Innova&on Ecosystems Network Orchestra&on for Startups, Growth and Globaliza&on Martha G Russell, PhD MediaX at Stanford University Neil Rubens, PhD University of ElectroCommunicaAons InnovaAon Ecosystems Network
Innovation Ecosystems and Network for Startups, Growth and Globalization,Ien japan12-13-12
Oct 28, 2014
Innovation Ecosystems and Network for Startups, Growth and Globalization, IPRC, Tokyo Japan, December 13, 2012, Martha G Russell and Neil Rubens, IEN,
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Innova&on Ecosystems -‐ Network Orchestra&on for
Startups, Growth and Globaliza&on
Martha G Russell, PhD MediaX at Stanford University
Neil Rubens, PhD
University of Electro-‐CommunicaAons
InnovaAon Ecosystems Network
Overview
• Ecosystem PerspecAve • Data Driven VisualizaAons of InnovaAon Ecosystems
• Some Examples – Silicon Valley – Paris – Tokyo
• ReflecAons and OpportuniAes
ECOSYSTEM Heterogeneous and conAnuously evolving set of firms that are interconnected through a complex, global network of relaAonships. [Basole et al., 2012]
H-‐STAR
HUMAN SCIENCES AND TECHNOLOGIES ADVANCED RESEARCH INSTITUTE
RELATIONSHIP INTERFACES FOR DISCOVERY COLLABORATIONS
Goal: Do something together neither of us could do by ourselves.
Research on people and technology — how people use technology, how to be[er design technology to make it more usable, how technology affects people’s lives, and the innova&ve
use of technologies in research, educaAon, art, business, commerce, entertainment, communicaAon, security, and other walks of life.
at S T A N F O R D U N I V E R S I T Y
The REAL Issue Deep Knowledge with Wide Applicability
IN THE HEART OF SILICON VALLEY IN A CULTURE OF RAPID ITERATION, WHERE DISRUPTION IS CELEBRATED WHERE TALENT, INFORMATION AND CAPITAL RESOURCES FLOURISH
THE ISSUE IS NOT THE RATE TECHNOLOGY TRANSFER THE ISSUE IS THE EFFECTIVENESS OF INNOVATION AND KNOWLEDGE TRANSFER WE CALL THIS “COLLABORATIVE DISCOVERY”
The Media X approach
WORK ON BOLD IDEAS WITH BUSINESS, TEST SUCCESS/FAILURE CONDITIONS, ITERATE RESULTS QUICKLY, TRANSFER INSIGHTS AT EVERY STAGE
at S T A N F O R D U N I V E R S I T Y
CSLI
Eng
EE Psy
Ed
SSP
SCIL
SUMMIT
PBLL
GSB
Ling CHIMe
Art
!!!!
Discovery Collaborations !Span Stanford Labs!
School of Education; Education and Learning Sciences
Digital Art Center
Graduate School Of Business
Communication Between Humans and Interactive Media
Stanford Center for Innovations in Learning
Project Based Learning Laboratory
Symbolic Systems Program
Engineering & Product
Design
Center for the Study Of Language & Information
Stanford University Medical Media & Information Technology
Computer Science
Psychology
Linguistics
Phil
Philosophy
Law Center for Legal Informatics
LIFE Learning in Informal and Formal Environments
CS
Electrical Engineering
SHL Stanford Humanities Lab
VHIL Virtual Human Interaction Lab
PBLL Work Technology & Organization
DVL Distributed Vision Lab
Des Stanford Joint Program in Design d.school
at S T A N F O R D U N I V E R S I T Y
• Abrizio • ASK Computer systems • Cisco Systems, Inc. • Dolby Systems • eBay • E*Trade • Electronic Arts • Excite, Inc. • Gap • Google • HewleT-‐Packard • IDEO • Intuit, Inc. • Learning Company • Linked-‐In • Logitech • Mathworks • MIPS Technologies, Inc. • Nike • NeVlix
• NVIDIA • Orbitz • Octel Communica&ons Corp. • Odwalla • ONI Systems • PayPal • Pure SoWware, Inc. • Rambus, Inc. • Ra&onal SoWware • Silicon Graphics, Inc. • Sun Microsystems • Tandem Computers, Inc. • Taiwan Semiconductor • Tensillica • Tesla Motors • Trilogy • Varian Associates, Inc. • Vmware • Whole Earth Catalog • Yahoo! Inc.
Stanford spin-‐offs Over 2000 companies started by faculty students and alumni
Many Stakeholders in Innovation Ecosystem
Ecosystem
Startups
Angels, VC firms, Incubators
Law Firms, AccounAng
Firms
UniversiAes
Banks and Financial InsAtuAons
UAliAes, Industry
AssociaAons
InnovaAon Ecosystems Approach • Networked systems perspecAve to examine why, when, and how interfirm networks and alliances form and change (GulaA et al., 2000)
• Co-‐creaAon creates value (Ramaswamy & Guillart, 2004)
• Value creaAon requires orchestraAon among firms across segments (Basole & Karla, 2012; Dhanaraj & Parkhe, 2006)
• Responsiveness to changing internal and external forces (Rubens et al., 2011)
• Shared Vision guides and accelerates transformaAon (Russell et al., 2011)
Event
Impact
Coalition
Shared Vision
TransformaAon
Iterative Alignment
Interact & Feedback
Co-Create Value
Shared Vision Transforms
9
Martha G. Russell, Kaisa Still, Jukka Huhtamaki, and Neil Rubens, “Transforming innovation ecosystems through shared vision and network orchestration,” Triple Helix IX Conference, Stanford University, July 13, 2011.
