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Innovations as Drivers of Performance in the Hospitality Industry A Study of Selected Hotels in Awka, Anambra State

Sep 05, 2020

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IJTSRD Journal

This study examined innovations as drivers of performance in the hospitality industry A study of selected in Awka, Anambra State. Specifically, the study modelled the effect of product innovation, process innovation, marketing innovation and organizational innovation on the performance Nwangene, Ogochukwu Christian | Dibua, Emmanuel Chijioke | Edoko, Tonna David "Innovations as Drivers of Performance in the Hospitality Industry: A Study of Selected Hotels in Awka, Anambra State" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019, URL: https://www.ijtsrd.com/papers/ijtsrd25296.pdf  Paper URL: https://www.ijtsrd.com/management/operations-management/25296/innovations-as-drivers-of-performance-in-the-hospitality-industry-a-study-of-selected-hotels-in-awka-anambra-state/nwangene-ogochukwu-christian

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http://www.ijtsrd.com/papers/ijtsrd25296.pdf