1 Trust not control Front End of Innovation | 27 th february | Maarten Korz Using the power of the crowds
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1
Trust not control
Front End of Innovation | 27th february | Maarten Korz
Using the power of the crowds
2
59,000
10 million
48
employees
customers
countries
3
@korz
5
6
traditional
cooperation
9
control
=
utopia
26
bytes bricks behavior
31
any time,
any place
32
33
more
entrepreneurship
more personal
responsibility
activity related
how?
39
44
gamification
challe
nges
flow
control
boredom apathy
arousal anxiety
worry
relaxation
skills
control > trust
rules > agreements
instructions > dialogue
commanding > coaching
management > leadership
innovation
team ≠
=
attitude
cooperation
idea implementation proof of
concept project
time
customer
strategy
businesscase
supplier
employee
proof of
concept
53
business
value
it costs
54
own
ux lab
55
open
innovation
56
share
your
idea’s
57
100
1
3
270
5
6
500
10
12
unlimited
internal
standardized
personalised
external
lead user
input NPD
productimprovement
based on customer
feedback
open community
idea generation
58
member
community
59
a a t t i i i i
e e w w k k
innovation
course
ercentage %
of
tim
€ apitalize
the
passion
thank you
@korz
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