INNOVATIVE TECHNOLOGY SOLUTIONS Analyst Meet March 26 th , 2007 Pune, India A CMMI Level 5 Company www.zensar.com Zensar Technologies – Becoming the Innovation Leader
Apr 01, 2015
INNOVATIVE TECHNOLOGY SOLUTIONSAnalyst Meet
March 26th, 2007
Pune, India
A CMMI Level 5 Company www.zensar.com
Zensar Technologies –Becoming the Innovation Leader
AgendaAgenda
• Market size- Opportunities
• Innovation @ Zensar
• Business Outlook
• Strategy to achieve Business Plan
• Organisation Structure
InnovativeTechnology Solutions
Business Process Outsourcing
Service LinesService Lines
Application DevelopmentApplication Support & MaintenanceInfrastructure ManagementIndependent Testing ServicesConsulting
Application Portfolio Management
Enterprise Application Services
Service LinesService Lines
HR Shared ServicesKnowledge Process Outsourcing Transaction ProcessingVoice
Application ModernizationEmbedded SystemsProduct Engineering ServicesLegacy Migration
Enterprise Resource Planning [Oracle/ SAP, PSBusiness Intelligence and Datawarehousing
TelecomUtilities
Retail Manufact
uringPharmaTextile Dairy
Financial Services
Engineering Services
Global Market ShareGlobal Market Share
Practice Global Market Share
Embedded Software
Embedded (Software +IC+ Boards)
$ 3.5 Billion
$ 88 Billion
Global Software Product Market
Indian Product Development Market
Outsourced Product Development Market
$ 180 Billion
$ 8-10 Billion
$ 11 Billion
Financial Services
Global IT Financial Services Spend
$ 430 Billion
$ 154 Billion ( 2007)
Signals of ChangeSignals of Change
• Customers satisfied on certain dimensions of outsourcing:-
Loss of control on applicationsLoss of control on applications Reduction of role for core architectsReduction of role for core architects
• Dissatisfaction along other dimensions:-
Domain expertise in vendor communityDomain expertise in vendor community Time to marketTime to market Pricing modelsPricing models Vendor issues – cost, attrition, knowledge Vendor issues – cost, attrition, knowledge
managementmanagement
ITS VisionITS Vision
• Mission/Vision: Transformation Partners by providing
Innovative business & technology platforms
• Goal: Revenue 100 M$ by 2010
Innovation Journey of ZensarInnovation Journey of Zensar
Survive StrategizeConsolidation
Practice Prevail
2001 – 03 2003 - 06 2006-08 2007-09
Val
ue
Pro
gre
ssio
n
Time
• Tools
•BPF
•SBP
• Communities
•Partners
•SMEs
Problem solving Frameworks Solution patterns Virtual global delivery
VGDMSaaS
2008-10
SOLUTION
Standard Processes and Practices
Standard Processes and Practices
BUSINESS
NEED Framework Guidelines
Framework Guidelines
Design Development Testing
RepositoryVertical Specific Solution Patterns
Foundation Library
Blueprints
Deployment
Set of Tools
Testing Tools
Documentation Tools
Platform2
Platform1 Analysis
Profilers Transformers Compilers
Modeling Tools
UML/BPMN
The Model Driven FrameworkThe Model Driven Framework
Program Analyzer Blueprint Foundry 3.0Zensar IP
Silica – A case studySilica – A case study
• Silica – an asset management product company
• Customers are HSBC, Investek
• Approached Zensar with the maintenance of three products : Fiscus, Silica and IME
• The product Fiscus had 8 million lines of code and no documentation
• The challenge was to reverse engineer, draw specifications, forward engineer, develop and support the product with no existing documentation
• The SBP framework was formally established with the success at Silica
• The client was very satisfied with the outcome and has decided to move the other products into this framework with a view to quality software development
• Today Zensar is architecting an integrated product which combines all the three products for Silica using the innovative framework
The Innovation Touch..The Innovation Touch..
