Innovative AdMedia Design with Google Gadgets. Denis Maibaum, Global Product Manager, ZANOX.de AG. 1 Introduction Affiliate Marketing with Google Gadgets.
Jan 12, 2015
Innovative AdMedia Design with Google Gadgets.Denis Maibaum, Global Product Manager, ZANOX.de AG.
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Introduction
Affiliate Marketing with Google Gadgets.
Innovative AdMedia Design with Google Gadgets.Denis Maibaum, Global Product Manager, ZANOX.de AG.
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1. What is a Gadget ?– Anatomy of a Gadget.
– Mashing things up!
– More than iGoogle …
Agenda
2. What are Gadget „Ads“ ?– Anatomy of a Gadget Ad.
– Gadget Ads VS Rich Media
– Google‘s Content Network
3. How to get Traffic ?– Build creative gadgets!
– The Gadget directory.
– Promote your Gadgets!
– See some numbers …
4. How to make Money ?– Try AdSense and PPC.
– Promote your website.
– Publish without a website!
– At last: Gadget AdServers!
Innovative AdMedia Design with Google Gadgets.Denis Maibaum, Global Product Manager, ZANOX.de AG.
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1. What is a Gadget ?
Agenda
Innovative AdMedia Design with Google Gadgets.Denis Maibaum, Global Product Manager, ZANOX.de AG.
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Google Gadgets can contain small applications, little websites or advertising media, they are implemented on iGoogle and various other platforms.
Anatomy of a Gadget
Simple XML
example:
Gadgets are XML files with meta data and a content area.
fleurop_gadget_200x200.xml
Gadgets are rendered into HTML frames hosted by Google servers:
gmodules.com/ig/ifr?url=
Innovative AdMedia Design with Google Gadgets.Denis Maibaum, Global Product Manager, ZANOX.de AG.
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2 types of content:HMTL - content in gadget spec, rendered by Google
– Layout: HTML / CSS Design– Logic: JavaScript (libraries provided by Google)
URL - frame pointing to your URL, not rendered by Google– Layout: HTML + CSS hosted externaly, not cached.– Logic: JS (no IG library usage), PHP, ASP, Java, JSF, etc.
Anatomy of a Gadget, more details …
… about XML Gadget specifications.
3 major parts:1. <ModulePrefs> - characteristics (title, author, size, etc.)2. <UserPrefs> - definition of the stored parameters3. <Content> - programming logic, HTML, CSS, JS.
Innovative AdMedia Design with Google Gadgets.Denis Maibaum, Global Product Manager, ZANOX.de AG.
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Usefull Gadget.* API features:
<Require feature="analytics" /> Gadget tracking with Google Analytics.<Require feature="flash" /> Implementing and caching flash elements.<Require feature="ads" /> Specials for Gadget Ads (interaction-tracking, etc)<Require feature="tabs" /> Pre-designed Gadget navigation.<Require feature="drag" /> Some „drag & drop“ functions.<Require feature="grid" /> More graphical stuff provided here.
Anatomy of a Gadget, more details …
… about built-in Gadget functionality.
Gadgets are cached! Cache TTL can be set.Remote content and images are cached, too.
Cookies allowed within Gadgets!
Innovative AdMedia Design with Google Gadgets.Denis Maibaum, Global Product Manager, ZANOX.de AG.
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API functions to fetch remote content:
_IG_FetchContent (url, func) _IG_FetchXmlContent (url, func) _IG_FetchFeedAsJSON (url, func, n_entries, get_summry)
Any kind of remote content is accessable!
Mashing things up!
RSS feeds Weather data Geo-Targeting & Maps Product data ZX webservices
Whatever !Flight Infos Hotel Rooms
TV programs
News BlogsOther APIs
Innovative AdMedia Design with Google Gadgets.Denis Maibaum, Global Product Manager, ZANOX.de AG.
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More than iGoogle …
all kind of websites other social networks
iGoogle startpage
Innovative AdMedia Design with Google Gadgets.Denis Maibaum, Global Product Manager, ZANOX.de AG.
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More than iGoogle …
More Google containers: Google Browser Toolbar 5, Google Desktop Sidebar, Google Sites and Blogger.com.
Innovative AdMedia Design with Google Gadgets.Denis Maibaum, Global Product Manager, ZANOX.de AG.
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2. What is a Gadget Ad ?
Agenda
Innovative AdMedia Design with Google Gadgets.Denis Maibaum, Global Product Manager, ZANOX.de AG.
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Gadget Ads: “The introduction of this new Advertising format provides advertisers and agencies worldwide with an imaginative, dynamic way to interact with consumers.”
September 19, 2007 by Susan Wojcicki, Google Prod. Manager
Anatomy of a Gadget Ad
link to homepage
current price in EURO
show previous item
show next item
product image
product title deeplinks to
product page
All products (XML feed) shown within a single Gadget Ad!
Innovative AdMedia Design with Google Gadgets.Denis Maibaum, Global Product Manager, ZANOX.de AG.
