Innovation CIVTAS PORTIS / Focussing on employers Civitas ... · 2 Antwerp: facts and figures > 500,000 inhabitants > 40,000 students > 250,000 jobs in Antwerp > 300,000 travels during

Innovation CIVTAS PORTIS / Focussing on employers

29 September 2017

Civitas Forum, Torres Vedras

City of Antwerp

Steven Windey

2

Antwerp: facts and figures

> 500,000 inhabitants

> 40,000 students

> 250,000 jobs in Antwerp

> 300,000 travels

during rush hours

(in the city centre)

Mobility is a challenge!

Civitas Forum • 28 September 2017 • Torres Vedras • Steven Windey

3

Antwerp: facts and figures


4

Investment in infrastructure:

Ring (x2)


5

Investment in infrastructure:

City Centre


6

The target: number of car movements

we need to reduce


7

Natural moment of change:

huge road works


8

Umbrella campaign &

partnership


9


10

Target group:

employers and their employees


11

How we started:

personal travel plans

http://ptpcycle-europe.eu/

https://www.switchtravel.eu/


12

Empowering employers

1. Recruitment of employers: contract

> 50 employers, > 87,000 employees


13


2. Mobility scan + potential for a modal shift

As is Calculation rules Potential


14


3. Ambition: number of modal shifters


COMPANY X Bike E-bike Public

Transport Carpool

Flexible workplace

and/or Avoiding

travel during rush

TOTAL

Potential 21 110 2 32 cars

(65 persons) Estimation by employer (10%)

3 10 2 2 cars

(4 persons) 8 cars (3 + 5)

25

% distribution

12% 40% 8% 8% 32%

TOTAL Company X = 25 * correction parttime factor 0,91 = 23 cars making a modal shift between 2017 and 2024

Bike tool box

Test period for

bikes and PT

Consultancy and training

fiscal

mobility

tele working/ home working

Pilot project Tele working / Home working

Bike discount scheme

Extra products

under construction

at the request of companies

Market place for Mobility

Third payer system

Broad network

Campaign- and communication tools

website thematic campaigns /

product campaigns Information about the huge road works

Mobility guides

personal travel advice

Meetings

Network events Thematic sessions

CEO meetings

4.Products & services Smart ways to Antwerp

15

http://ppt/slides/slide18.xml






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Innovation

Core of the scheme:

(1) TRY – (2) BUY – (3) REWARD

~ NUDGING: progress by baby steps


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(1) try

• Offer: (city, e-, folding and cargo) bikes, bike trailors,

bike sharing system (Velo), PT (tram and bus, train (?))

• Number of workplaces implemented: 30

• Number of testers: ca. 1600


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(2) buy

• Offer: discount on buying a bike or maintenance of a

bike

• Current situation: ca. 1,400 requests (by employees)

accepted for reimbursement


DISCOUNT

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjf0KSE4I7QAhVHbhQKHajvBUsQjRwIBw&url=http://www.economiematin.fr/news-l-euro-remonte-sur-le-ring&bvm=bv.137904068,d.ZGg&psig=AFQjCNG2iNStgLAqyLRwn4VtYjlpu4oXGA&ust=1478336824457220

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(3) reward

• Gathering cycling kilometers

• Change cycling kilometers for rewards/discounts in

(bike) shops


20

More innovation

• 1st CEO meeting (on 3 May 2017)

• Enlarge the set of mobility products and services for

+150 companies

• Since December 2016: Develop and enlarge a set of

mobility products and services for -150 companies

• Thema sessions about Smart Travel and Smart Working

• …


21

“Mobility

scans for

companies”

Smart ways to

Antwerp –

Approach for

employers

Innovation Activities

Organisational

Bu

sin

ess

mo

de

l &

ma

rke

tin

g P

lan

nin

g &

imp

lem

en

tatio

n

Product

Event for

company

CEO’s

Accounting

and fiscal

services for

companies

Involve

small

companies

Involve

mobility

actors

Discounts

for E-

bikes

Optimization

of

app/service

Also offer

“logistic”

scans

Test period

“Try trains”

for

“Mobilothee

k”*

Extra offer

“Mobilotheek”

for small companies

Target

big

companies

Involve

More

mobility

actors

(Market

place;

Financed)

Promotion of

Ring Ring

app at local and

(engaged)

business

Enable

feedback

from users

via App Personalised

travel plans

for

individuals

Develop tailored

“mobility

guide” “Ring Ring &

JOYN”

rewards for

cyclists

Partnership

between

Ring Ring

and other

reward

schemes

Competition

between

workplaces

Innovation mapping diagram

Product / service

22

Organisational

• Since December 2016

• Extra account manager

• Cause = need for

extra, specific service

for small companies


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Planning & Implementation

• For all different products,

apps and services

• Continuously optimization

• Focus on different aspects

(communication, monitoring &

evaluation, follow-up after evalution)


Optimization

of

app/service

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Product / service

• Brainstorm about content

• Public tendering

• Involvement of different

mobility actors

• Engagement of

public transport providers

(De Lijn = tram/bus and

Velo = bike sharing)


25

Business model & marketing

• Antwerp installed a

‘Market place for Mobility’

• Promotion of cooperation

with Smart ways to Antwerp

• Lots of new mobility solution

providers came/will come on board


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More info?

https://www.slimnaarantwerpen.be/en/entrepreneur

[email protected]




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Questions

1.Who is targetting employers and

employees?

2.How do you target employers in your

city/region? How do you keep them

involved?

3.Which products and services do you

use to support employers?

4.Who helps you support employers?


Innovation CIVTAS PORTIS / Focussing on employers Civitas ... · 2 Antwerp: facts and figures > 500,000 inhabitants > 40,000 students > 250,000 jobs in Antwerp > 300,000 travels during

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