Innovation is a Serious Game

Innovation is a Serious Game Hélène MICHEL

[email protected] @helenemichel3

How a virtual cow changed my life

Hélène MICHEL - Serious Games - 2015

Hélène MICHEL - Serious Games - 2015

Serious Games Strategies in Higher Ed

Hélène MICHEL - Serious Games - 2015

Evaluating the performance of a training process

Kirkpatrick & Kirkpatrick (2006); Philips (2002)

Reaction

Results

ROI

Doing

Learning

Knowing – Doing Gap

Serious games allow us to…

Be responsible B

Understand complexity

Be involved

Train

Recruit

Given this context,

what is the b-schools’ game plan ?

Level 1: Recycling

#Ex1 : Create Business Ideas using a Rubik’s Cube

Hélène MICHEL - Serious Games - 2015

#Ex2 : L’Oreal game to train hairdressers

Estimated performance of the «Recycling » strategy

Doing

Reaction

Results

ROI

Learning

Great! But…

« I didn’t expect

to become an hairdresser… »

Level 2: Ready-to-wear

Daesign – Chambery Business School

Doing

Reaction

Results

ROI

Learning

Estimated performance of the « Ready-to-wear » strategy

« What am I paid for?

Providing license codes? »

Level 3: Home-made

A new form of intellectual contribution ?

?

Doing

Reaction

Results

ROI

Learning

Estimated performance of the « Home-made » strategy

« It was stimulating and fun.

But I am not going to do this again!

It’s not my job! »

Level 4: Haute-Couture

How do you get funding for this?

Developing a « funded » project

Waiting for donations from generous alumni

Harassing the Board for an investment

The forgotten « WP5 »

Work Package 5: Valorization

Examples of tasks:

T1: Organizing a conference

T2: Creating new training programs

T3: Developing a serious game

Hélène MICHEL - Serious Games - 2015

Smartifacts

Hélène MICHEL - Serious Games - 2015

Doing

Reaction

Results

ROI

Learning

Estimated performance of the « Haute-Couture » strategy

« Are we becoming editors?

Who is going to answer to the hotline?

Who will send the licence codes? »

Level 5: Co-design & co-branding

B-schools: from customers to partners

B-schools

1. Content

2. Visibility on the higher education market

3. Academic legitimacy

SG Editors

1. Game Design

2. Innovative pedagogy

3. Distribution capabilities

Doing

Reaction

Results

ROI

Learning

Estimated performance of the « Co-branding » strategy

The « serious » cycle

Recycling

Ready-to-wear

Home-made

Haute-couture

Co-branding

Select your strategy

Is the topic of SG in your b-school’s strategy ?

Yes No

Is there a market ?

No Yes

External Internal only Co-branding with an editor

Haute-couture

Find another topic

Do you have the financial resources ?

Home-made

No Yes

« What if the Innovation was out there? »

Eiben, Christopher; Siegel, Justin; Bale, Jacob; Cooper, Seth;

Khatib, Firas; Shen, Betty; Players, Foldit; Stoddard,

Barry; Popovic, Zoran; Baker, David (2012). « Increased Diels-Alderase activity through backbone remodeling guided by Foldit

players ». Nature Biotechnology 30 (2): 190–192.

Retrieved February 22, 2012.

Doing

Reaction

Results

ROI

Learning

Estimated performance of the « Learning » Process

Innovation

How to develop an Innovation Strategy with Games?

Co-design & Crowdfunding

with Students and Companies

Hélène MICHEL - Serious Games - 2015

#1 Developing our Serious Games Portfolio

Hélène MICHEL - Serious Games - 2015

#2 Deploying Games in Innovation Spots

#3 Presenting games as a differenciation tool in innovation

Hélène MICHEL - Serious Games - 2015

#5 Developping a Method to design Games for Innovation

#6 Creating a Playground

Hélène MICHEL - Serious Games - 2015

#7 Offering a mobile experience

Hélène MICHEL - Serious Games - 2015

#8 Training Game Masters

Hélène MICHEL - Serious Games - 2015