finance, Marketing and Econom-
ics.
Core courses are offered in English or French on all three campuses:
5 ECTS Research Methodologies
Course includes: quantitative and qualitative analysis along with methodologies of writing a graduate the-
sis dissertation methods
5 ECTS Ethics and Corporate Governance Management and Finance
Course includes: Introduction to financial control, corporate finance and risk and investment decisions
business ethics, norms and institutions of CSR and corporate governance
5 ECTS Principles of Economics Economy
Course includes: International economics, and finance and regulations, economic growth, and sustainable
development; and business intelligence
5 ECTS Information Systems Management
Course includes: Setting up and managing an IT project, information systems and value creation within the
company; information systems and corporate control IT and value creation within the company and IT - the
driving force behind corporations
Electives (Minor) : Students may choose two electives
5 ECTS Innovative Marketing (EN) - Paris & Bordeaux Course includes: Designing a marketing plan, web marketing integrating social media, marketing and cam-
paigns
Program Dates
Mangement Program
2A2
Mandatory Orienta-
tion :
05 January 2016
Semester ends:
29 April 2015
5 ECTS Purchasing and Supply Chain Management (EN) - Paris & Bor-
deaux
Course includes: Operation and logistics management, international
business planning, trade regulations and negotiations
5 ECTS Corporate and International Finance (EN) - Paris & Bordeaux
Course includes: Corporate finance, banking and international finance
5 ECTS Luxury Business Management (EN) - Paris
Course includes: Understanding the business challenges in the luxury
industry, consumer behavior with luxury goods and strategic manage-
ment of luxury businesses
5 ECTS International Business Environment (EN) - Paris, Bordeaux &
Chambéry
Course includes: Doing business abroad, global finance and e-
marketing
5 ECTS Languages and Personal Development (EN) - Paris & Bordeaux
Course includes: French culture and language courses
5 ECTS Wine and spirits management (EN) - Paris & Bordeaux
Course includes: Wine and spirits markets, international wine econom-