Innovative Ideas Need An Innovation Process: Lessons Learned from the Harvard Web Publishing Initiative

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Content management is about managing content

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HWPI is much more than a website building project

people.harvard.edunews.harvard.edu

events.harvard.edupublications.harvard.edu

questions.harvard.edu…

Learning by Doing

Guided by Strategy

Good User Experience

Commitment to Quality

Software for Higher Ed

Responsive and Accessible

HWPI is a disruptive innovation project because we need clients to

change their values

• Sustaining technologies improve established products in ways the market values

• Disruptive technologies introduce a new value proposition to the market

$499.99

Up to 21 ppmFirst page out in 17 secondsRecommended monthly volume 750–2000 pages

$29.99

Up to 5.5 ppmFirst page out in 19 secondsRecommended monthly volume 250–500 pages

For a successful disruptive innovation, you need an

autonomous group, working with customers whose values align

with the product vision

• Relative Advantage• Compatibility• Complexity• Trialability• Observability

• Relative Advantage: Medium• Compatibility: High• Complexity: Medium• Trialability: Low• Observability: Low

Compatibility can have negative consequences when customers bring expectations that don’t

apply

Thank you!