Innovative Print Solutions Digital StoreFront On-Demand Customized Printing … Universal Graphics Digital StoreFront Generic 07.ppt.

Innovative Print Solutions

Digital StoreFrontOn-Demand

Customized Printing …

Universal Graphics Digital StoreFront Generic 07.ppt

Innovative Print Solutions

Digital StoreFront

IMAGINE …

• Your staff using a branded web site to– Create customized marketing materials –

in real-time– Maintain corporate branding standards

and statements– Receive high quality, full color printed materials

NOW YOU CAN!

Innovative Print Solutions

• A web-based system that can be accessed from any internet connection with no special software required.

• Your site will be branded to match your corporate image.

• Users can customize promotional print material specific to an audience from your online catalog or existing document library and see the results immediately on screen. Use text, graphics, tables and/or charts to make the pieces unique.

• End results are high quality, full-color digital printed pieces.

• Reduction in lead times of new (or modified) printed materials, due to standardization of branding and messages.

• Print only what you need from 25 to 10,000 – no excess printing.

• Environmentally conscious – use less paper – save trees.

Digital StoreFront

Innovative Print Solutions

How it Works

User Logs-in toOnline Catalog

Chooses a Piece and Customizes

User Previewson screen or downloads

PDF

Customized Piece is Added

to Cart

Approved File Goes To Print

Printed Pieces are Shipped

CorporateReviews and

Approves

Innovative Print Solutions

Choose a Catalog Item

Innovative Print Solutions

Customize andSee the Final Result

Online and in PDF

All pieces are in template format

Users have a choice ofpre-defined statements

Only areas designated for customization can be changed

Innovative Print Solutions

The system is flexible and can be adjusted to meet your needs:• The site can be branded to match your corporate image. • Users can customize a new piece or re-order a previously created item. • Use text, graphics, tables and/or charts to make the pieces unique. • See the results of customization immediately on screen. • End results are high quality, full-color digital (or press) printed pieces.

Benefits• Reduces the overall turnaround and fulfillment times of new or

modified materials. • Maintains branding and messaging, while providing the flexibility

of customization. • Print only what you need from one unit piece to unlimited quantities – no excess

printing. • Reduces inventory and destruction/obsolescence costs. • Define user groups with purchasing rights, product visibility, and customization. • Universal oversees all parts of the ordering/printing/delivery process. • Personal customer service.

Flexibility and Benefits

Innovative Print Solutions

Imagine the Uses ofPersonalized Printing

• Healthcare/Managed Market Materials• Sales and Marketing Aids• Postcards/Self Mailers• Meeting Materials• Invitations• Brochures

• And we have many more ideas!!!

Innovative Print Solutions

Try It Out Online

• There are live demonstration pieces available on line at: http://www.univgraph.com/newsite/printing.html

Innovative Print Solutions

Case StudyTime Line Reduced by 7 weeks

• Faster time-to-market of customized pull-through materials, saving 7 weeks of potential lost sales.– A Healthcare Managed Market group needed a faster and more cost

effective system for creating customized pull-through marketing materials.– In the past, when an account was won, it would take 6-8 weeks to have

customized marketing materials approved through the legal/regulatory approval process.

– Now this company is producing over 10,000 customized pieces a month based on a variety of templates for multiple products, all unique to their clients.

• Marketing materials approved within 1 day, go to print and are generally received within 5 days of the order!

Innovative Print Solutions

Case StudyTime Line Reduced by 7 weeks

Previous MethodPrevious Method

Digital StoreFrontDigital StoreFront

Account Win Account Win Customize Approval Customize Approval PrintingPrinting

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8

Account WinAccount Win Customize Customize Approval ApprovalPrintingPrinting

Innovative Print Solutions

Cost Avoidance

• Eliminate the high cost of legacy software – the Digital StoreFront is web-based

• Reduce “time-to-market” – implement marketing strategies faster

• Control excess printing - print only what is needed• Do away with pre-press costs• Streamline the production process• Reduce or eliminate errors with templates• Minimize waste and inventory management/overhead• Track sales results

Innovative Print Solutions

Getting Started

• We conduct a needs-analysis meeting to gather information necessary to begin

• We then provide:• A unique domain name for your

Digital StoreFront• Assistance in developing the

customizable materials• User Training – in person and/or

printed material• Full support – before, during and

after launch

Innovative Print Solutions

Contact Us Today forMore Information

Universal Graphics

375 Morgan Lane

West Haven, CT 06516

Phone: 203-934-4275

Fax: 203-934-4324

Email: [email protected]

Web: www.univgraph.com