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Innovative Solutions and New Products for Telecom Giants

May 24, 2015

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InomeraResearch

With the boom of smart phones, telecom companies faced new unmet needs of their customers. With our experience in this industry, we are introducing new solutions and products that fit today's needs.

Our products include e & m Commerce, Mobile app engagement platform, Single touch Point, and mobile apps.
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Page 1: Innovative Solutions and New Products for Telecom Giants

Telecom solutions

Page 2: Innovative Solutions and New Products for Telecom Giants

Inomera Research is a software development and solutions company

Introduction

• Focusing on telecom, retail, e&m-commerce and finance industries

• Operates in Turkey, UK, and middle east

• More than 100 projects in mobile business, e-commerce, finance, ERP, CRM, ECM

• Experienced in product development and owner of Netmera

Page 3: Innovative Solutions and New Products for Telecom Giants

We enable businesses to touch their customers at the right time, with the right

content, at the right place.

We help you to touch your customers

Mission

Page 4: Innovative Solutions and New Products for Telecom Giants

Inomera Telecom Services

Netmera Powered Products

Touch your customers through your mobile apps

Single Touch PointYour channels should

recognize your customers and respond to their

needs

E&M CommerceEnd to end e-commerce m-commerce solutions

Mobile appsReady made or custom mobile apps tailored for

telco needs

We help you to touch your customers

Page 5: Innovative Solutions and New Products for Telecom Giants

Inomera Telecom Services

Netmera Powered Products

Touch your customers through your mobile apps

We help you to touch your customers

Page 6: Innovative Solutions and New Products for Telecom Giants

What is Netmera?Netmera is a mobile app engagement platform

SDK REST API CONTROL PANEL

• Integrated to your mobile app and backend systems• Understands customer needs and context and delivers related

messages thru mobile app• Is controlled by a very easy to use control panel

Page 7: Innovative Solutions and New Products for Telecom Giants

Netmera Services

Segments &Targeting

Engagement Analytics

PushNotifications.

BeaconManagement

Page 8: Innovative Solutions and New Products for Telecom Giants

Netmera Engagement Cycle

Segment and target user

Create a message

Analyze

Repeat

Page 9: Innovative Solutions and New Products for Telecom Giants

1. Find the right personDepend on users in-app

behaviors such as:• Open rates

• Time spent in app• Purchasing frequency

Use their own preferences:•Demographics•Interests•Mobile devices•CRM Tags

Location•Geo Location•Geo Fences•Micro Location

Autotrigger your messages based on:• In-app user actions

• Events happening in your system

Page 10: Innovative Solutions and New Products for Telecom Giants

2. Create a messageReach your users with:

Regular push campaigns• Add parameters•Custom sound•Badge increment•Vibration

Rich push campaigns•Insert images•Links•Maps•Video etc…•Store them in push inbox

Pop-ups•Reach even opt-out users•Design pop-up size based on your needs•Insert rich media

Page 11: Innovative Solutions and New Products for Telecom Giants

3. Analyze

Campaign Analytics•Success rates•Push open rates•Click through rates•Device info

App Analytics•App open rates•Time in app•Install rates•Specific user actions

Bugs and errors•Exception details•Exception grouping

Page 12: Innovative Solutions and New Products for Telecom Giants

Enrich messages with rich media

With Netmera you can send rich media content

Price this product as Premium SMSBoth targeting and rich

media makes this service a premium tool.

Offer operator CRM/Segmentation Capabilities for Mobile Apps Combined with Rich Media Notifications.

Offer this service to mobile marketing customers as a premium mobile marketing tool

Rich push notifications for mobile marketing

Netmera powered products/ 1

Use operator CRM/segmentation

capabilitiesMobile marketing

customers can benefit from your targeting

capabilities

Page 13: Innovative Solutions and New Products for Telecom Giants

Send rich push like SMS

You can deliver mobile marketing customers’

messages this way, plus you can do targeting

Telecom operators distribute their own devices. Embed this service in Android devices that are distributed by the operator.