2,000 points 500 Points 8,000 points
“There is no data like more data” (Mercer at Arden. House, 1985)
h[p://www.iro.umontreal.ca/~bengioy/yoshua_en/research_files/CurseDimensionality.jpg
Could be easier to find paTerns
More Data / More Dimensions
h[p://wissrech.ins.un
i-‐bon
n.de
/research/projects/engel/
engelpr2/pr2_thu
mb.jpg
h[p://www.flickr.com/photos/tomatoskin/1339929731/
TradiAonal Data Gathering Methods
h[p://www.flickr.com/photos/clydeorama/3495284608/
Have to react QUICKLY
News OrganizaKons Social
Data Source/ Characteristics
Organization News Social
AccuracyCoverageTimelinessRichness
high average lowlow average highlow high highlow average high
The Way We USED to Think About Organizations New OrganizaAonal Chart Based on RelaAonships
Relationship-Focused Co-Creation Infrastructure
Infrastructure for Resource Flows -‐ -‐ -‐ RelaAonships
(Companies are interlocked through key people – informaKon flow, norms, mental models.(Davis,1996)
Growing Importance of Networks for Business
16
Before Business networks are highly geo-‐dependent.
Now Geo-‐dependence is rapidly decreasing. Importance of connecAons and networks is increasing
We know well how to interpret:
h[p://networkx.lanl.gov/
???*
h[p://networkx.lanl.gov/
Figure 1. Nokia & Microsoft -- Cumulative Network using SDC Alliance Data
Figure 2. Nokia & Microsoft -- Cumulative Network using IEN Data
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nokia
Alumni Entrepreneurial Leadership Networks
The unique culture at Stanford: Is strongly oriented toward world-class research
Expects socially-conscious, business-relevant intellectual leadership - at every level of its research, education, and service Facilitates frequent and fluid interaction with the business community Respects contributions from non-academic colleagues Fosters expectation that alumni will become innovators
Stanford University in Silicon Valley Depth 2
Two Pizza Rule
Five Tips for Startups in Agile Ecosystem 1. Fail forward: Always ready-‐for–feedback
If something doesn’t work, change it – ASAP 2. Take personal responsibility
Don’t blame anyone 3. Create success from failure by sharing what you learned
Each failure includes lessons for success – share them! 4. Start again
Immediately 5. Don’t do it alone
Know, culAvate and orchestrate your network
Play (and listen) like a Jazz Band
CapDigital -‐ Regional Sector Catalyst Shared Vision To catalyze the new digital
infrastructure in France with global connecAons
To create an ecosystem to facilitate the relaAonship between France and global market
Enable Paris to become global region of the market for digital services
22
How do you spend money locally to enhance global parAcipaAon in a way that returns the benefit back home?
Ecosystem View of IntervenAon OpportuniAes A Regional Case Study – Digital Media in France
Pale Red: French company Dark Red: CapDigital member Light Green: Foreign Venture/ firm Dark Green: French venture firm Blue: Foreign company
Zone 1: VC Community
Zone 2: New CapDigital Members
Zone 3 of Parisian Two-‐Level InnovaAon Ecosystem
IEN 2010 Selected Paris & French companies Linked people & venture/financing enAAes Linked companies, people & v/f enAAes
1 degree 2 degree
Zone 4: Lifestyle Businesses
company
people
Nodes Edges
employment
founder
investment
Startup Tokyo Tokyo ICT Startup
companies & people w/ intl orientaAon
for growth & funding (preliminary)
company
people
Nodes Edges
employment
founder
investment
Startup Tokyo Tokyo ICT Startup
companies & people w/ intl orientaAon
for growth & funding (preliminary)
Expanding the network one step brings in
internaAonal enAAes
Depth: 3
Depth: 1
Depth: 2
Depth: max
Network Expansion
0
25
50
75
100
1 2 3 max
edges
nodes
network depth
percen
tage of total network
Startup Tokyo Tokyo ICT Startup
companies & people w/ intl orientaAon
for growth & funding
Expanding the network two steps brings in 21%
of global enAAes
Nodes: 221,686 Edges: 324,396
Nodes: 245 (0.01% Visible) Edges: 55 (0.01% Visible)
Total
28
ReflecAons
Free exchange of informaAon and respect for uncertainAes and
serendipity
RelaAonships provide access to informaAon, financial resources,
talent
Skill of the 21st Century = Network OrchestraAon
What Can We Do Together That Neither of Us Could Do Alone?
Thank You www.innovation-ecosystems.com
http://mediax.stanford.edu
at S T A N F O R D U N I V E R S I T Y
• Innovation Ecosystems Require Network Orchestration – Know – Cultivate – Orchestrate
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