Input Variables - Presentation ADC*E Festival ‘17

INPUT VARIABLESTHERE IS A GAP BETWEEN WHAT WE WANT OUR ORGANIZATIONS TO BECOME AND WHAT WE PUT INTO THEM TO GET THERE

PHOTO BY SEBASTIEN GABRIEL ON UNSPLASH

Friday 09th November 2017

FUEL + HARDWARE & OSGovernance, Management, Teams, Talent, Coordination, Strategy, Decisions etc.Data, Experience, Information, Insight

OUR IMAGINATION IS LIMITED BY THE TOOLS WE USE TO UNDERSTAND THE WORLDPREMISE:

EXPERTS ARE A DANGEROUS SPECIESThe problem with experts is that they easily loose their ability to change their mind. They get stuck.

Smart people in smart rooms figuring out smart ideas….

WE ARE USING OLD MODELS TO COLLECT NEW DATA ABOUT THE WORLD - BUT BECAUSE WE ARE USING OLD MODELS AND METHODS WE ARE ONLY PICKING OUR DATA FROM THE SAME POOLS OF EXPERIENCE AND

INFORMATION - SERVING US THE SAME PERSPECTIVE OF THE WORLD AS WE ARE USED TO SEEING

ALMOST EVERY ORGANIZATION IS DESIGNED TO CRASH INTO A WALL:

A business is distilled down to nine elements A human is distilled down to three elements

BUSINESSES HAVE BEEN VERY POOR AT UNDERSTANDING PEOPLEUNINTERESTED IN

.OUTCOME

.EFFICIENCY

.RATIO

- Clayton Christensen -

PHOTO BY DANIEL LEONE ON UNSPLASH COMPANIES SHY AWAY FROM CUSTOMER DATA BECAUSE IT’S TOO COMPLEX - ORGANIZATIONS ARE EFFICIENCY MACHINES MEANING IF IT’S NOT MEASURABLE AND IT DOESN’T FIT INTO AN EXCEL SPREADSHEET CELL WE ARE NOT GOING TO USE IT

COMPANIES CARE ABOUT

EFFICIENCY&

STANDARDIZATION

A TAXleadership has to pay in order to argue

they were doing the right thingold, slow, static formats, not distributed, not in a system of action, promotes einstellung,

avoids outliers, creative opinions and is infested with the Hawthorne effect.

Our imagination is taken hostage by our old code

The current insight industry is designed to fit customers to company’s problems to prove that what you are already doing is the right thing

SOURCE: HTTPS://OPENCLIPART.ORG/

Customer insights has become

WE ARE NOW NOT AN INCREMENTAL IMPROVEMENT PATH TO INCREASED EFFICIENCY .. WE ARE ON OUR WAY FROM ONE CHAPTER OF CAPITALISM TO THE NEXT…

EARLY CONSUMERSPROPRIETARY CAPITALISM

MASS CONSUMERSMANAGERIAL CAPITALISM

NEW SOCIETY OF INDIVIDUALSDISTRIBUTED CAPITALISM

ZONE OF INNOVATION

1890 20051915 2020 2050

ZONE OF INNOVATION

MIGRATION PATH

MIGRATION PATH

ZONE OF MUTATION

ZONE OF MUTATION

ELECTRICITY

INTERNET

MOBILEBIG DATAIOTCLOUD

+

+COMBUSTION ENGINE

Zero marginal cost

- Shoshana Zuboff -

INNOVATION IS A DISEASE

Photo by adrian on Unsplash

- SHOSHANA ZUBOFF -

Industry convergence is the most anticipated trend the next three to five years (2015). Driven by such things as a different fuel or data.

“Google is getting into the grocery business to protect the profitability of its ad display business, and Amazon

is getting into the business because it wants to sell the world to the world,”

.convergence

“Agrochemical giant Monsanto is moving into “data-driven farming,” for example, with the creation of real-time tools to help farmers maximize crop yields”

“..historically, mutations have superseded innovations when fundamental shifts in what people want require a new approach to enterprise: new purposes, new methods, new outcomes.”

