Innovation Managment Francesca Cabiddu March 16 2015 Innovation what it is and why it matters
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Innovation Managment
Francesca Cabiddu
March 16 2015
Innovation what it is
and why it matters
Outline
Innovation and creativity
Models and modes of innovation
Dimensions of innovation space
Degree of novelty
Discontinuous innovation and creative destruction
Innovation = Creativity
Creativity? Invention? Innovation?
1. Creativity: It is the capabilities or act of conceiving something original or unusual
2. Invention: It is the creation of something that has never been made before and is recognized as the product of some unique insight
3. Innovation: It is the implementation of something new
Innovation and creativity
Innovation begins with creative ideas,
creativity by individuals and teams is a starting point for innovation; the first is a necessary but not sufficient condition for the second
Models and Modes of Innovation
Dimension of innovation space
Four Dimensions of Innovation Space
Product innovation
Innovate in WHAT we do
Process innovation
Innovate in HOW we do it
Position innovation
Innovate in marketing mix and strategy
WHERE; WHO; HOW MUCH
Paradigm innovation/or Business Model
Innovate in HOW we make money
Product innovation
product – changes in the things (products/services) which an organization offers
Process innovation
Process -changes in the ways in which product and service are created and delivered
Product innovations
• product used by consumers
Microwaves, computers, mobile phones, etc
• Products used by firms
Shipping containers, computers, robots, etc
Process innovations
• Used by consumers
Fast food, air travel
• Used by firms
Assembly lines, software
Position innovation
position – changes in the context in which the products/services are introduced
Haagen Dazs ice cream
Paradigm innovation
paradigm – changes in the underlying mental & business models which frame what the organization does
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The Ford Model T
© 2013 John Wiley & Sons Ltd. www.innovation-portal.info
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DEGREE OF NOVELTY
What are the degree of novelty?
?
Degree of novelty
Incremental
• Is evolutionary and linear
• Most innovations are incremental
• Builds on existing knowledge bases and provides small improvements in current product lines/processes
Radical
Is revolutionary and not linear
are comparatively rare (at the most about 10 per cent of innovations are radical)
is often associated with the introduction of a new technology
DEGREES OF NOVELTY
Incremental:
What we already do but better
Radical
New to the world
Discontinous innovation
What happens when the game change
?
Creative destruction
Where there is a costant search to create somethingh new whichsimultaneously destroys the old rulesand established new ones
Change of this kind can come from
the emergence of a new technology
Changing the dominant business model
Ice industry
1880s today
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