Boost din front-end med bruger-dreven innovation Wilke Innovations Seminar April 21, 2016 Copenhagen, Denmark “Coming together is a beginning. Keeping together is progress. Working together is success” Henry Ford “Renovation is largely doing the same, but better … Innovation is thinking & doing different”
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Innovations-seminar: Boost din front med bruger-dreven innovation
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Side 1
Boost din front-end med bruger-dreven innovationWilke Innovations SeminarApril 21, 2016Copenhagen, Denmark
“Coming together is a beginning. Keeping together is progress. Working together is success”
Henry Ford
“Renovation is largely doing the
same, but better … Innovation is
thinking & doing different”
Side 2
Velkommen … til Wilke’s Innovations Seminar
Thomas Tuxen2006-12: VP Group Innovation, Carlsberg
Breweries A/S
Side 3
Innovationsambitionen og aktiviteten er begyndt at spire
Side 4
De fleste virksomheder synes at være forbi “den finansielle krise” med et mere optimistisk syn på fremtiden & vækst
Side 5
Investeringsvilligheden er stigende og innovation er så småt ved at komme tilbage på den strategiske agenda …
Side 6
… med henblik på effektivt at drive vækst – profitabel vækst!Growth & profitability levers
Reading market and technology changes for better innovationSustaining innovation Mange etablerede virksomheder er
dygtige til at lytte til kunderne i forhold til at forbedre den eksisterende produktportefølje.
Mange virksomheder investerer tungt i at udvikle videre på de eksisterende tilbud.
Men… Hvordan disrupter man?Hvordan undgår man at dræbe en ide, kunden ikke ønsker lige nu. Og skal man dræbe den?Hvordan finder man de løsninger markedet ikke ved det har brug for?Hvordan kan man rette blikket mod et til at begynde med mindre marked? Hvordan får man et marked som ”ikke eksisterer” til rent faktisk at opstå og blomstre? Hvordan forhindrer man virksomheden i kontinuerligt at overshoote markedet?Hvordan skal man arbejde med en fail fast tilgang? Skal man give innovationsafdelingen frie hænder?
Hvilket problem skal løses?Når vi undersøger folks jobs to be done (hvilke problemer der skal løses), så får vi mulighed for at skabe bedre og mere innovative produkter, og vi bliver bedre til at forstå vores strategiske mulighedsrum.
Hvordan skaber man nye innovationer?En jobs to be done tilgang kan vise nye veje i forhold til at drive strategi, innovere, og spotte fremtidens indsatsområder.
Konteksten er afgørende for at finde de løsninger kunderne har brug for. Gennem en kontekstuel tilgang identificerer vi de løsninger du bør tilbyde som virksomhed for at løse forbrugerens udfordringer.
Styrk din impact!Co-creation handler om at turde inddrage forbrugeren i innovationsprocessen som en medskaber, eller influent på hvordan produkter med succes kan løse deres jobs to be done på den korte og på den lange bane.
Skab stærkere innovationerHvis du vil skabe stærkere og mere holdbare innovationer så bør du tage dine vigtigste interessenter med i innovationsprocessen. Sammen styrker man resultatet af det produkt, eller den service man skal leve af i morgen.
Lær at arbejde med provotyper og prototyper i innovationsprocessen og få et stærkere innovations-output.
Identifying game changing business opportunitiesPave the way for creating breaking business opportunities both on short term and on long term perspectives on existing markets and non-existing markets.
We will define the new strategic arenas suitable for your business to move into and we will help you create the right strategy and innovations for now and for the future.
Scoping & environment readingWhere are we?Why are we here?Where do we need to be?Exponential development and its impact on businessWhat is the strategy palette?
Workshops C-level
Jobs to be doneFunctional, emotional and social dimensions of the jobs to be done.
Strategic Opportunity Areas
Ethnography
Co-creation The value of quick feedback and the purpose of instant reactions
Co-creation sessions with customers & non-customers
Opportunity portfolio
Business estimationDefine growth gap
Volume of business and revenue
Portfolio strength
Walk the Future Back
Anticipate future competition and future disruptive challenges.
Execute a long-term growth strategy with impact today.
LEGO SERIOUS PLAY Workshop – Guiding principles for short-term and long-term growth
A strategic planning process for ensuring future growthSustaining InnovationEnhance existing offerings or improves current operations.Enhance the current strategy and organization structure with the objective of offering rapid and substantial returns in the near future.
Radical InnovationExtending current strategy or introduce new strategies that offer complementary or completely new products and/or services to existing customers or new customers and new markets.Generates new opportunities by reaching new markets or new customers.
Building a better business!LEGO® SERIOUS PLAY® is a radical, innovative, experiential process designed to enhance business performance. It enables you to take a speedy shortcut to the core.
OUTPUTYou will come out with skills to communicate more effectively, to engage their imaginations more readily, and to approach your strategy and innovation with increased confidence, commitment and insight.
The technique improves group problem solving. By utilizing visual, auditory and kinesthetic skills, the Method requires participants to learn and listen, and it provides all participants with a voice. The Method serves as a shared language regardless of culture or position.
STORY MAKINGYou will be building models, giving them meaning through story-making, and playing out various possible scenarios – a process which deepens understanding, sharpens insight, and socially "bonds" together the group as it "plays" together.
WANT TO UNDERSTAND YOUR CUSTOMER?You will experience that the real issues are addressed, and ultimately you will be able to see things through the eyes of your customers or colleagues – and have them view the picture through yours.
"You can learn more about a person in an
hour of play than you can from a lifetime of
conversation" - Platon
Side 32
Dagens program Velkomst & introduktionv/ Thomas Tuxen
Kundecentreret innovationv/ Claus Rantzau & Sanne Dalgaard MadsenColoplast innovation inkl. Eve casev/ Marc BrøndumCarlsberg innovation inkl. Nordic casev/ Pernille ArntAfrunding inkl. effektiv udviklingsprocesv/ Philip N. Alexandersen & Thomas Tuxen