InSecurity in E-Commerce Applications

(IN)Security in E-Commerce Application

Disclaimer

Do you shop online?- YES- NO - RARELY- NEVER

Reason to shop online !!-Save fuel-Save time-More categories at one place-Deals/discounts-Avoid queues-Get everything at door step

Reason not to shop online!!-Privacy(is my details/purchases secure?)

-Is online payment safe?

-Should I save credit card?

-Tracking /Ads

Lets talk about privacy

I have a bigger question

Why so many calls?-What’s happening here?

-Where is all the data going?

-Is this normal?

Some examples-Ad re-targeting: vizury,adroll,google ads

-Troubleshoot:sessioncam

-User Engagement:webengage,live chat

-Tracking:omniture,lognormal

Some ExamplesSessionCam

ExamplesWeb Engage

ExamplesTracking

good or bad?

Good Side:

-Now think if you own the online portal who wants to make the customer experience as delightful as possible

Lets answer few questions● If there are complaints saying that they

cannot find few features on the websites?● Find browsing pattern of customers ● Putting a feature where on the page would

give max visibility, how would u do that?● Where should you put the new feature?

Tracking ?-How will you track that if x people coming to website how many add to cart-How many go to last step of checkout-How many drop before that-How many actually purchases-How many actually purchases what they were looking for-Did recommendations helped them

Re-targeting!!

Why Re-targeting?

-To make money!!

Bad Things-Who all has access to the data

-What if something compromise the device

-What if third party gets compromised

-Most browsing activity is tracked

Example

-(CNN) -- A malware attack hit Yahoo's advertising server over the last few days

-CLEARTRIP.COM WEBSITE COMPROMISE: MALICIOUS AD TACTICS

Need Security ?- Ad block-Ghostery-No Script-Do not Track me-Incognito Window

Questions????