Deborah Chaddock Brown [email protected] 330- 414-8792 Ins and Outs of Social Media Deborah Chaddock Brown AllWrite Ink
Deborah Chaddock [email protected] 330-414-8792
Ins and Outs of Social Media
Deborah Chaddock Brown
AllWrite Ink
Deborah Chaddock [email protected] 330-414-8792
What’s What?
• Facebook Who you knew
• LinkedIn Who you know
• Twitter Who you want to
know
Deborah Chaddock [email protected] 330-414-8792
What Does it Mean?
Poke
Tag/Tag
Like
Follow
Tweets
Tweeple
Twitter Abbreviations
Scrape Content
Ping
Track Back
URL
Link/Hyper Link
Friend
Status
Ning
Squidoo
Blog/Vlog
RSS/Feeds
Deborah Chaddock [email protected] 330-414-8792
What Does it Mean?
Poke
Someone sends you a message without
Words – just putting their name in front of
you.
Deborah Chaddock [email protected] 330-414-8792
What Does it Mean?
Tag:
Photos
Tag: key Words
Facebook – someone identifies you in a photo or video on Facebook
A list of key words that people might search on the Internet to find your
article or video
Deborah Chaddock [email protected] 330-414-8792
What Does it Mean?
#
@
DM
RT
A way to sort conversation on Twitter
@youraddress
Direct Message
Retweet – forwarding a message
Deborah Chaddock [email protected] 330-414-8792
What Does it Mean?
Like
Someone clicks
Indicating they are a fan of a comment, picture or company
page
Deborah Chaddock [email protected] 330-414-8792
What Does it Mean?
Follow Twitter
Someone who signs up to follow your tweets
You may also FOLLOW someone else on or a
list on Twitter
Deborah Chaddock [email protected] 330-414-8792
What Does it Mean?
Tweets Twitter
Status updates on your Twitter account
Deborah Chaddock [email protected] 330-414-8792
What Does it Mean?
TweepleTwitter
People who write or read tweets on Twitter
Top 100 Tweeple
http://twittercounter.com/
pages/100
Deborah Chaddock [email protected] 330-414-8792
What Does it Mean?
Scrape Content
When you cut and paste content from a
blog, article or website to be used on your
blog, article or website.
Deborah Chaddock [email protected] 330-414-8792
What Does it Mean?
Quote from another source in your blog and
create a LINK to that article.
The Ping appears in the original article’s content
section.
Deborah Chaddock [email protected] 330-414-8792
What Does it Mean?
Track
back
When you quote from another source, include
the complete URL in the TRACK BACK
section of your blog to create a PING
Deborah Chaddock [email protected] 330-414-8792
What Does it Mean?
URL The Internet address to a specific page = every
page has a unique URL.
http://address.com
Deborah Chaddock [email protected] 330-414-8792
What Does it Mean?
Link
Connecting to another article, blog, website or video on the Internet.
LinkedIn – connecting with someone is to
LINK to them.
Deborah Chaddock [email protected] 330-414-8792
What Does it Mean?
Hyper Link
The LIVE LINK that takes the reader to another site when
clicked.
http://address.com
Deborah Chaddock [email protected] 330-414-8792
What Does it Mean?
FriendFacebook
NOUN: People you are connected to on
VERB: To actively seek a connection with another person on
Deborah Chaddock [email protected] 330-414-8792
What Does it Mean?
StatusA comment that you
share on Twitter, Facebook or LinkedIn
that provides your thoughts. Limited to 140 characters on
Twitter.
Can include LINK to article, website or
video.
Deborah Chaddock [email protected] 330-414-8792
What Does it Mean?
A website that allows you to build a community.
Includes forums, blogs, chat rooms, Twitter
feed. You set up and others can start
conversations and comment.
Deborah Chaddock [email protected] 330-414-8792
What Does it Mean?
Squidoo. com
A landing page that is focused on one topic. Includes video, blog, Twitter feed, articles and comments but others can not start
discussions.
Deborah Chaddock [email protected] 330-414-8792
What Does it Mean?
An online dated journal – articles are
chronological order – most recent first.
Focused on a single topic.
Vlog: same as blog but with video
Deborah Chaddock [email protected] 330-414-8792
What Does it Mean?
RSS/
Feeds
Real Simple Syndication
Subscribing to your favorite online content.
Feed – the address that allows people to follow
your content.
Deborah Chaddock [email protected] 330-414-8792
What to Use for What?
Customer Communication
–YouTube
Deborah Chaddock [email protected] 330-414-8792
What to Use for What?
Brand Exposure
–YouTube
Deborah Chaddock [email protected] 330-414-8792
What to Use for What?
Connect with Industry Leaders
Deborah Chaddock [email protected] 330-414-8792
What to Use for What?
Listen to What People Say about YOU
–http://google.com/ALERTS
–http://search.twitter.com
DEFINE Search: “quotemarks”
Deborah Chaddock [email protected] 330-414-8792
Find the Leaders
• Alltop.com
• Technorati.com
• Blogsearch.google.com
• Search.google.com
Deborah Chaddock [email protected] 330-414-8792
Lead the Discussion
• Create your personal brand– Show your expertise
• LinkedIn questions/answers• LinkedIn group discussion• Facebook discussions• Twitter status updates, links and comments• Blogging – writing or commenting on blogs• Amazon – book reviews• Articles – upload to ehow.com or ezinearticles.com
Deborah Chaddock [email protected] 330-414-8792
LinkedIn Profile
Opportunities
Photo: You need one!
Headline: You have 125 characters – fill with results oriented key words
Website: Include the website link to your company or association
Public Profile: Edit to be your name
Deborah Chaddock [email protected] 330-414-8792
LinkedIn Headline
• Incorporate key words
• Change your headline and job titles to include key words– i.e. Clinical Social Worker =
• Use results oriented key words
Clinical Social Worker, Case Worker, Counselor, Primary Focus Teens in Crisis
Deborah Chaddock [email protected] 330-414-8792
Twitter Profile
Complete your bio and include a URL to your website/blog
Deborah Chaddock [email protected] 330-414-8792
YouTube Channel
• Include Logo
• Include URL in description
• Use Key Words
Deborah Chaddock [email protected] 330-414-8792
Listen
• Listen to discussion by industry leaders, government or clients/family members– Follow leaders on Twitter– Link to industry leaders on LinkedIN– Friend industry leaders on Facebook– Ask questions
Deborah Chaddock [email protected] 330-414-8792
Caution
• Fired on Facebook
• Search Engines don’t know the difference between personal and business
• Protect your brand
• Good intentions don’t matter
• Cyber-bulling
Deborah Chaddock [email protected] 330-414-8792
Fit it into Your Day
• Establish your goals
• Determine which vehicle you’ll use
• LEARN all you can
• Set a schedule
• Put it on the calendar
• Use organizational tools
Deborah Chaddock [email protected] 330-414-8792
Hoot Suite
Deborah Chaddock [email protected] 330-414-8792
Hoot Suite
• One site for all social media accounts
• Send one update for all sites
• Set up updates IN ADVANCE
• Search key words for conversation
• Read other’s comments across all sites on one page
• Mobile application
Deborah Chaddock [email protected] 330-414-8792
Social Media Value
http://www.getapp.com/blog/research-results-benefits-from-social-media/
Deborah Chaddock [email protected] 330-414-8792
• Deborah Chaddock Brown, Customer Relationship Specialist, Social Media Consultant, Website Writer, Author
• Blog: http://www.makeorbreakmoments.com
• Link/Follow/Friend: @putcustomers1st