- Shoshana Zuboff

«TO GET THE BEST POSSIBLE OUTCOME FROM WHAT WE PUT IN»

Farmers get up every morning because they have a job to solve:

link

EARLY CONSUMERSPROPRIETARY CAPITALISM

MASS CONSUMERSMANAGERIAL CAPITALISM

NEW SOCIETY OF INDIVIDUALSDISTRIBUTED CAPITALISM

ZONE OF INNOVATION

1890 20051915 2020 2050

ZONE OF INNOVATION

MIGRATION PATH

MIGRATION PATH

ZONE OF MUTATION

ZONE OF MUTATION

ELECTRICITY

INTERNET

MOBILEBIG DATAIOTCLOUD

+

+COMBUSTION ENGINE

Zero marginal costTHE PREMIUM PUZZLE

Photo by Brooke Lark on Unsplash

IDENTITY“They built a boat to put my life on, then

they gave me a crew and made me the captain and told me i could sail

wherever i want.”

Photo by Siddharth Bhogra on Unsplash - Shoshana Zuboff

#1

http://www.180360720.no/?p=5227

We are living in the age of mass individualization. No two people get the same Google search result, see the same products on amazon.com, have the same

Facebook feed or iTunes catalogue. Every smartphone is unique two minutes after its first boot. 

We are living in an age where the new mega industries have all become personal services industries and the old incumbents are still struggling to put out a mass product at almost no margin or cost (e.g. digital news media, insurance,

banks, bikes, cars, tooth picks etc.).

INDIVIDUALIZATION#2

“A REVOLUTION DOESN’T HAPPEN WHEN SOCIETY ADOPTS NEW TOOLS IT HAPPENS WHEN SOCIETY ADOPTS NEW BEHAVIORS.” - CLAY SHIRKY, US NOW

Photo by Josh Calabrese on Unsplash

NEW MODELS AND METHODOLOGIES THAT ARE ABLE TO FUEL T H E N E W S Y S T E M - AT IT’S PACE

Fuel + Hardware & OSGovernance, Management, Teams, Talent, Coordination, Strategy, Decisions etc.Data, Experience, Information, Insight

«[organizations] get fixed on measuring their solution, not the job they’re being hired to help solve..»

- Des Traynor, Co-Founder, Chief Strategy Officer, VP of Marketing, Intercom - - https://blog.intercom.com/your-product-is-already-obsolete/

PHOTO BY JONATHAN SIMCOE ON UNSPLASH

IOT + External Data + Space Img.We don’t know what this data will do to organizations

Computer Vision + Machine Learning

How can the curve be exponential? Because we will get access to data we didn’t even know existed - it’s far outside the capacity of our imagination

Sensors

Processing power(Doubles every 12 months)

Data Volume(Doubles every 18 months)

Systemix Compexity

Big Data allows evidence-based decision-making

SOURCE: DIGITAL GROWTH. SOURCE: DIRK HELBING

SOURCE: PLANET.COM

Most of our future data won’t be our own - IBM Watson planet.com

PHOTO BY SHARON PITTAWAY ON UNSPLASH

DESIGN THINKING 3.0Why are we using the terminology Design thinking 3.0? Well, we could be using just Design Thinking, but we want to underscore that this is a further developed version of DT. Both in the sense that we are going to do the test integrated in the services and communication we are already offering. And we are getting results and responding in real-time. This is not design thinking as a slow cumbersome process. But design thinking engineered to fit inside the fast paced every day operations of the industry and its markets.

“JUST MAKE SOMETHING AND KEEP FIXING IT” - BURT RUTAN

PROBE-SENSE-RESPOND - DAVE SNOWDEN

“KERNELL” - ROBIN CHASE

AVOIDING THE HAWTHORNE EFFECT - EPLEKAKE

THE FUTURE COMES WITH A PREMISE - AND WE NEED TO SOLVE THE PROBLEM WORKING INSIDE THIS PREMISE

Today companies need insight to make decisions that

challenge their assumptions, their core technology, vector, processes and core business models.

Insight that challenge their customers own perception of what they want. And in a format and through a system that distributes this knowledge to every talent and team empowering them to make their own decisions in their interactions with the customer.

All in real-time

- Helge Tennø -

THANK YOU