INNOVATION PRINCIPLES AT

INNOVATION PRINCIPLES AT

AMAZING THINGS HAPPEN WHEN TECHNOLOGY MEETS CREATIVITY1

2

3

4

DIGITAL BRINGS INSIGHTS INTO CONSUMER BEHAVIOR

CONSUMERS WANT TO ENGAGE EVERYWHERE & ANYTIME

DATA GETS EXCITING WHEN IT’s NOT INSIDE A SPREADSHEET

AMAZING THINGS HAPPEN WHEN TECHNOLOGY MEETS CREATIVITY

1

YTSO

http://youtu.be/P4lJTZinhe4

Streetview Technology

Google Art Project

http://www.googleartproject.com/

3 Live Shop - Sweden

http://youtu.be/ENSG_UDCwcU

2DIGITAL BRINGS INSIGHTS INTO CONSUMER BEHAVIOUR

Black is the new black

Green is the new fast

Social Insights

Product Insights

0

12500

25000

37500

50000

Oct08

Nov08

Dec08

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Feb09

Mar09

Apr09

May09

Jun09

Jul09

Aug09

Sep09

Oct09

Nov09

Dec09

Jan10

Feb10

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Forecast Registrations F/C Based on Searches

Actual Golf Registrations

The Google Crystal Ball?

3CONSUMERS WANT TO ENGAGE EVERYWHERE & ANYTIME

Chevy Camaro – Miss Evelynhttp://youtu.be/TCaCNz0Vml8

VW Passat – Darth Vadarhttp://youtu.be/R55e-uHQna0

1,395,250 38,013,393

mobile

desktop

morning commute

lunch break

tv newsdinner

browsing in the

bedroom?

The size of the screen doesn’t matterThe size of the screen doesn’t matter

Super computers in everyone’s hands

By the end of 2012 36% of Kiwis will have a Smartphone

In 3 years mobile browsers will outnumber desktop browsers

Mobile enables vast possibilities

stronger local intent new interfaces

1 in 3 searches are local 1 in 4 Android searches are voice

Mobile challenges us

3.8m texting related injuries in the UK each year

42% of US teens can send text messages with their phones still in their pockets

Tesco Barcode Scanner

http://youtu.be/Q6w-ktXcVvY

DATA GETS EXCITING WHEN IT’s NOT INSIDE A SPREADSHEET

Mapping NetFlix movie rentals

Aaron Koblin – Amsterdam Text Messages

http://youtu.be/WKuSBbleYuE

Aaron Koblin – Flight Data

http://youtu.be/dPv8psZsvIU

Fast, effective experimentation

AMAZING THINGS HAPPEN WHEN TECHNOLOGY MEETS CREATIVITY

DIGITAL BRINGS INSIGHTS INTO CONSUMER BEHAVIOR

CONSUMERS WANT TO ENGAGE EVERYWHERE & ANYTIME

DATA GETS EXCITING WHEN IT’s NOT INSIDE A SPREADSHEET

Google Translate Beatbox

http://youtu.be/KtjYKMtGNRc

Thank You