Rich media messages will be distributed like SMS

Operator segmentations can be used.

App Free Rich Push Service

Netmera Powered Products/ 2

Pre install Netmera Service to the

deviceInstallations are made

before device distribution or remote upload is used for

already distributed devices

Service is pre-installed in the Android device

Price this product as Premium SMSBoth targeting and rich

media makes this service a premium tool.

Page 14: Innovative Solutions and New Products for Telecom Giants

Inomera Telecom Services

Single Touch PointYour channels should

recognize your customers and respond to their

needs

We help you to touch your customers

Page 15: Innovative Solutions and New Products for Telecom Giants

What is Single Touch Point?Your customers need to get single communication from you

Online Sales

Customer service

interface Campaign and offers

Web portalMobile App & Web

Your customers reach you from different online channels, but they need to hear one single voice.

Each customer has different needs and different relationships with your brand.

Single Touch Point helps you build up better relationships with your customers.

Page 16: Innovative Solutions and New Products for Telecom Giants

How does Single Touch Point Work?

Customer visits your touch point

Single Touch Point recognizes customer

thru CSI

Related offers come from “Campaigns and

offers”

Related products come from online sales

Customer sees relevant information

Page 17: Innovative Solutions and New Products for Telecom Giants

Inomera Telecom Services

E&M CommerceEnd to end e-commerce m-commerce solutions

We help you to touch your customers

Page 18: Innovative Solutions and New Products for Telecom Giants

Inomera provides a complete solution for your E&M Commerce projects

A complete E&M Commerce Solution

Web Portal

Product Catalog

Basket Check out &Payment

Mobile Apps

Order management

Campaign Management

CRM Adapters and integrations

Page 19: Innovative Solutions and New Products for Telecom Giants

M-Commerce↘ Native iOS, Android, and Windows Phone Apps

↘ Customer experience designed for tablets & phones

↘ Netmera integration to support loyalty, engagement

and conversion rates

↘ Adaptive with mobile web

EngagementMore

engagement with Netmera

Loyalty and Retention

Increase loyalty and retention with Netmera

ExperienceBest experince

with native apps.

Page 21: Innovative Solutions and New Products for Telecom Giants

Inomera Telecom Services

Mobile appsReady made or custom mobile apps tailored for

telco needs

We help you to touch your customers

Page 22: Innovative Solutions and New Products for Telecom Giants

VAS Store↘ VAS are difficult to discover for smart phone users. The idea is to build

a VAS store, where users can get recommendations based on their

habits and find related services.

↘ VAS marketplace app with a freemium model

↘ A trustworthy reference center for app users, a marketplace for

VAS partners

↘ Targeted recommendations are sent as push notifications

↘ Ability to manage subscriptions in the app, no need for SMS approvals

ExperienceBetter user

experience than SMS

PurchasingEasier subscription

process leads to increased revenue

DiscoverabilityBetter discoverability

for services

Rich ContentDelivering services

via rich push notifications

Info ServiceLondon

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OperatorLotary 2 USD/Hafta >★★★★★ 450 Reviews

HürriyetNews Pack 2 ,4 USD/Hafta >★★★★★ 600 Reviews

ÖSYMExam Results 1 ,6 TL/Sorgu >

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FeaturedTop List

New

Page 23: Innovative Solutions and New Products for Telecom Giants

In this mobile application, customers can login to view their account details, reports, manage their bills and payments, recharge their prepaid accounts, investigate their dashboards, transfer credits, and reach other Turkcell services and products.

Turkcell Utility App

Custom App Developement

Page 24: Innovative Solutions and New Products for Telecom Giants

Custom App DevelopementTurkcell TIM Menu

Page 25: Innovative Solutions and New Products for Telecom Giants

Our referencesInomera Research works with more than 50 companies. These are just some of our customers.

Page 26: Innovative Solutions and New Products for Telecom Giants

Get in touch to learn more about İnomera Solutions

Get in Touch +90 212 287 01 66

[email protected]

İstanbul

London