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2 more examples: Product search inside a Gadget Ad …
Anatomy of a Gadget Ad
search field“send request”
button
pre-filled, content-sensitive!
search results:
(product name, image,
price, deeplink, etc.)
search
results
API call: ZX webservices DB call: Google base
Innovative AdMedia Design with Google Gadgets.Denis Maibaum, Global Product Manager, ZANOX.de AG.
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Gadget Ads VS Rich Media
sponsored slide( )
Innovative AdMedia Design with Google Gadgets.Denis Maibaum, Global Product Manager, ZANOX.de AG.
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Google’s Content Network
How to use Gadget Ads in my AdWords account?
Manual activation, contact your account
manager and send him the XML-file Available only for content network Verify your Gadget Ads via GGAE Support both cost-per-click and cost-per-
impression pricing models
Additional Gadget Ad specifications:
No cookies allowed in Gadget Ads Only standard banner formats (IAB) Images and external files have to be
cached.
Innovative AdMedia Design with Google Gadgets.Denis Maibaum, Global Product Manager, ZANOX.de AG.
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3. How to get Traffic ?
Agenda
Innovative AdMedia Design with Google Gadgets.Denis Maibaum, Global Product Manager, ZANOX.de AG.
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Build creative Gadgets!
1. Re-search: What are the best performing Gadgets right now?
total = 4.973.726 users
on iGoogle DESource: google.de/ig/directory
Innovative AdMedia Design with Google Gadgets.Denis Maibaum, Global Product Manager, ZANOX.de AG.
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Build creative Gadgets!
2. Re-sults (Things, that work):
Mashups: Google services & APIs
News: Newspapers, sports, etc.
Daily new: Every day something new, ie jokes, quotes, tipps, horoscope, etc.
Tools: Notes, Calendars, etc.
Geo-related: Weather forecast, maps, etc.
3. Re-build or Re-peat:• Improve existing gadgets -> open source.• Use free content (jokes, quotes) or DBs.• Redesign existing gadgets -> make it neat!
Innovative AdMedia Design with Google Gadgets.Denis Maibaum, Global Product Manager, ZANOX.de AG.
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The Gadget directory
Gadgets can be published (released) in the Gadget directory:
Manual process: Up to four weeks till visible in the directory.
Check your Gadgets number of users here, separated by Google TLDs.
Add description, title, thumb and screenshot -> improves “CTR”.
Gadget directory connected to iGoogle -> generates traffic!
iGoogle is a new traffic channel within Google !!! Google USA: More than 30% of all Google surfers use iGoogle! (No values for other countries available yet).
Innovative AdMedia Design with Google Gadgets.Denis Maibaum, Global Product Manager, ZANOX.de AG.
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Promote your Gadgets!
Don’t rely on the Gadget directory only:
Tell your friends to get first users (recommended before publishing)
Give your gadgets a home (website). Promote it via SEO and/or SEM. Communicate with users (comments, etc)
Innovative AdMedia Design with Google Gadgets.Denis Maibaum, Global Product Manager, ZANOX.de AG.
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See some numbers …
98,9% referral from Google,
not organic, not paid search!
Other websites implementing
Some of my gadgets
Performance April 2009 (so far):• 1.120.857 PIs (!!!)• 52.288 unique visitors
Innovative AdMedia Design with Google Gadgets.Denis Maibaum, Global Product Manager, ZANOX.de AG.
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4. How to make Money ?
Agenda
Innovative AdMedia Design with Google Gadgets.Denis Maibaum, Global Product Manager, ZANOX.de AG.
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Try AdSense and PPC
… about the performance:
• Try other PPC programs (i.e. amazon, ebay or shopping.com)
• AdSense DOES work – users click on the ads AND are not rejected by them!
• CTR could be better …
AdSense earnings, April 2009 (so far):
Innovative AdMedia Design with Google Gadgets.Denis Maibaum, Global Product Manager, ZANOX.de AG.
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Promote your website!
Create a gadget to drag traffic to your website – INDIRECT monetization!
• “Window” to your users -> direct messages possible.• Creates additional traffic -> CPM, CPO & AdSense earnings rise!
Innovative AdMedia Design with Google Gadgets.Denis Maibaum, Global Product Manager, ZANOX.de AG.
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Publish without a website!
• Gadgets ARE little websites!• Get international and FREE traffic!• Try making up creative Gadgets
especially for a single affiliate
program!• Fit it to the customers / target group!• Try simple but funny concepts!
Ever thought about generating traffic or revenue without having a website online?
Example (incomplete), “The World of Warcraft gold price Gadget”!
Innovative AdMedia Design with Google Gadgets.Denis Maibaum, Global Product Manager, ZANOX.de AG.
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At last: Gadget AdServers!
mouse
over
… now imagine what is possible with PostView, iSales & friends, implemented directly on iGoogle’s start page …
Innovative AdMedia Design with Google Gadgets.Denis Maibaum, Global Product Manager, ZANOX.de AG.
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Thanks for Your attention!
Q & A
Denis Maibaum, Global Product Manager
ZANOX.de AG | Stralauer Allee 2 | 10245 Berlin
T: +49-30-509 691-8007 | Mobil: +49-174-3380093
Email: [email protected]
Web: http://www.zanox.com/de
Blog: http://www.linkmafia.org
Skype: [email protected]
Twitter: http://twitter.com/linkmafia