Innovation-Passion-final pdf copy

INNOVATION IDEATION COLLABORATIONFostering a creative environment.

WHO AM I?

INNOVATION & BREAK THROUGH IDEAS HOW DO WE GET THERE?

A STORY OF INNOVATION ATLANTIS & CARTOON NETWORK

THINGS TO REMEMBER

THE PATH TO INNOVATION

BREAKING THROUGH BARRIERS

HAVING CLEAR GOALS

BRING CONSUMER INSIGHTS

A DIVERSE TEAM = DIVERSE THINKING

MAKING IT SAFE

STRONG COMMUNICATION

ATLANTIS & CARTOON NETWORKBreaking Paradigms l Road to Innovation

INNOVATION PROBLEM SOLVING

INNOVATION CONSUMER INSIGHTS

INNOVATION THE PROBLEM AT HAND

INNOVATION THE BIG IDEA

AGENCY WEEK + SUMMER SAMPLING BEEP PROMOTIONS 

RESORT BRANDING

OBSTACLE COURSE

KIDS CLUB PROGRAMS

COSTUME CHARACTER PARADE

RETAIL

CLIENT HOSPITALITY PROGRAM

SCREENINGS

CONCERT

EXECUTIVE AGREEMENT

THE BAHAMAS?!

ATLANTIS

UNIQUE AGREEMENT

BRINGING THE IDEA TO LIFE

Unique Guest Experience 

Exposure on CN (& Boomerang)  - TV, Social Media, Digital

One-of-a-kind Offering

Positive Brand Association 

Organic Integration CN On-Air 

Sample Content 

Immersive Brand Experience

Positive Brand Association 

Retail & Sponsorship Activations 

Exposure in Atlantis Media

Campaign

BOTH PARTNERS WIN

SYNERGYSTRONG FOCUS ON

CONSUMERS + THEIR EXPERIENCE

INTEGRATE BRANDS ORGANICALLY

LEAN-IN FACTOR: BOTH GIVE MORE

EVOLVE TOGETHER

COMPANY CULTURES / VALUES ALIGN

SURPRISE BENEFITParents think more positively of BOTH brands

Aspiration with Parents and Kids

- 78% of respondents who rated their overall Cartoon Network @ Atlantis experience considered it Good to Very Good. 

- 19% of Children's perception of CN changed for the better; 18% of Parents' perception of CN changed for the better

- Nearly one-quarter said the event increased their likelihood of watching Cartoon Network

- 10% of guests book because of CN@Atlantis experience

KIDS & FAMILIES WIN

FOSTERING INNOVATION

BREAKDOWN THE BARRIERS

CLEAR GOALS

CONSUMER INSIGHTS

DIVERSE TEAM & THINKING

MAKE IT SAFE

STRONG COMMUNICATION

THANK YOU