Innovation in the development of tablets

Natan M. Saad-Lipshitz © 2013

Innovation in the Development of Tablets

Programa Líderes Académicos Tecnológico de Monterrey Campus Querétaro

Natán M. Saad-Lipshitz February 2013

1 Innovation in the Development of Tablets


Innovation is Time Relative Today’s edge-technologies were dreams ~30 years ago

Innovations of today may be obsolete in 5 years



Why Innovate? Because everyone else is doing it…. ◦ Are they? Or just wishing they are?

My boss/teacher told me to innovate…

My boss’s boss told us we have to!

Innovate or die?

I took a class in innovation and it was fun and cool!



For whom do you Innovate?

For the CEO, who has an innovation project

For the good of humanity

For the executives and the stock holders

For myself and my family

FOR THE CUSTOMERS!



Innovation Facts You need to innovate to survive in

business

Your competition is innovating

Your customers demand innovative products/services

Innovate or your products/services will become obsolete and sales will disappear



Definitions: The act of introducing something new

A new idea, method or device

The successful exploitation of new ideas

Change that creates a new dimension of performance

The process of making improvements by introducing

something new


http://en.wikipedia.org/wiki/Innovation


Differentiation and Focus

One size does not fit all

Innovate and die vs. innovate or die

Innovation is broadly chaotic - complex and interactive


By: Bob Hodgson, June 2007

Natan M. Saad-Lipshitz © 2013 8 Innovation in the Development of Tablets

http://www.dealingwithdarwin.com/


http://www.dealingwithdarwin.com/theBook/flash.html By Geoffrey A. Moore

http://www.dealingwithdarwin.com/theBook/flash.html


Innovators and Imitators

Do you need to be first to market with an innovative product/service?

◦ Trend setters

◦ Incremental Changes

◦ Leap frogging

◦ Imitators



Innovators and Imitators Disruptive Innovation

Application Innovation

Product Innovation

Platform Innovation



By Geoffrey A. Moore



What can be innovated

A new Service offering

A different way to offer a Service

A process (manufacturing, billing, teaching, learning, etc.)

A new product or product category

A feature of a product



Evolution of a Feature: The Pen

Papyrus, pen, and inkwell from ancient Egypt

Papyrus was used as a writing material as

early as 3000 BC and as late as 1000 AD


The “New World’s” Pen

August 2, 1776:The Declaration of

Independence is signed


2013: Montegrappa Fountain Pen

1700’s: basic pen

Materials : Resin,

Rhodium plated finish

Fountain pen filling

systems : Cartridge /

Converter

Nib : Stainless Steel

with Iridium point

Craftsmanship

Techniques : Turning

http://www.google.com/url?sa=i&rct=j&q=old+fountain+pen&source=images&cd=&cad=rja&docid=DnHTv6OMePUHtM&tbnid=qKb_djTk4LOChM:&ved=0CAUQjRw&url=http://kardsunlimited.com/blog/universal-letter-writing-week/&ei=HXQhUZDoKInc2AXRz4HABw&bvm=bv.42553238,d.b2I&psig=AFQjCNGlJlA1sDESEzqU_pLIUu42UQawpw&ust=1361233253027741


Ballpoint Pen


Space Pen: NASA Version

http://www.google.com/url?sa=i&rct=j&q=nasa+pen&source=images&cd=&docid=bZMgazKoB8t5mM&tbnid=tRNNglDNF8O-nM:&ved=0CAUQjRw&url=http://bergheimfollies.blogspot.com/2012/04/your-government-at-work.html&ei=qnchUeqLOaHr2QXUuYCQBQ&psig=AFQjCNGyZyHI33uIJXE6sFCA2vDQixaVeg&ust=1361234050977782


Space Pen – Russian Version


1965: RAND tablet (also called Grafacon)

1983: Tandy Z- PDA 1987: Apple Newton

Digital “Pen”


Mobile Note Taker Digital Pens


Digiscribble • Capture natural handwritings and drawings while being away from

computer. • Save captured handwritten notes into built-in flash memory. • Upload captured handwritten notes to computer via USB connection. • Act as a digital ink pen with hovering and mouse functionality to

directly write into Windows Vista and Office 2007. • No installation is required to activate digital ink in Vista and Office

2007. • No need for special paper.