• Create a virtual global delivery model:-
• Integrate Global Talent including Customer Integrate Global Talent including Customer capabilitiescapabilities
• Embed Frameworks for service deliveryEmbed Frameworks for service delivery• Implement ERP for IT service provisioningImplement ERP for IT service provisioning
• Steal a few ideas from Manufacturing:-
• Rigorous Focus on Formal Requirements Rigorous Focus on Formal Requirements Specifications & Solution DesignSpecifications & Solution Design
• Automated & Distributed ManufacturingAutomated & Distributed Manufacturing• Collaborative participation by CustomersCollaborative participation by Customers
Process Innovation- GDPProcess Innovation- GDPGlobal Delivery PlatformGlobal Delivery Platform
Delivery Hub Running ERP/SBP
Order Complete
Order Processing
AllocateTrack
Monitor
Design
Distributed Solution Design
Develop
Design Transformation
Test
Distributed Testing
Req.Analysis
Requirement specs by Customer Reps &
SMEs
Order Entry
Customer Approval of Order
Customer Sign-Off on Order
Zensar Innovation Hub Gdansk, Poland
Zensar HQ -Pune- LAN
Web-Portal Server1. Registered modelers:
• can update data• can view allotted
projects, deadlines and other relevant project metrics
• Publish their calendar2. Project Managers:
• can publish project metrics
• Grant/Revoke privileges, restrictions
• Can query for resources3. Customers:
• Transparently view progress
• Seek design Updates• Initiate change
requisition• Seek automated reports
4. Manage BPF roles, model repository, model versioning, design templates and patterns.
Collaboration Server• Identity server• Collaboration server
SBP Server• Code-generator Service• Design Versioning Server• Clustered Model repository
Service
BPF Interface server• Manages Repository-Client
interaction• Proxies SBP and
Collaboration services
4000+ Km(Geographically)
BPF Client and Modeler
Web-browser communication
BPF Client -BPF Interface Server Communication over Internet
Server-Server Communication
LAN Communication
Legend:
GDM Datacenters
Pune-Hyderabad
Customer
Innovation Hub @ PolandInnovation Hub @ Poland
Dashboard on Demand
Dashboard on Demand
Application Design
Benefits of the VGDM -Benefits of the VGDM -SBP ApproachSBP Approach
• Rapid, High Quality & Cost effective model-to-code software development paradigm
• Focus on the Business Process & Application Design
coupled with automation
• Rich Solution Blueprints repository to leverage existing assets, providing significant improvements in ROI & turnaround time
• Lower maintenance cost as changes are implemented at the BluePrint level rather than the source code
• Blueprints are platform agnostic and can be targeted across diverse platforms, including future ones
• Partner & Customer SME can collaborate using the VGDM & therefore ensure that we downplay the threats of outsourcing
• Penetrate Non- English countries using collaborative model for Successful implementation
• Enables a vibrant Community-Corporate partnership benefiting both entities
• Truly distributed engineering bringing in global talent pool using a community model to meet customer price points
What does VGDM mean to…What does VGDM mean to…
• Zensar: – Access to expertise and human resource across the globe.– Consistent and best practices in software development
and maintenance – Reusable models and patterns to accelerate application
development.– Access to Zensar expertise pool.
• Customers:– Expert consulting and opinions on best practices by
consultants world over– Engineered Applications, not spaghetti software.– Hassle free enhancements to application by changing the
process flow at model level and not interfering at code level
• Community:– Access to a world class distributed modeling tool and
collaboration environment.– Early deployment and commercialization of Open
Standards and Technologies– A trustworthy partner in Zensar - enabling community
development
AchievementsAchievements
• 8 out of Top 10 BFSI in SA are our customers
• Top Fortune 50 customers like Credit Suisse, UBS have grown significantly in BFSI space
• 8 yrs of successful Embedded Service for Fujitsu due to continuous Research in New –technologies
• Over 17 leading customers in Product Engg Space (Silica)
• A few companies have a leadership position in this area
Moving towards software as a serviceMoving towards software as a service
• Business process management enabled by SOA: Business process management combining software capabilities and business expertise to accelerate process improvement and facilitate business innovation - Domain areas : Retail, Finance
• Service creation: Creating flexible, service-based business applications that expose business behavior as a service and also reuses business logic which is exposed as a service. - solution patterns
• Service connectivity: Link people, processes and information with a seamless flow of messages and information from virtually anywhere at anytime using anything by making assessable a set of core services available to a variety of applications - virtual global platform
• SOA design: Aligning the modeling of business design and IT solution design through a set of roles, methods and artifacts to render a set of explicit business processes .
