Innovators Ignite Technology Presentation

Laurie’s Talking Points | RE/MAX Technology Panel

Laurie Randazzo - RE/MAX Leading Edge March 19th, 2014

What technology devices are essential to your business (other than iPhone) ?

Access information easily from anywhere

Create and execute documents remotely

Work from anywhere

Stay in touch with clients

The iPad!

What apps do you use most?

More on Evernote

It’s my digital brain

Helps me to deliver better service to my clients

Easily share important information & show potential clients my depth of knowledge

Create templates for Buyer & Seller notebooks

Provide FAQ’s, home buying/selling resources & market updates

Business card feature - my favorite

More on Dotloop

Have you ever noticed that the P&S is final and approved on Friday at 5pm….then you need signatures?!

Dotloop solves this problem

What CRM do you use?!Realty juggler is an all in one CRM. It has real estate specific features that are highly effective. !Not only is it highly effective for contact management and lead cultivation, its extremely effective in transaction management. !I’m able to track an manage every aspect of the transaction from prospect status, to client to close.

Talk to us about social mediaSocial media is about building relationships. I use social media to build a community behind my brand & build relationships that will augment my business objectives. My focus is on listening and connecting. !I use social media to share valuable & useful content !Engage my audience & connect with them !Direct traffic to my web site !

What advice do you have today?

Define your brand and know who your are !Align with things that make sense for you !Embrace new technology but don’t go after every new shiny object - Research/test - some will fail !Use platforms & applications that will help you provide better service !Leverage what you already have. - I’m leveraging Leadstreet in a big way!