Logitech IO2 Digital Pen • You can convert the written text to Microsoft Onenote

2003, Word XP 2003, MS Windows tablet PC Journal software.

• You'll also be able to convert to email for a whole host including, AOL mail, Eudora mail, Lotus Notes, Hotmail and Netscape, but check to see the detail.

• Despite the range of software supported, you'll need Win 2000 or XP to use this device. There is nothing here for Mac


Samsung Galaxy Note: 2012



Microsoft Surface Pro Pen: 2013


On the Edge: The Microsoft Surface Digital Stylus Pen • The Microsoft Stylus Pen Patent, the pen comes with an

internal light source and light guide that allows writing or touch to penetrate a screen display.

• While the light projects the digital ink onto the screen, it could not do so unless an extra sensor layer tracks the movement of the pen on the screen.

• This movement tracking (involving sensors) happens by way of a camera planted inside the stylus.

• Via wireless connection, the camera transmits signals to the sensor layer.

http://www.google.com/url?sa=i&rct=j&q=surphase+pro+pen&source=images&cd=&cad=rja&docid=MO2S7Ea_02020M&tbnid=Q6zC8gha0pZakM:&ved=0CAUQjRw&url=http://arstechnica.com/gadgets/2013/02/microsoft-surface-with-windows-8-pro-hotter-thicker-faster-louder/&ei=u4MhUdmJGpS42gXP3oHQBA&psig=AFQjCNGwrIRxVqWnfPj_cK15E6NbwOrSkA&ust=1361236888839464


The Evolution of Tablets



3,100 BC Development of Writing



Tablets over time



Portables over the last 30 years


DELL XPS 12 Convertible Tablet

DELL XPS 10 Tablet with detachable Keyboard Osborn 1

http://www.dell.com/content/topics/topic.aspx/global/products/video/en/xps_10_channel?c=us&l=en&s=dhs&cs=19&~ck=mn&~lt=bodyonly


~30 years ago: Osborn 1


System Osborn 1

Introduced April 1981

Price US $1,795

Weight 24.5 lb.

CPU Zilog Z80 @ 4.0 MHz

RAM 64KB

Storage Dual 5 ¼” Floppy 91KB ea.

Display 5” 53x32 text


Today’s Tablets: DELL XPS 10


System DELL XPS 10 Tablet with detachable Keyboard

Introduced December 2012

Price US $679(tablet+KBD) /US $499 (tablet)

Weight 2.9 lb./1.4 lb.

CPU Qualcomm® Snapdragon™ S4 1.5GHz

RAM 2 GB = 2,000,000 KB

Storage 32GB or 64GB = 32,000,000KB eMMC

Display 10.1” HD display (1,266x768) w/multitouch



The time needs to be right!



US Tablet Launches in 2011



Microsoft Surface 2012


Microsoft Surface Commercials


http://www.youtube.com/watch?feature=player_detailpage&v=crZOgnc8cS8

http://www.youtube.com/watch?v=4d5xkULjc50

http://www.youtube.com/watch?feature=player_detailpage&v=iB5txqIl8jQ

http://www.youtube.com/watch?v=P1DgCX6z3Fk


Countless choices for consumers



Innovation at Amazon




Innovation at Amazon: Products




Innovation at Dell: 2010-2013



First 5” tablet/phone: Streak 5”


http://en.wikipedia.org/wiki/Dell_Streak


A Killer Feature – GPS Navigation



First TMO Tablet w/4G: Streak 7”



Evolution tablet: Streak 10”


Android 3.0 Honeycomb. New UI designed from the ground up for tablets. Android

3.0 is a new version of the Android platform that is specifically optimized for devices

with larger screen sizes, particularly tablets. It introduces a brand new, truly virtual

and “holographic” UI design, as well as an elegant, content-focused interaction

model.

Innovation: First Dell WiFi tablet sold in China


Work & Play: Dell XPS-10 Tablet


The Dell XPS 10 embodies the intersection between work and

play with intuitive touch capability, long battery life and

mobile keyboard dock for enhanced content creation and

business productivity.



What is next in Tablets?



Thanks for your participation! Natan Saad-Lipshitz [email protected]


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