• SOA governance: Define the policies, processes, and tools that oversee who owns a service, who can use it, how it can be used, and when it will be available to those needing it.
ITS offeringsITS offerings
• Product Engineering Services
• Extended Embedded Services
• Banking Financial Services Industry
Product Engineering ServicesProduct Engineering Services
•Model Driven Re-Engineering•Migration•Re-Engineering•Extensions
•Model Driven Release Management
•Traditional Support•Fixes to Features•Feature to Enhancement•Version Management•Internationalization
Extended Embedded systemsExtended Embedded systems
Future VerticalsExisting Verticals
EES Practice
High Tech Manufacturing
Telecom & MobileSemiconductor &
EmbeddedR&D & New
Competencies
Service Offerings• Device &
System Evaluation Tools,
• Firmware development
• R&D
Service Offerings• S/W, IVRS, • Routing &
Switching• Network
Storage• Mobile Apps
Service Offerings• Embedded
system development,
• Apps Engineering
• Automotive • Retail &
logistics,• Gaming &
Entertainment
Risk & Regulations
– Financial Risk System – Credit & Market Risk
– Operational Risk – Business Continuity Planning – Basel II
FS COE
Insurance
– Claims administration
– Pension Plans
– Policy Administration
– Annuities
Banking
– Private Banking & Customer Relationship Strategies
– Payment – Check Clearing & Settlement– Trade Finance– Investment Banking
Capital Markets
– Trade Processing, Clearing & Settlement – Equities, Derivatives – Fixed Income Securities– Risk Management – Asset Management– Fund Administration– Regulatory Compliance
BFSIBFSI
SBP led services - An OutlookSBP led services - An Outlook
2003-04 2004-05 2005-06 2006-07 2007-08 2008-09
Revenue (USDM)
3.0 7.0 14 28 50 75
Growth YoY%
- - 100 100 70 50
Business ChannelsBusiness Channels
Supply
SM IT service Cos
Academic Institutions
Communities
Demand
Govt. Departments FTO,SM Businesses
Start-ups, IP Marketplace
Leverage Distributed Capabilities!
ideas
experience
intellect
Americas
Asia Pacific
Europe
Communities
Business Model InnovationBusiness Model Innovation
Academic Inst.
Small & Medium IT Cos.
Communities
Individuals
SME ISV/OEM
GDP
Partners
Go to Market – in progressGo to Market – in progress
• Supply side ramp-up: Generate a network of skills & niche capabilities
• Popularize business model and tools in customer community and users– To enable garnering of best resources across industry and
geographiesInternet based marketing
• Business Branding
• Create collaterals
• Liaison with user communities & small/mid size companies – build the network
• Sell to companies with potential for license fees
Strategy To Achieve Business PlanStrategy To Achieve Business Plan
• JV with EZA for Japan Market Penetration & China Delivery Center for penetration in Asia Pacific and Acquisition of telecom software company to grow in Embedded space
• Eastern Europe Near Shore Delivery Center at Poland to penetrate BFSI Europe and Latin American Markets
• BEE Company JV for leadership in SA in BFSI and Govt.
• Sales Focus on BFSI, Retail, Hi-tech, Telecom verticals
• Domain Specific platform and Frame work to enable provide Software as Service
Investments Investments
• To Acquire Telecom software company in china and BFSI software company in EE and Australia
• To Build Embedded technology solutions for Specific domain
• To Research in SOA and create Solution patterns , Domain specific models and languages which would enable ITS to offer SaaS
• In Marketing & Brand Building to Promote GDP platform, Community creation and SaaS model
ITS -StructureITS -Structure
Focus•Incubate and disseminate innovation across Zensar•Act as the future growth engine for Zensar via innovative offerings
ITS SBU Head V Balasubramanian
Extended Engineering Services
C.P.Limaye
GDP ServicesVijay Gaikwad
Financial Technology Solutions
Vijay Saradhi
Product Engineering Services
Narendra Joshi
Japan and AusSudhir Mathur
SE AsiaJ Partha
Eastern Europe &Nordic
V. Shankar
IMEAYogesh Patgaonkar
MarketingSunil Mansharamani
ADMPushpal Kapadia
Thank You
A CMMI Level 5 Company www.zensar.com